Blogging

Traffic School: Blog Building

19 Comments 27 September 2007

fh_traffic
You put a lot of work into your blog. All that time looking through pages and pages of trend forecasts, creating style.com lookbooks, commenting on sites, and of course writing, has gotten you a blog you love. Your own. So how do you let us know you are out there? Here are some helpful tips to get you started:

1. Claim your blog on Technorati. I find this the easiest way to keep track of who is linking to me, and what they are saying. It’s the first thing I have done. This may not increase your traffic, I personally have not noticed any traffic coming from Technorati, but it’s a handy tool.

2. Get a third-party traffic counter. Google analytics is what I use for my blogs, it’s free, and amazing how comprehensive it is.

3. Use key words to tag your posts. This will help make your blog more search-engine friendly.

4. Be an active commenter. One way to help get the word out is to comment on other people’s blogs. A good chunk of my traffic comes from links from other fashion blogs, I got most of those links by developing relationships with other bloggers. It also adds to the sense of community by encouraging posts that inspire discussion.

7. Reveal as much as possible. The one thing that hooked me into fashion blogs, is that I felt that by reading them, it was like having a very fashionable friend who told me all her beauty secrets, only she was far away, and nobody else knew her, so it made her all the much more special. We all have something to give, and why not be as honest and authentic as possible? I guarantee you’ll shine though that way.

8. Use your own voice. You are charming and delightful. We want to know it.

5. If you are new, you don’t need to be jumping on the bandwagon. I know, I know, it’s hard not to talk about fashion week… it’s so exciting to see all the coverage come in. But if you want to make your blog stand out, it’s not going to do so by talking about the same thing every other person is talking about. Let the bigger blogs take care of the big news, take a moment to develop your own voice.

6. Invite guest bloggers. Ok, I haven’t done this before, because I interview so much, so in a way that’s inviting a guest blogger. I found it’s great to bring in the outside world onto your blog, it’s adds depth, and give your blog another perspective than just your own. I have found it’s opened my eyes in ways I never knew possible.

9. Make your blog visually appealing. I get compliments that my blog looks ‘professional’ actually, I’m a graphic designer, and if I can’t make something look professional, well… I’d be out of shoe and home. I know blogger has some good templates and use photos and block quotes to make it easy for the ADD blog reader to get a clue about what you are writing about. But don’t get carried away… too much is too much… just like Coco Chanel said, “before you leave the house, take one thing off”

10. Build your brand.
With all the other networking tools out there, myspace, IQONs, flickr, facebook, stylemob, makeup alley, all of which I participate in it’s easier to build a presence if I stick to my brand.

Anyway, I hope this helps… this of course is a big topic, what are some ways you build your traffic base?

image via Face Hunter

Author

- who has written 339 posts on Independent Fashion Bloggers.

Jennine Jacob founded IFB in September 2007. She also founded, The Coveted, a personal style blog, and writes for eat, sleep, denim. Be a part of our community... Join IFB!

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19 Comments so far

  1. Dustcakeboy says:

    V.helpful post.

  2. Chris says:

    I’d add 2 tools and 1 tip:

    Tools:
    Hittail – Nice for finding out where your traffic comes from (in real time.)
    Feedburner – Great for getting content into the Search Engines

    tip:
    Use social networks as much as you can.

  3. jennine says:

    thanks chris!
    i just am trying to figure out what feeds are…. my brain starts getting fuzzy everytime i think of this stuff.

    that said, i just posted a feed on my blog…

  4. Ashe Mischief says:

    I found this post very useful and instructional! This blog and community is a great resource, and I thoroughly enjoy reading about people’s encounters and experiences with blogging.

  5. discothequechic says:

    I always felt a little like the overeager housewife blogger, feeling satisfied by all the interesting fashion discussions and blog networking, so seeing you talk about the blogger community and far away fashionable friends makes me want to cry “hurraaah!”

    This is such a fantastic post, Jenine, I love it that you’re not afraid to point out that everyone wants recognition for their blog. Because we do, don’t we!

    By the way, am I able to nab the independant bloggers tab for Discotheque Confusion, or is there an “official” way that we can go about with getting involved as a member?

    S xx

  6. discothequechic says:

    Sorry, I’ve just seen that I spelt your name wrong!

    Apologies..

    S xx

  7. Luchi*cha says:

    Thank you darling… i have taken notes about it!

    Have a great weekend.

    Luchi*cha.

  8. That Fashionista says:

    Very helpful post! I loved it! Another helpful tip to get your blog name out is to join a fashion forum. It’s super helpful, people see you as a person, and it really is a great way to get your blog out.

  9. Candid Cool says:

    all great tips. definitely agree about #5, i guess why i dont do the fashion week coverage because i rely on the other blogs myself to tell me what’s going on!
    -h

  10. WendyB says:

    Great post! I just have to say how frustrating Technorati is because this is the third time my blog has vanished from their system. It’s a common problem because it’s up on a sticky in the FAQ section. Last time I had to complain to them five times before it reappeared (they never responded). I’m feeling hate!

  11. jennine says:

    @Wendy… yeah… i know what you mean about technorati,i’ve heard lots of complaints about them, although they’ve always been good to me. i just don’t know of a better way to track your links.. does anyone have any knowledge on this?

  12. WendyB says:

    I would switch to something else in a second, if anyone has any suggestions. I’m about to send them my third email about this incident….

  13. Shopalicious! says:

    I’ve joined Stumble Upon, which I’m told increases your traffic. So far, I haven’t seen a big increase, but “Stumbling” is pretty addictive!

  14. Tania says:

    Great tips! :) Another one to remember for point number 10 is
    Fashionising.com – a fashion community where bloggers can create profiles to promote themselves and also network with others in the fashion industry.

    Tania x

  15. Ondo Lady says:

    Thanks so much for the tip about Google Analytics, I have just signed up and it is a real eye opener.

  16. Lady Language Boutique says:

    Hi Jennine,

    I came your way through the stylebubble blog and found this post very helpful as we are trying to expand our blog. Bravo on an insightful, well written piece. It cements the fact that we are on the right track!

  17. Diana @ So Fash'on says:

    Hey Jennine,
    can I get that ifb tab to post on my site, please? Can you e-mail it to me? Or leave the link of the tab on my site, please!
    Great post!

  18. io says:

    many thanks. very usefull stuff.

  19. Jello on Springs says:

    Indeed. Very useful tips especially at the moment, since I’m trying to get my blog up and running. And I covet “The Coveted” Jennine.










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