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	<title>Comments on: FTC plans to crack down blogger freebies&#8230;and what that means to you.</title>
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	<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/</link>
	<description>Stylish &#38; Savvy</description>
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		<title>By: FTC Ruling : An Ethical Double Standard? &#124; Independent Fashion Bloggers</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-4369</link>
		<dc:creator>FTC Ruling : An Ethical Double Standard? &#124; Independent Fashion Bloggers</dc:creator>
		<pubDate>Wed, 07 Oct 2009 20:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-4369</guid>
		<description>[...] I recommended that back in January, before it was regulated and when word came out in June that the FTC was planning on regulating this&#8230; at first I thought it wasn&#8217;t really going to be a big deal.  But I was wrong. [...]</description>
		<content:encoded><![CDATA[<p>[...] I recommended that back in January, before it was regulated and when word came out in June that the FTC was planning on regulating this&#8230; at first I thought it wasn&#8217;t really going to be a big deal.  But I was wrong. [...]</p>
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		<title>By: adworsd quality score problem</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-3656</link>
		<dc:creator>adworsd quality score problem</dc:creator>
		<pubDate>Tue, 08 Sep 2009 01:34:53 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-3656</guid>
		<description>[...]  [...]</description>
		<content:encoded><![CDATA[<p>[...]  [...]</p>
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		<title>By: If you&#8217;re looking for a place to score a great all around bag&#8230;</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2864</link>
		<dc:creator>If you&#8217;re looking for a place to score a great all around bag&#8230;</dc:creator>
		<pubDate>Thu, 23 Jul 2009 17:09:19 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2864</guid>
		<description>[...] Guidelines, all sponsorships (via compensation, gratis product or samples) will be mentioned. More info on what these guidelines mean for bloggers. SHARETHIS.addEntry({ title: &quot;If you&#8217;re looking for a place to score a great all around [...]</description>
		<content:encoded><![CDATA[<p>[...] Guidelines, all sponsorships (via compensation, gratis product or samples) will be mentioned. More info on what these guidelines mean for bloggers. SHARETHIS.addEntry({ title: &quot;If you&#8217;re looking for a place to score a great all around [...]</p>
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		<title>By: Fashion PR Blog PR Couture &#187; Fashion Blogs + Free Samples: The PR Community Speaks</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2841</link>
		<dc:creator>Fashion PR Blog PR Couture &#187; Fashion Blogs + Free Samples: The PR Community Speaks</dc:creator>
		<pubDate>Tue, 21 Jul 2009 16:33:10 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2841</guid>
		<description>[...] in the quest for online PR is a growing component of fashion PR strategy. Now the FTC is proposing blogger regulations around disclosure and eyes are refocusing on just what goes on between brands, PR and blogs. More [...]</description>
		<content:encoded><![CDATA[<p>[...] in the quest for online PR is a growing component of fashion PR strategy. Now the FTC is proposing blogger regulations around disclosure and eyes are refocusing on just what goes on between brands, PR and blogs. More [...]</p>
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		<title>By: mouse</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2713</link>
		<dc:creator>mouse</dc:creator>
		<pubDate>Wed, 08 Jul 2009 16:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2713</guid>
		<description>It makes sense but I see a potential problem.  Some affiliate and linkshare programs actually stipulate in their TOS that you NOT disclose in your posts as they interpret this as begging for clicks.  So disclosing a freebie is no big deal but reviewing an item with an affiliate link might be.</description>
		<content:encoded><![CDATA[<p>It makes sense but I see a potential problem.  Some affiliate and linkshare programs actually stipulate in their TOS that you NOT disclose in your posts as they interpret this as begging for clicks.  So disclosing a freebie is no big deal but reviewing an item with an affiliate link might be.</p>
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		<title>By: hot beauty health</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2609</link>
		<dc:creator>hot beauty health</dc:creator>
		<pubDate>Sat, 27 Jun 2009 18:17:22 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2609</guid>
		<description>It makes sense to disclose. I always disclose on any freebies a company sends me and my readers are okay with that. I want to build trust with my readers to let them know that any review that I do is unbiased.</description>
		<content:encoded><![CDATA[<p>It makes sense to disclose. I always disclose on any freebies a company sends me and my readers are okay with that. I want to build trust with my readers to let them know that any review that I do is unbiased.</p>
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		<title>By: mary</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2589</link>
		<dc:creator>mary</dc:creator>
		<pubDate>Fri, 26 Jun 2009 16:56:45 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2589</guid>
		<description>i think it is just obviously  mandatory to disclose gifts if you want to be taken seriously - in the end it will always tell and take some of your authority if you don&#039;t and people find out - I would not like to risk that</description>
		<content:encoded><![CDATA[<p>i think it is just obviously  mandatory to disclose gifts if you want to be taken seriously &#8211; in the end it will always tell and take some of your authority if you don&#8217;t and people find out &#8211; I would not like to risk that</p>
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		<title>By: ace</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2578</link>
		<dc:creator>ace</dc:creator>
		<pubDate>Fri, 26 Jun 2009 05:57:38 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2578</guid>
		<description>The government already has too much power as it is. The FTC does not need to be involved.</description>
		<content:encoded><![CDATA[<p>The government already has too much power as it is. The FTC does not need to be involved.</p>
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		<title>By: Ashley</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2572</link>
		<dc:creator>Ashley</dc:creator>
		<pubDate>Thu, 25 Jun 2009 23:53:10 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2572</guid>
		<description>Hm, I don&#039;t really know what to think about this... I&#039;ll have to read more in to it. It does make sense to tell your readers when you got a product for free/as a sample, but don&#039;t most of us do that anyways? I don&#039;t know, I need to think on this one for a while lol!
.-= Ashley&#180;s last blog ..&lt;a href=&quot;http://breakfastatsaks.blogspot.com/2009/06/dana-maxx.html&quot; rel=&quot;nofollow&quot;&gt;Dana-Maxx&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Hm, I don&#8217;t really know what to think about this&#8230; I&#8217;ll have to read more in to it. It does make sense to tell your readers when you got a product for free/as a sample, but don&#8217;t most of us do that anyways? I don&#8217;t know, I need to think on this one for a while lol!<br />
<span class="cluv"> Ashley&#180;s last blog ..<a href="http://breakfastatsaks.blogspot.com/2009/06/dana-maxx.html" rel="nofollow">Dana-Maxx</a> <span class="heart_tip_box"><img class="heart_tip" alt="My ComLuv Profile" border="0" width="16" height="14" src="http://heartifb.com/ifb/wp-content/plugins/commentluv/images/littleheart.gif"/></span></span></p>
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		<title>By: Prêt à Porter P</title>
		<link>http://heartifb.com/2009/06/23/ftc-plans-to-crack-down-blogger-freebies-and-what-that-means-to-you/comment-page-1/#comment-2570</link>
		<dc:creator>Prêt à Porter P</dc:creator>
		<pubDate>Thu, 25 Jun 2009 22:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://heartifb.com/?p=1659#comment-2570</guid>
		<description>i see your point. but just because someone may or may not be paid to &quot;endorse&quot; something doesnt mean that they dont genuinely like it. i think reviews for stuff should be honest though, but not enough for the FTC to get involved in it.
on a side note, i remember i backed out of an ad program because i didnt like the idea that they would be in control of picking my advertisers, i didnt like the idea that i would check my blog and see something that i didnt believe in or was very much against being promoted on my blog.</description>
		<content:encoded><![CDATA[<p>i see your point. but just because someone may or may not be paid to &#8220;endorse&#8221; something doesnt mean that they dont genuinely like it. i think reviews for stuff should be honest though, but not enough for the FTC to get involved in it.<br />
on a side note, i remember i backed out of an ad program because i didnt like the idea that they would be in control of picking my advertisers, i didnt like the idea that i would check my blog and see something that i didnt believe in or was very much against being promoted on my blog.</p>
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