What Do Companies Look For In a Blog?
By: Jennine Jacob

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While only you can measure your own blogging success, sometimes a different perspective can help you set your own goals.

PR and fashion companies have started to look to blogs to disperse content about their clients and labels, the advantage to this often comes in the form of pitches. While some bloggers look at pitches as spam, and sometimes they are… but there are companies that send great content along saving you time in finding out who’s having a sale, what labels are being sold in which stores, what new designer opened up a web shop and the list goes on. Higher profile bloggers, tend to get samples sent to them, they get samples reviews, giveaways, even sponsorships for fashion week coverage. I have been lucky enough to have several great experiences with PR companies and fashion labels to help produce content I wouldn’t have been able to do on my own. Which is why I felt the LittleBirdie to be a helpful resource in getting bloggers connected with companies to help develop that relationship. Yet the service has opened up a whole new host of questions…

So what do companies look for when determining which blogs to work with? Well, I asked a few professionals who handle PR for fashion companies, Tim Gill from Shopbop.com, Jennifer Plantz from Echo Design and Lindsay Kordik form Parish PR about what they look for in a fashion blog…

What do you look for in a blog?

     

  • Tim Gill- I look for focus and engagement. I measure engagement by looking at how many comments each post has. That shows quickly what kind of a fan base the blogger has. I like to see a blog that is really passionate about something.
  • Lindsay Kordik- Originality, strong readership (a lot of reader comments), frequent posts.
  • Jennifer Plantz- We like to see a lot of activity (mostly in blog posts and comments.) We also like to see a profile about the person writing the blog – helps us to relate
  •  

How do PR companies go about searching for blogs? Do they just stick with the most famous bloggers? Or do they search for new “talents”?

     

  • TG- I like to look for new talent. With no editor involved the internet can quickly determine which bloggers really have talent for writing unique and engaging content. Great content floats. Great content with good connections and smart promotion can get lots of traffic.
  • LK-We often check blogger networks like IFB. We look for “underground” blogs with a strong readership that we may not have formerly heard of. We also often go from the blog links of bloggers that we have relationships with or like– we trust that they have good taste.
  • JP- There are SO many blogs out there and usually we ‘stumble upon’ them -generally through links from other blogs or we also subscribe to ‘Google alerts’ – which emails us any time our name is mentioned. But once we find a blog, we do have some criteria we consider when deciding to approach them for a Hello.
  •  

In terms of content -do they prefer working with bloggers that exhibit their own personal style through “what I wore” posts? Also, do they ever consider a blogger’s “internet celebrity” to be a negative, if so – why?

     

  • TG-I think internet celebrity can be a double edged sword but for PR firms it is easier to work with fewer people.
  • LK-We really do like it when bloggers add a personal touch to a review. It helps their readers identify with the product beyond a “still life” picture of a purse or pair of shoes. However, in representing small designers we can’t always give product away so it is great when the blogger can write in an engaging editorial voice to start a conversation about the product with their readers. Sometimes “internet celebrity” can be a negative, because our clients can be lost in the mix when a blog highlights the writer more than the content.
  • JP- I know that we personally LOVE the ‘what I wore’ posts and sites. This is really the beauty of the internet. The writers of these blogs and the fans are so creative and they really pay attention to what each other is wearing – and how they are wearing it. For a scarf company the ‘wear’ is so important to our product – honestly, that’s how scarves are sold: when people get inspired by how someone is wearing one.
  •  

How much does traffic play into your decision on whether or not to work with a blogger?

     

  • TG-To me traffic is important but other factors such as PageRank, social news success (have you ever been on the first page of Digg?), and lots of user comments shows me a deeper level of importance.
  • LK-It is very important for product samples. Usually we choose to send samples only to very established blogs, because at the end of the day, their post is meant to drive sales or increase exposure for our client. However, we are always excited to send information/photos and start relationships with smaller and up-and-coming blogs.
  • JP-We will notice if a site is getting a lot of traffic and / or if they come up on the first page of search results on Google – that is definitely important. But really the most important is how long the site has been around. You’ll find a lot of companies want to optimize their sites for search engines. This means that if a blog as been around awhile, and, in our case, discusses fashion, and has been established as an expert in fashion by Google spiders, and then posts about us, then all of this is worth much more to us than a new site with a lot of traffic. Because the established site will give us more valuable in-bound links to our site from that post.
  •  

How much traffic do you consider substantial?

     

  • TG-I think 100 unique dailies is a good target for a blog.
  • LK-At least 10,000 viewers a month… or more– although we have worked with everything from brand new blogs to blogs with millions of page views a month.
  • JP-We like to see at least 10-20,000 hits a month.
  •  

How do you like to be approached? What information do you expect up front?

     

  • LK-We like to start relationships. It is disheartening to be approached for free product if the blogger is only interested in self-gain. We’d like to see example posts, readership info and a level of professionalism.
  • JP- We love to get emails with a short intro about the blog, the main topics covered, and the writer’s name, contact info, etc. Of course phone calls are nice too but we aren’t always at our desks so we don’t want to miss you. We also like to know if actual merchandise is required or if jpegs of products works just as well.
  •  

What site assessment systems do you look at, ie Alexa, Technorati, Quantcast, Google PageRank? Which do you find weighs most heavily?

     

  • TG-All of those are not too reliable and have their different flaws. When I really want to dive into a sight I usually go to Google Adplanner. They have the best stats around IMHO. I also like Google trends. I also like to know what keywords your blog does well for.
  • LK-We look at Google Page Rank. (we should check more but we get so many requests it is time consuming)
  • JP-We mostly use Google Page Rank and Alexa, sometimes we check Technorati. We like blogs that are part of a network – we think they are easier to find and often we get more coverage throughout the network. Plus we meet more people that way
  •  

How much do comments play into your impression of a blog?

     

  • TG-Comments show engagement. Preferably the comments add value and are more than snarky remarks or spam.
  • LK-Big time!!! We like it when bloggers have active conversations on the blog and reader feedback. It shows us that our clients’ product are getting exposure.
  • JP-Comments are important in terms of quantity and quality. I love to see the community in action and especially voicing their opinions. It’s great feedback and it’s also great if our products are mentioned in the mix. We do understand that not everyone comments so if there are a lot of page views but not a lot of comments – we can still find the value of that blog.
  •  

How much does design play into your impression of a blog?

     

  • TG-While the design is important I think site architecture is more important. Does the blogger use titles effectively to capture traffic. Are things tagged and archived nicely.
  • LK-Big time!!! Less clutter and more content is very important.
  • JP-We like a pretty site but we don’t need to see someone with a masters in coding and site design. I do recognize the same format on a lot of sites because of the blog service they use but we can appreciate someone taking the time to add their personality to the structure with colors and pictures etc. I think that overall makes for a better blog because it’s just more interesting.
  •  

Do the answers to these questions surprise you?

Do they reflect how you measure a successful blog? Do tell!

Image by: http://www.flickr.com/photos/buenosaurus/ / CC BY 2.0

Comments

  1. This was very helpful, thanks so much for this! Never really heard of Google Page Rank until now.
    .-= the dandy project´s last blog ..The Pajama Pirate =-.

  2. PAPERFASHION says:

    As a semi-new blogger, this post was incredible. So many good tips!
    .-= PAPERFASHION´s last blog ..ONE MORE… =-.

  3. Fasshonaburu says:

    I like this, but how many fashion blogs have EVER been on the first page of Digg??? They almost always only have politico & gadget sites
    .-= Fasshonaburu´s last blog ..Striped Bubble Skirt =-.

  4. Avatar of Jennine Jacob
    Jennine says:

    ❤ dandy…oh yes, google page rank is only a quick way to gauge your blogs ‘importance’ you can determine yours with firefox plugin https://addons.mozilla.org/en-US/firefox/addon/2007
    but i wouldn’t put too much weight on it, it’s not really something that accurately measures a blog, and it’s really finicky.
    ❤paper…oh i’m so glad!
    ❤fasshonaburu… yes, exactly, i don’t even go there… ever. there are much more useful social bookmarking sites for fashion blogs besides digg..

  5. This article was very helpful. I often wonder what companies are looking for. It is hard to know what is good and bad.
    .-= thefatandskinny´s last blog ..Bad Bish-THE NSFW EDITION!!!!! =-.

  6. If anything, this sampling of opinions is really useful & actually makes me feel like I’m “on the right track” in many ways. Though I do agree about Digg– I’m not even sure I have a Digg account (I rarely use Technorati, too). D:
    .-= Ashe Mischief´s last blog ..B & LU Review: The Femme Dress =-.

  7. Avatar of Jennine Jacob
    Jennine says:

    ❤ashe…omg technorati is a joke, my blog has more traffic and more inbound links than ever, but my ranking keeps going down, i don’t get it… i don’t think i really checked it seriously since 2007…

  8. The only thing that surprises me is what they consider a “successful” blog is a blog with as little as 100 uniques a day. When I had that, I considered my blog to be very small still.
    It is a good thing though, it means that it opens up more opportunities to a larger group. It is definitely a double edged sword though as I have experienced recently on a “press day” in Paris with a group of bloggers who had all sizes of blogs… The day was fun, but I am not sure how useful it was for the brand in terms of quality of coverage.
    .-= Mademoiselle Robot´s last blog ..Mademoiselle Robot loves Vivi Ponti =-.

  9. Ondo Lady says:

    I am a bit skeptical about the point on comments. I visit a lot of blogs but do not comment on all of them and I do not think it is an accurate reflection of how ‘popular’ a blog is. I would also like to know what their criteria is for Google Page Rank? Do they look for the blog with the highest ranking overall or simply a high ranking? What do they regard as a high ranking blog? For instance Susie Bubble gets loads of visitors to her site yet she is ranked no 6 out of 10 on Google Page Rank?
    .-= Ondo Lady´s last blog ..Retro Review: Pretty in Pink =-.

  10. Great interview and info!!! I learned a lot of new info. I joined Technorati and BlogCatalog. I haven’t seen any movement from either. BlogCatalog seems like lots of yokes that don’t even care what my blog is about and they are just trying to get members/friends. Waste of my time. I hadn’t heard of Google page rank.
    Thanks,
    Christina
    .-= Fabulous Finds Gal´s last blog ..Sunday Is A Magical Day =-.

  11. grechen says:

    wow – this is great info. jennine, thanks for putting it together! i have to say i’m not really surprised by much, except that TG considers 100 unique daily visits substantial traffic. imo, if the blog is relatively young, that’s okay, but for a more est. blog, it’s a little low…

    it did reiterate what i posted recently about comments – i do think they’re important when determining reader interest and engagement – but i also hope they’re looking at “the big picture” before passing judgment on blogs that may not have a lot of comments, or a high page rank, or whatever.

    i know when i consider the success of my site, i look primarily at bounce rate and page views per visitor – those indicate stickiness and how likely new visitors are to return – but unless you interact specifically with the blogger, you can’t find that info. out independently.

    imo, pr & design companies should be looking for blogs that are written in the 1st person and that have substantial social media engagement (with personal interaction, not just blog posts, etc.). the future of fashion blogging is smaller, more personal sites that identify with their readers and interact with them on many levels. we have a long way to go before taking over the big media networks like GLAM (ewww) but i think we are becoming the influencers – we are the authorities now, not traditional magazines or huge online impersonal publications.

    my relationship with my visitors sells product…my blog doesn’t sell product — that is the key thing i wish that pr & design companies would remember when considering who to work with, not just stats & numbers…
    .-= grechen´s last blog ..Repetto BB Flats on Sale =-.

  12. Meilily says:

    Thanks for the great article! I was very interested to see the consensus on blog comments being important indicators of reader engagement.
    .-= Meilily´s last blog ..Meilily Giveaway: Win a Sue Devitt Beauty Palette! =-.

  13. lisa says:

    I’m with Mademoiselle Robot–the number of unique visitors one of the interviewees threw out also struck me as surprisingly low. This post was awesome overall, though–it gives a fresh perspective on how to measure blog success just as you intended it to.
    .-= lisa´s last blog ..An Afternoon At Kiss & Makeup =-.

  14. Tim Gill says:

    By Digg i really meant any social news site. Kirtsy.com etc.

    Google [site:digg.com fashion]
    I think studying the qualities of the blog posts that are here that are fashion related is a good study on how to target viral appeal with fashion writing.

    I agree with Grechen, avoid mass media and master a niche within a niche. Stay focused and you will build a following.
    Happy blogging,
    TG

  15. kamile says:

    I definitely agree. When looking at a blog the first sentence has to grab my attention.
    .-= kamile´s last blog ..Ethos JUN.05.09 =-.

  16. Hannah says:

    agreed with the comment thing – i hardly ever comment on other blogs even though i might visit them daily… bad i know, feeling guilty about it now!
    .-= Hannah´s last blog ..Crush =-.

  17. Icy says:

    Great post! Very informative. I will take a bit of a look at how I do things now…
    .-= Icy´s last blog ..Was it an attempt at the 80s? Who knows =-.

  18. naboonies says:

    Thank you for the article. I find it very useful!
    .-= naboonies´s last blog ..Umit Benan and the beard =-.

  19. Avatar of Jennine Jacob
    Jennine says:

    ❤mademoiselle… interesting…well brands are still experimenting when it comes to blog outreach…i know being invited to press events when my blog had about 200 visitors per day really (ie. the Nan Kempner event at the DeYoung) had an effect on my blog experience and how my blog evolved. And I still have a good relationship with the press coordinator because she gave me a chance when I was inexperienced.
    ❤ondo… agreed… many of my favorite blogs i don’t comment on, mostly because i use commenting as a community building device… some blogs i’ll comment on sporadically but it doesn’t mean i don’t read them every day!
    ❤fabulous finds… oh yes, blog catalog has that element, but it’s good to be on there. i don’t know what technorati has been doing the last few years. but i wouldn’t use them as any kind of accurate measurement
    ❤grechen, interesting thoughts… i agree about the 100/day even when the coveted was really young i knew 100/day woudn’t cut it. but that’s a good point about the bounce rate, i’m just now starting to figure out what that is, but it’s a good indicator of the stickiness…though these days i know i’m guilty of only viewing one page at visit.
    ❤tim… i’m still not convinced about digg…when i googled as you said it came up with ‘Fashion tips for women from a guy who knows dick about fashion.’ a post you can guarantee i’m not going to want to read unless I’m in one of ‘those moods’. Eek! But yeah, Kirtsy is a good one, but I prefer notcouture and stumbleupon….
    ❤kamille, yes, i also look at the first sentence, but also i look for great images…

  20. grechen says:

    @jennine – i actually read that “fashion tips for women…” article. so ridiculous. and the 5 plus sized fashion failures?? definitely NOT something you would ever find on a women’s fashion-related site with loyal and engaged readers – at least positive ones…unfortunately, an article with generally the same headline written by one of us would NEVER get to the front page of DIGG because it would be giving actual constructive criticism and advice, not posting provocative and demeaning pictures of women.

    hence, i have to disagree with @Tiim Gill a bit though on DIGG, kirsy, etc., and using popular stories to determine what goes viral. sure, stuff like that article on DIGG and some of the things in kirtsy “get around” but we all know w/DIGG and sites like that, the traffic is very short-lived AND the majority of DIGG users are male techies (why we see articles like the two mentioned above on the first page of DIGG). AND, many of those sites are “rigged” with powerful members voting for their friends stuff – it’s not always a representation of what’s REALLY popular in the fashion blogging world.

    anyway, i think there’s a separation between smaller fashion/shopping blogs and larger websites/blogs – some visitors overlap, but in my opinion, most don’t. unfortunately, or whatever, there are more women who identify with *finds or *bakery because of their mass, suburban appeal than who identify with THE COVETED, Dramatis Personae, and dream sequins, for example. BUT i would also argue that when visitor loyalty and REAL, actual reader engagement is concerned, these ladies have the other mega-sites beat hands down. the numbers might not be there yet, but they have wonderful readers & followers who value their opinions and relate to their voices – they are the real influencers. and as i mentioned before, they are the ones pr & design companies should be looking to for their online marketing endeavors…

    over and out, LOL – i’m sure i’ll have more to say on this later though :)
    .-= grechen´s last blog ..Repetto BB Flats on Sale =-.

  21. Jessica says:

    Fantastic insight, as always!
    .-= Jessica´s last blog ..Sale alert: Steve Madden =-.

  22. Great article, even better comments.

    I’ll agree that technorati has become completely irrelevant.

    even Digg’s usual users (mostly male, techie demographic) have been complaining about Digg’s demise. I wouldn’t worry about fashion visibility on such a social network. i will look into notcouture and stumbleupon.

    re: comments: some blogs have 100 uniques/day and 100 comments. fabulous. others have 1,000 uniques/day, 0 comments. different kind of influence for sure.

    no mention of Twitter but that’s quickly becoming another way to gauge a blogger’s success and ability to interact with readers.

    for me the trick has been connecting with relevant brands as i focus on budget fashion/beauty but it’s been a wonderful adventure :)

    thx.

  23. Tim says:

    @Grechen I agree with everything you have said about Digg and I agree that it is in decline and is a male audience. I use Digg simply as an example. There must be a digg for fashion. Kirtsy seems to lack a solid user base. If not I would look at starting one. There are some digg clone engines you can buy and setup for under $150. I thought there was a social news site for every industry but maybe I’m wrong. Does anyone submit stories to any of these sites?

    http://www.doshdosh.com/list-of-social-media-news-websites/
    http://socialmediatrader.com/115-social-news-and-bookmark-sites-rated-by-page-rank-inbound-links-and-value/

    one caveat: traffic from social news can be of poor quality but can be good for links.

    btw: Twitter is nifty and @shopbop is a great follow. (shameless plug)

    I agree about the risk of going ‘mass suburban appeal’ statement. For me I tend to think quality of readership over quantity (note that impressions aren’t as important to me as they may be for you) which is why i think having 100 (active) unique users beats 1000 uniques (with 500 stumbleupon visits) with high bounce rates.

    If you are not intimately familiar with your bounce rate metric in Google Analytics you are missing a critical piece of the ‘engagement’ picture. I highly recommend reading:
    http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html

    Happy blogging,

  24. grechen says:

    @tim – i think there have tried to be sites like DIGG for fashion, but they never get very far – over the years (since 2004) i’ve submitted and worked with quite a few DIGG/stumbleupon-type sites and in the end, it ended up not being very beneficial for me – any traffic was passing. my “social news” sites are fashion/shopping-related message boards and twitter. those are the tools i use to measure what topics people who are interested in my sites are interested in…and ita with you on traffic measurement – and bounce rate. the primary way i am measuring growth and success now for all of my sites is looking at bounce rate. (the article you posted is great by the way, everyone should read it!)

    bottom line is: it’s complicated. an ideal way for a company to determine if a blog is worth working with would be for them to follow their rss feed, follow & interact with them on twitter and read comments over several weeks or more – then ask for or look at traffic stats…
    .-= grechen´s last blog ..Repetto BB Flats on Sale =-.

  25. Tim says:

    well said Grechen (I like your tweets btw). it requires a lot of time for companies to build a ‘one to many’ relationship with the blogosphere. The less work that people have to do when analyzing your blog means a faster approval process. While I wish I had the time to build one to one relationships with many bloggers I have to prioritize. I try to follow many of you and read the coveted and fashion.alltop.com to try and keep up. If you really want to get my attention feel free to tweet me up via dm @tjgill.

  26. Sar. says:

    wow, this is a lot of information..and so useful.. I think you lost me towards the end but I shall come back and read through the reccommended article(s). I must say as my blog is young comments are very important for me as they give feadback and encourage me, too. It does encourage me to find out not all people leave a comment – I must say for me it’s all about building relationships on a scale however small and loyalty..
    .-= Sar.´s last blog ..hat trick. my etsy picks. =-.

  27. Stephanie says:

    Very interesting conversation! As a newer fashion blogger, this is exactly the type of information that is super helpful. Thanks!

  28. dreamsequins says:

    Wow. I am loving this whole comments exchange. THIS is what it means to have truly engaged readers…

    @grechen Thanks for mentioning my blog with two of my favorites ;) Growing my reader base has been an interesting learning experience and while the numbers aren’t there yet, I am going to keep at it because I love my niche and I love my readers!
    .-= dreamsequins´s last blog ..Copenhagen Fashion Week Preview Part II: Carin Wester and Wood Wood =-.

  29. shetreasures says:

    interesting topic! don’t forget to visit my fashionista blog okay!
    .-= shetreasures´s last blog ..88 Happiness ; The Review. =-.

  30. Retro Chick says:

    What a fascinating read.

    I’m on a real kick to make my blog more of a focus of my business at the moment, and this is a really helpful post, and the comments are just as useful!

    Some great food for thought :)
    .-= Retro Chick´s last blog ..Camping in Comfort =-.

  31. Julia says:

    this was an awesome post – I’d never looked at my site rank outside of the google analytics and some other stats I have in wordpress, so that was great to see where I ranked, and other sites as well!
    .-= Julia´s last blog ..Still Applying Regular Sunscreen to the Face? Wait a Minute – Your Face Deserves So Much Better! =-.

  32. I think this post is exactly in line with the post Jennine & I created (http://heartifb.com/2009/06/29/brands-bloggers/) last month. I love to know how firms establish metrics for blogs they approach.

    The common thread I see in article and comment is: Unique, niche audiences trump anything else, including page rank, Alexa rank or overall traffic. Everyone is agreeing on quality or quantity. Thank goodness because quality is the most important part of content.

    @Grechen – I agree with 100% when you say people are buying you, not your blog. The reason someone buys something you recommend is because they trust you, not because your blog is “cool and hip” (it is by the way).

    @Tim – Thank you for answering everyone’s questions and actively engaged in the discussion after the article. Seasoned professionals have to help the bloggers and share knowledge with the people they work with to build clients’ brands. I wish more PR professional realized that. So thank you!

    Metrics and analytics as they relate to social media is still emerging; it can be a complicated subject. You have to find the right balance, I think that balance depends on the clients and the goals of the campaign. For some Digg and Kirtsy make sense, for others, it’s complete out irrelevant.
    .-= Macala Wright´s last blog ..When Did Your Relationship With Your Customers End? =-.

  33. Ashli says:

    Great entry. Very informative

  34. grechen says:

    @macala – LOL, thanks for the compliment! and i totally agree with what you said about Tim – i really appreciate that he took the time to follow-up and interact with us in the comments (and on twitter!). conversation helps us all understand what the other is thinking…
    .-= grechen´s last blog ..Another way in on the zipper trend…headbands =-.

  35. Tim Gill says:

    @Grechen and @Jennine thanks for the engaging discussion and for welcoming me to this community. I think the metrics discussion above could get a little confusing. Here is why: “100 unique daily visits could generate 3,500 hits while viewing 1000 pages. Confusing isn’t it. If this doesn’t make sense then read on.

    An important clarification around the metrics discussions above is that terms ‘hits’, ‘views’, and ‘unique dailies’ were tossed about in the survey as being relatively equivalent above. (Myself and the others surveyed didn’t compare notes)

    I am just as guilty as everyone else. There are some important distinctions though. Most analytics junkies are not interested in hits for because each image served on a page is ‘hit’ One page view of an image gallery is 100s of hits. Page views can be interesting but its a metric it punishes bloggers because many articles are all on one page and most people only read the latest few posts on a blog. I like the last one because it shows the # of people (well not really, actually IP addresses) that visited a site.

    So for clarification I grabbed some of the common accepted definitions for these terms and posted them here. Sorry for my geeking out.

    Visits - Most analytics industry types use the word ‘Session’ – A Session is a defined quantity of visitor interaction with a website.

    By default in Analytics, a session is defined as the period of time during which visitors are interacting with your site and there has been inactivity for less than 30 minutes. After 30 minutes of inactivity, any further page views will be treated as a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.

    The 30 minute default timeout can be changed with an addition to the tracking code.

    Visitor - Also called unique visitor, is understood as an individual visiting the website over a specified period of time. A visit is understood as two consecutive actions by a visitor within a span of 30 minutes.

    Hit – An often confused term, hits are any request by the browser to the web server. A web page is a collection of different components like HTML, Images and CSS, each registering as a separate hit with every single request for the page.

    and lastly:
    Bounce Rate – Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

  36. Eyeliah says:

    Thanks so much for this insight. I knew comments and page hits were important for sure. It’s good to know they are open to being contacted directly by bloggers.
    .-= Eyeliah´s last blog ..Carmen and Ginger Giveaway & Last Giveaway Winner =-.

  37. Excellent content!!!

  38. Monica says:

    Great article! I’ve always found that blog analytics (I use two) were never consistant therefore I always ballpark the number of actual visitors that visit my site. However, for me comments are a great factor in determining the relationship bloggers have with their readers. Also readership is a great tool too! Although I have been blogging for almost two years I would consider my blog small in terms of readership. But have been fortunate enough to have been invitied to events & receive a few freebies. At the end of the day though its not about how many events & freebies one can receive but about content & how engaging the blogger is with her/his readership.
    Great questions Jennine, love reading your posts:)
    .-= Monica´s last blog ..Hong Kong haul {just a few things} =-.

  39. Blueprint says:

    Awesome article! My blog is somewhat new and I was only getting about 150 uniques per day and 20K views/mth and it’s great to know I’m on track. All of the informatino was useful!!
    .-= Blueprint´s last blog ..Winner of Contest #4 =-.

  40. fashion416 says:

    as I new and upcoming fashion blogger, I loved this article! I was a little late finding it on the net, but well worth it :) Great interview, great advice!
    .-= fashion416´s last blog ..…another fashion blog…with extras! =-.

  41. The article is really nice and the information provided is really helpful.

  42. Bill says:

    Just added my own blog this month. I need some inspiration. Thx.

  43. Informative helpful Article, always helps hearing about how to make improvements to your blog, and to confirm your on the right track. :) Guilty Hyena’s Last Blog: Final Haul on Halloween Night
    .-= The Guilty Hyena´s last blog ..1rst Magazine October 2009 =-.

  44. katy says:

    I’m so glad I found this article. I really needed more information about metrics!! Thanks everyone for contributing to the comments. I found them to be totally helpful. :)
    .-= katy´s last blog ..inspired by: madeleine vionnet =-.

  45. this is a VERY INTERESTING post! very helpful!
    .-= Warren Wright´s last blog ..THIS JUST IN: G-STAR RAW NYFW Reporter Contest =-.

  46. Carolann says:

    I am going to print this out and keep it. Thank you so much for this article. It was very helpful. Mostly, I blog for fun – but if I ever have time to take my little musings further than this is just the sort of info I need.
    .-= Carolann´s last blog ..… inspired {jan2010} =-.

  47. roni says:

    I was obsessed with my alexa rank until I realized, it’s success is built on who has the alexa toolbar installed and visits my site; the audience I blog for does not even know what Alexa is and no tech lover is heading over to the brooklyn posh blog to see what Hellz Bellz released for the holiday. I didn’t look at google analytics until today and mines was a 1/10 whatever that means, I’m not even rated on technorati which I believe is a huge sack of crap because the way it works is weird. and yeah as for digg: it’s a bunch of old angry tech guys sitting behind their computers all day! The comments were definitely entertaining though great post! I do believe there should be separate digg for every industry!
    .-= roni´s last blog ..News in a Nutshell =-.

  48. REALLY REALLY HELPFUL…..THANKS MAJOR.

  49. Beth Ruby says:

    Really useful, it shows a real insight into what companies are looking for.
    I personally look for entertaining and interesting blogs though over how many hits they recieve or followers they have although I suppose this is important to gauge the level of fans they have.
    .-= Beth Ruby´s last blog ..Where fashion and music meet- Rihanna =-.

  50. More excellence here..where have I been?
    what is this little birdie thingie..?
    So much to take in here..gotta catch up!!
    thank you thank you!!!

  51. Deepti says:

    This article has answered most of my questions. Thank you so much!
    .-= Deepti´s last blog ..Sunburst =-.

  52. Shauna says:

    Great insight! As a new blogger IFB has been super helpful in guiding me in the right direction. Although, I am pretty sure the only people reading my site are friends and family – it is my corner of the Internet and I am happy about that.
    .-= Shauna´s last blog ..Budding In =-.

  53. This was pretty spot on for what I already had in mind. It did open me up to some new sites to check out such as Technorati, google trends, and google page rank. Also, I though that i had to wait for PR to come to me, but seeing that it is ok for me to go to them was a eye opener as well.

    Has anyone ever contacted a PR firm? How was the conversation? Were they fairly open to your site and at least willing to keep you in mind for future? I ask because I just started blogging in Nov ’09 and I’m always interested in hearing the side of experienced bloggers.

    • Jennifer says:

      Hi Jennifer – Jennifer from Echo here :) I know you were looking for answers from bloggers and I’m from the company side (but I write the blog and Facebook page for Echo Design! echodesign.com/blog) But just wanted to say that I love to hear from bloggers. I feel like there is just one of me and millions of you so it’s really difficult to keep in touch. So drop me a line and bookmark the site – check in anytime and tell us what you like in our new collection. Or if you’re looking for a guest blog post from one of our designers. Lots to talk about ;) Happy days – Jennifer

  54. Laura Dahl says:

    Fantastic post. Insightful, encouraging & worth the read.
    .-= Laura Dahl´s last blog ..The Brilliant Brazilian Blowout =-.

  55. Maren says:

    I was actually surprised that their limits for amounts of traffic isn’t higher, but on the other hand 10.000 unique viewers a month is a lot of people (I know I got a shock when I passed that milestone).

    I agree that comments are important, but alot of the comments that a blog gets are from other bloggers trying to get more viewers to their own sites. So comments doesn’t always reflect back on how good or bad the blog is in itself.

    I also think that design is important, if a design “sucks” both in structure and color scheme I rarely visit it again. But then again design is very important to me, this certainly does not apply to everyone.

    But, all in all, I really found this article informative and interesting to read. :)
    .-= Maren´s last blog ..vixen blog awards =-.

  56. Interesting article but I’m still not about to view my blog as something that must be PR company-approved!

    I get enough pitches and offers for ‘relationships’ as it is, but to have all of this in mind when writing my blog and allowing it to influence decisions as to its direction would just kill it for me.
    .-= Denise @ Swelle´s last blog ..The Sublimely Exaggerated Knitwear of Kevin Kramp =-.

  57. jasna says:

    Really good post! I love all the info and advice I receive from you, thanks : )

  58. Interesting to read about what suits different p/r companies. Engaging is so important, and elusive at the beginning. Thanks for covering this.
    .-= Madeleine Gallay´s last blog ..A Review of Fashion: Typewritten and Anonymous =-.

  59. Eva says:

    I’m surprised that the number of comments on a blog is so important for PR people because I don’t think it’s relevant or objective. If a blogger comments on 100 other blogs, they’re going to get almost as many comments in return, regardless of their blog’s quality. Most of those who comment will never return to that blog again unless the blogger comments on their blog again.

    I’d say traffic (unique visits number) is the most important factor, but I also think PR people should consider the number of subscribers a blog has via RSS, Bloglovin, Google etc. These numbers represent the people who are loyal to the blog (so to speak) and are more responsive to what the blogger has to say. It’s not about the number – it’s about the number of people who care.
    .-= Eva´s last blog ..High heels, rain and granite cubes =-.

    • Great info. I have been blogging for a larger blog community for over a year and recently started my own blog a few months ago and havent quite figured out what I want to do with it yet. This post was so insightful and definitely offered some great insights to what PR firms are looking for.

      While monthly unique visits and PageRank are important, I think inbound and outbound links are equally important too. By engaging with a blog that has a generous amount of inbound and outbound links that are of good quality will help contribute to SEO ranking factors when that blog links back to a brand or product site.

      Thanks so much for sharing this!

  60. This was soooo helpful. My blog is very new and I have a lot to learn. Thanks for this info.
    .-= Pretty Fearless´s last blog ..In Living Color =-.

  61. I just received a course in Blogsphere and what it means on the business side. I started my blog in July of last year, but I didn’t really start putting my hear and passion into it until January of this year. Thank you for writing this post. Posts like these are informative and help the newcomers like myself.

  62. I wish to show some appreciation to the writer just for rescuing me from this particular setting. As a result of surfing throughout the the web and seeing tricks which were not powerful, I was thinking my life was gone. Being alive devoid of the answers to the problems you have sorted out as a result of your good review is a crucial case, and the kind which may have in a wrong way damaged my career if I hadn’t discovered the blog. Your good know-how and kindness in handling all things was precious. I don’t know what I would have done if I hadn’t discovered such a thing like this. It’s possible to now relish my future. Thanks very much for this reliable and result oriented help. I won’t be reluctant to recommend your web sites to any individual who needs and wants care about this issue.

  63. Rachel says:

    I really need to work on getting comments!!!
    Thanks for the post – I’m going to research Google PageRank and tools too in case I can use them to see what my own site ranking is.

  64. Em says:

    Great tips here! As a new blogger it has been an interesting learning experience figuring out how I should approach sponsors once I decide my site is ready for serious monetization. This was so much help, thanks again!

  65. Hawlie Ohe says:

    Thank you for posting this. I’m still trying to figure out the Google Page Rank thing. I must have a long way to go because my blog is currently at a 1/10! This is very helpful info, however.

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