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Interviews
10 Reasons to do Blog Interviews
Posted on 23 January 2008 by Brian Wallace (15)
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Blog Interviews

As you probably noticed, I am a big fan of interviewing others on my blog.

And why not? Aside from the fact that I get to exchange ideas with brilliant people, it gives the blog a different, more conversational flavor. Here are 10 reasons why you should think about doing blog interviews, too:

1 – Mix things up. It is difficult to be a news beacon, constantly finding the latest of what’s going on before others. Even if you’re great at it, you have to sleep sometime. Someone else may have the inside scoop.

2 – Create a real conversation. Some of the top diggers have done a good job of every post being a conversation in their weekly podcast, the Drill down. They make a point to have regular guests as well. Social Blend does a fine job of this as well.

3 – Paid reviews seem cheap. It comes off as more believable to have an interview over a paid review any day.

4 – Interviewing will get you links. You’ll get links from the interviewee at a minimum, potentially along with part of their audience as well.

5 – Other people will get the idea and interview you. Since you will now serve as a forum for others to get noticed, people will want to interview or quote you as well.

6 – Become an influencer. If you interview a software company, you should be on their list of private beta testers. This will allow you to get a head start in the next new new thing.

7 – Bring in a new discipline of expertise. No matter what your blog focus is, you can bring in folks from all sorts of disciplines. Squareoak had a good example of this recently, considering that they write a social media blog and interviewed an economist.

8 – Freeze writer’s block in its tracks. Can’t think of anything meaningful to blog about? A good back and forth interview will not only produce a sweet piece of content (the interview itself), but will also get you thinking about follow up questions and new post ideas.

9 – Beef up your journalism skills. Show the world that you are more than a borderline crazy person / ranter with some solid journalism skills. Doing some background on the interviewee and verifying sources goes a long way, and shows that you know your stuff.

10 – It helps you get new gigs. Regularly doing interviews brings such a fresh source of content that you will reach your blog goals more easily, be it RSS subscribers, consulting, or new blogging gigs.

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