Stylish & Savvy

Comment of the week: SWAG

WendyB [of Wendy Brandes Jewelry] said…

IMO, having been in journalism for more than a decade, it absolutely IS payment if you take a substantial gift(as opposed to, say, a lipstick for reviewing purposes). Because many blogs still exist in a grey area (is it journalism? humor? gossip?), I think it’s somewhat acceptable to have this kind of transaction as long as you disclose this. If you aspire to become a serious journalist or you don’t want your integrity to be questioned, it’s best not to take anything. I know certain mags take and take, but you’re blogging because you DON’T want to be like that, right? BTW, this only applies to blogs that are striving to provide legitimate fashion commentary and where the readers have a reasonable expectation of a forthright, uninfluenced opinion. My blog, unlike a lot of blogs here probably, exists to promote my work. It’s biased from the get-go.

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2 Responses »

  1. Ack! *embarrassed*

  2. I don’t think that “taking” is bad. Well I take and I’m happy if someone sends me something for review. But I don’t feel “pushed” to post something about it. If I like the product I write about it, if not, I don’t.

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