The blurring line between editorial contents and advertisements has always been something I constantly think about.

My take is that, both for products I purchase myself and products submitted by cosmetics companies, I see them as the same and I always try to review them as objectively as possible apart from sharing my personal view. (Of course the use of skincare products and makeup is very idiosyncratic, and my reviews have both objective and subjective elements in them.) So I don’t always feel the need to mention where the products come from. I believe that my reviews don’t read like advertisements, since all products have room for improvement and I see it as an independent beauty blogger’s responsibility to point them out.

I have also consulted some of my readers and it seems that they don’t really care about whether I get the products for free or not because they have trust in my reviews.

You also raised the point of doing paid posts. I think the view will probably vary in different fields. In beauty, I don’t think most bloggers will consider doing paid posts. I certainly won’t.