Last week, in New York American Express invited about 30 IFB members to speak with Fern Mallis in the AmEx Skybox, to meet great, have a nibble and a drink in a beautiful envorinment. It was a great, and probably unique opportunity for bloggers to meet face to face with one of the most important women in American fashion. Known as the creator of ‘New York Fashion Week’, she is the VP of IMG, the organization responsible for granting press accreditation. Granted these days, bloggers can get into the tents quite easily, the accreditation process is rather hit or miss, established bloggers have a hard time getting into shows, while brand new bloggers get in with no problem. There is a disconnect as fashion houses, PR agencies and organizations like IMG act as gate keepers, but still don’t know how to handle the change in fashion media.
In the video above filmed by CMYKABOOM, Fern talks about some of the ways bloggers can get together to help gain access to shows and press accreditation. Something that I’ve been thinking about lately, as the old ‘there’s so many blogs out there’ reasoning can’t really hold up as bloggers gain more influence, but what can we do as a community to make it easier for everyone? Would organization hurt our pioneering spirit?
It wasn’t all seriousness, during the Tweet Up, IFB members asked Fern about the move to Lincoln Center next season, about some of the more shocking parts of fashion week, we were all happy that Fern Mallis took the time to talk with us, and perhaps give us some direction as to how we want to present ourselves to the establishment.
Here are some photos from the first Tweet Up, we also had another one after the IFB Evolving Influence Conference, with Kate Nobelius, but I wasn’t able to get photos from that one…
Here is a quick one minute video where Jordana from Clutch 22 interviewed me after the tweetup!
Here is some more coverage of the AmEx Tweet up!
Midtown Girl : AmexMBFW: ‘Tweetup in the Tents’ with Fern Mallis!
Dream Sequins : NYFW Diaries: Fern Mallis Speaks to Bloggers at Bryant Park
Accidental Chic : NYFW Fall/Winter 2010 Recap