Evolving Influence Recap : Part One
By: Jennine Jacob

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Evolving Influence blew my mind. It may have blown everyone’s mind… as newbie bloggers alongside veterans gathered together to talk about the state of the bloggosphere. Putting together the event over the last few months had been one of the greatest challenges in my life, but when I saw all the community come together in real life and generate a spirit of optimism and goodwill, it made all those sleepless nights worth it.

(Bryanboy, Tavi & Susie Bubble talking before the panel…all three are just lovely in real life!)

As bloggers, we sit behind the monitor, typing away at our posts, cultivating our readership and pursuing our unique dream that makes our blogs special. Many times I forget, as I feel like I have no life, that what we’re working on as a community is the beginning of a whole new medium. We are the pioneers, what we do today will shape the future of fashion media. When everyone showed up to the conference, it solidified that it is possible to have a supportive community in fashion, all the talk about cattiness, jealousy, haters didn’t make an appearance that day, as for some time it seemed that the bloggosphere might be going down that path, it’s not. We were so happy to have everyone who couldn’t make it participate, as it was the first time we had ever done a live stream…we ran into some technical issues in the beginning, but sussed it out by the second panel, the livestream got over 2,000 views and all in all there was 2,500 tweets about the conference.

We’re still waiting for the video footage to come in, so I don’t want to go in too deeply about the panels, in case some of you missed the live stream and the conference, but I will give a ‘brief overview’ even though looking at this, I have to say, it’s not that brief…

Photos by Dustin Fenstermacher (except where otherwise stated)

Panel 1: Fashion Blog Marketing

Corinne Leigh -Threadbanger | Erika Miller – Elle.com | Pamela Castillo- Market Publique | Nichelle Pace – StyleMom | Melody Biringer – The CRAVE Company | Shubhankar Ray – G-Star RAW (one of our sponsors)

Moderated by Jordana Bruner

Panel 2 : The Business of Blogging

Gala Darling-iCiNG | Lauren Dimet Waters – Second City Style | Dina Fierro – Eye4Style, Attention! | Aubree Nichols-Urban Signals | Nana Ekua Brew-Hammond- BlueFly.com

Moderated by Yuli Ziv

Panel 3 : Navigating Blog Ethics

Imran Amed –  Business of Fashion | Diane Pernet – A Shaded View on Fashion | Jessica Schroeder – What I Wore | Gina Garrubbo, EVP – Blogher |  Mary Scherpe - Stil in Berlin | Clark Hoyt - Public Editor, New York Times Moderated by Wendy Brandes

Panel 4: The Future of Fashion Blogging

Susie Bubble - Style Bubble/Dazed Digital | Tavi Gevinson – Style Rookie | Bryanboy | Phil Oh – Street Peeper | Britt Aboutaleb & Lauren Sherman – Fashionista.com
Moderated by Jennine Tamm Jacob


Thanks to all these people who made Evolving Influence happen…

If it weren’t for our sponsors, tickets would have been over $300 a person (as opposed to a $20 suggested donation), and to be honest the way event planning goes, it wouldn’t have been possible at all even if we did charge that much. Our sponsors not only provided us with the money to secure the event space, compensate a qualified team, and get all the bits and pieces together, they also provided support for us, and helped everything run smoothly.

American Express, who also sponsored the two Tweet Ups in the Skybox. G-Star RAW, who first approached us to do this event. Windows 7, who also facilitated a giveaway of four HP laptops to conference attendees. ModCloth, who also dressed a few of our panelists. Degree Women Ultra Clear in Red Satin who also contributed to our gift bags.

I’d also like to thank Wendy Brandes, Jordana Bruner, Julia DiNardo, Ethan Nguyen, Jessica Estrada, Drea Bernardi, Seb White, Yuli Ziv, Tony Wang, Deanne Yee, Dustin Fenstermacher, Anne Colville Somma, Tina Poppy, Hadji Jones and Pamela Castillo

Thanks to Fiji Water for providing water for us, I know I needed you!

Windows 7 & HP gives FOUR laptops at conference….

Windows 7 and HP provided  HP TouchSmart tm2t series laptops to IFB to giveaway to four lucky attendees. For more information on this Windows 7 PC, check out: http://www.shopping.hp.com/series/category/notebooks/tm2t_series/3/computer_store?jumpid=reg_R1002_USEN. Attendees tweeted  #IFBW7HP and said why they wanted to win a Windows 7 PC.

ModCloth dressed a few of our panelists…

Jessica Schroeder wore the Merryweather Dress and Gala Darling wore the Shine After Shine Dress

Minx Manicures!

Thanks to Minx for giving us FREE manicures with a touch a MINX! They did a fantastic job, and it was nice to see perfect nails around the conference!

Urban Signals Shuttle

so much cooler than a limo-For those of you going between shows, the Urban Signals Shuttle came in handy… I heard they squeezed in 14 people after the Rad Hourani show, fitting in our panelists Bryanboy, Susie Bubble, Phil Oh…who brought his friends Garance Dore and Scott Schuman. I almost fell over.

The Couturious Cocktail Party!

Without Couturious, we wouldn’t have been able to have a party all together after the conference, they did a fantastic job of putting together a fun party at the last minute, and also introduce their new site which launches tomorrow.


It was a pleasant surprise when high profile bloggers such as The Sartorialist, Garance Dore, Fashion Toast, and Danny Roberts showed up. I don’t really recall inviting them because I thought they might be too busy… of course, I never mind gate crashers, especially if they are my heroes. Photo by Greyest Ghost

The Clothes Horse Rebecca Stice, is such a doll! (I think she’s also wearing ModCloth too) Cali Vintage and Delightfully Tacky are in the back ground, what a threesome!

Wendy’s vintage dollar bill dress she wore to moderate the Ethics Panel…seriously, where else would you wear this?

View the complete gallery here:

Do you have photos? Add to the Evolving Influence Photo Pool Here

The Gift Bag!

Thank you to everyone who generously donated and to Juila DiNardo who coordinated the gift bags… We’re so excited to play with all the new treats.

•  Cd’s and Key Chains from G-Star Raw

Degree Women Ultra Clear in Red Satin protects against white marks, odor and wetness, so your red-hot look is the only thing to turn heads.

•  Affordable Scarves will be stylishly outfitting the necks of bloggers with what else? Scarves!

•  Stubby eyelashes rejoice! Revlon has provided enough of their brand new Fantasy Length Eyelashes so that every blogger will be boasting dark and glamorous eyelashes.

•  We Love Colors knows exactly what’s in – bright tights to make the grey weather not nearly as dull. Which is you’ll find a pair of their tights in the gift bag.

•  With boots being so hot this season, thank goodness for Jean Straps! Their comfy, flexible stirrups will keep your jeans from bunching up when you wear your favorite pair of footwear.

•  Clarisonic Sonic Infusion System (for VIPs)

Evolving Influence Coverage…

I’ve been putting together this round up for a week, so if I missed you, please let me know!

  1. Women’s Wear Daily : Fashion’s New Fever : Blogging (front page)
  2. The Cut : Teen Blogger Tavi Wow’s Crowd at Panel Discussion
  3. Teen Vogue : Highlight of the Week Evolving IFB Fashion Blog Conference
  4. Fashionably Marketing Me: The Impact of Fashion Bloggers at Fashion Week
  5. The Fashion Spot: Evolving Influence Fashion Blogger Confernece
  6. Diane, A Shaded View on Fashion : Evolving Influence Conference
  7. Gala Darling : Evolving Influence
  8. Manolo’s Shoe Blog: Manolo’s Thursday Miscellany
  9. The Clothes Horse : Evolving Influence Fashion Blog Conference
  10. Denimology : Live from #NYFW #IFBcon & @G-Star Raw
  11. What I Wore : Evolving Influence
  12. Greyest Ghost : Independent Fashion Bloggers “Evolving Influence” Conference
  13. Sammy Davis Vintage : Independent Fashion Bloggers Conference: Life, Love, & the Pursuit of Blogging with Style, Substance & Authenticity
  14. Preppy with a Twist : Evolving Influence
  15. Dandition : Thanks IFB!
  16. Holier Than Now : In Real Life 2 – IFB Evolving Influence Conference
  17. Style Sample : Fashion Week Wrap-Up: The IFB Evolving Influence Conference
  18. Bobbin Talk : Fashion Bloggers Prove Their Influence is Evolving
  19. Bobbin Talk :IFB Panel One Discussion
  20. Roselyn (Twitvid) http://www.twitvid.com/FBF61
  21. Delightfully Tacky : Monday Recap : IFB
  22. Smashing Darling Blog: Evolving Influence -IFB Conference
  23. Girl Friday : Evolving Influence Recap
  24. StlyeIT : Live Blogging From The IFB Conference: Fashion Blog Marketing Workshop Sponsored by Windows 7
  25. Calico : NYFW Day One IFBCON
  26. Art of Accessories :What I’ve learned in 2010
  27. Punky Style : IFBCon Recap
  28. Style Amour: Bloganizing : Independent Fashion Bloggers
  29. Nubianonsense : Independent Fashion Blogger Conference
  30. Haute Blogger : Independent Fashion Blogger Conference
  31. Quite Contrary : On my way to…
  32. Chichi212 : IFB Presents : Evolving Influence
  33. Market Publique :Market Publique at IFB’s Evolving Influence
  34. Socially Superlative : Evolving Influence Fashion Blog Conference
  35. Examiner.com : Evolving Influence : Fashion Blog Confernece
  36. The Time is Tomorrow : Independent Fashion Blogger Conference : Evolving Influence
  37. The Fashion Loving Stylist : NYFW Day 5 : Evolving Influence Conference
  38. Wendy Brandes Jewelry : More on the Evolving Influence Ethics Panel
  39. Style Taxi : Evolving Influence Live Fashion Blogging Conference
  40. Ciao Chessa! Evolving Influence : Independent Fashion Bloggers
  41. Might Like You Better : Independent Fashion Blogger Conference Evolving Influence, New York City
  42. SF Indie Fashion : Watch Evolving Influence Conference Live
  43. Design Wonderland : My Evolving Fashion Influence
  44. ModCloth Blog: IFB Evolving Influence Fashion Blog Conference
  45. Pickles & Coffee : Street Sweeper : IFB Evolving Influence Conference
  46. Fresh Jess : IFB Evolving Influence Confernence
  47. Artfully Awear : Evolving Influence
  48. Stylish Kids in Riot : Evolving Influence Live from New York
  49. Stylish Report : Evolving Influence Fashion Blog Confernece
  50. Grit and Glamour : Watch IFB Evolving Influence Live
  51. Jason Last : This Video Is Killing Me Evolving Influence
  52. Kyoto Maiko : IFB Evolving Influence : The Future of Fashion Blogging
  53. FABIOwho: IFB Evolving Influence Conference 2010
  54. BonBonRose : New York Fashion Week & The BonBonRose girls = Like WHOA
  55. EStyling: Evolving Influence Conference
  56. Fashionably Marketing Me :#NYFW Belongs to Bloggers
  57. Lili Magazine :Evolving Influence
  58. Mediacation: Whoever Tavi’s PR person is, please raise your hand
  61. Fashion Mama: Evolving Influence – Fashion Blog Conference
  62. Clutch22 :  IFBCon @ NYFW: Tune In Live Today!
  63. Diane, A Shaded View on Fashion : Evolving Influence Conference Announced
  64. Temp’d :Happening Now: Live-Blogging from the Independent Fashion Bloggers ‘Evolving Influence’ Fashion Blog Conference Sponsored by AmEx, HP, and Windows 7!
  65. Fashion Editor at Large : Tavi Ousted by a Younger Fashion Blogger?
  66. Crossroads Trading: Heading to New York!
  67. And Fancy Free : #IFBcon
  68. Skinny Love : Eternal Masquerade
  69. The Musings of Ondo Lady : Fashionisng Friday
  70. twentyteneightyfour: twentyteneightyfour presents: mediacation – issue 1.0
  71. Lola Simone Style :Hello Fashion Bloggers in NYC
  72. Odds & Ends : VIDEO: Bryanboy’s March 2010 Vogue shoot + Bloggers vs. Journalists debate
  73. Read My Lips! : Model Behavior @ NYFW 2010
  74. Love Me Twice Today : Where to begin?
  75. Curvatude : A New York State of Mind
  76. Art of Accessories :What I’ve learned in 2010
  77. Gilding the Frilly : Daily Duds
  78. Random Fashion Coolness :Marketing, Blogging and Editors
  79. Online Fashion Marketing Blog : Bloggers in the Spotlight
  80. Two For Fashion : Top 5 der Woche
  81. Signature 9 : The Future of Fashion Blogging
  82. Fashion Pulse Daily : Independent Fashion Bloggeres LIVE BLOGGING! Sponsored by IFB and Windows 7
  83. Current: IFBCon & NYFW Tune In Live Today
  84. Modelina Michelle : We’re not cool, We just blog
  85. The Next Web : The Wall Street of Fashion
  86. On The Surface : Independent Fashion Blogger Conference
  87. Style Baad : IFB Conference in New York

Photos by Dustin Fenstermacher (except where otherwise stated)


  1. WendyB says:

    LOL @ “seriously, where else would you wear this?” I wondered the same thing!

    .-= WendyB´s last blog ..VV Brown Wears Wendy Brandes Swear Rings =-.

  2. Punky says:

    The Grandmaster Recap!
    Awesome time!!
    .-= Punky´s last blog ..Swap at the WHM =-.

  3. Punky says:

    ohh, did you mention the Flickr Pool?
    .-= Punky´s last blog ..Swap at the WHM =-.

  4. SOS! says:

    from reading this recap and many other tweets and blogposts and facebook statuses, this sounded like an amazing night! I’m really sad that i’ve missed it and wish I was in NY at the time. Maybe next time.
    Well done IFB!
    xx-LJ from SOS!
    .-= SOS!´s last blog ..LFW: A Labb is NOT JUST FOR SCIENTISTS =-.

  5. jordana says:

    Woohoo!! Congrats Jennine – what a dream!
    .-= jordana´s last blog ..Vivienne Tam Monster Cable Lux Ear Buds =-.

  6. V says:

    AWESOME! The whole event was unbelievably informative (and history-making)! But next year, I’m going to be there in person. I am so chuffed that Scott Schuman and Garance Dore popped by while at NYFW…that really speaks volumes, doesn’t it?

    Jennine, you’re the brainchild behind IFB and all of this. Congrats on your achievement and thank you for your vision. You rock!
    .-= V´s last blog ..J. Mendel Fall 2010 =-.

  7. melissa says:


    Video and photos about the wonderfull conferenceee!!!!!!! :)
    .-= melissa ´s last blog ..FRENCH VOGUE =-.

  8. Lauren says:

    Wonderful round up! Tavi looks awesome and I loved her highlights from the panel. Wow. I wish blogging would explode in South Africa now. And that the price of our internet would come down.

  9. Fasshonaburu says:

    This was such an amazing event, I just got up my coverage today!
    .-= Fasshonaburu´s last blog ..My Fashion Challenge: Red Shoes =-.

  10. Style Bite says:

    Wow Jennine! Congrats…you’re amazing.
    .-= Style Bite´s last blog ..9 =-.

  11. Thanks, Jennine, for planning such an amazing event! We all were so impressed by how well the conference was organized, how balanced and interesting the panel discussions were, and by the lovely bloggers in attendance. Such a blast!
    .-= Preppywithatwist´s last blog ..If It Ain’t Broke… =-.

  12. holy smokes lady. these photos really show the work. congratulations again!
    .-= SwanDiamondRose´s last blog ..SWANclothing sewing hint #3. the iPhone dilemma. [5] =-.

  13. Even though I couldn’t make it, I’m so proud of you Jennine for putting this together, and for ladies like Jordana, Julia, Wendy, and Yuli helping make it a reality. And I’m so amazed and proud of the blogging community and being a part of it.
    .-= Ashe Mischief´s last blog ..Jealousy’s a Green-Eyed Bitch =-.

  14. Kristin says:

    Seriously…Thank YOU! It was such a amazing experience and I’m only sorry we didn’t get to attend all the panels and the cocktail party. I hope there are many more conference to come!

  15. Michelle says:

    I SO wish I could have been to this!
    .-= Michelle´s last blog ..Internet Diet: Recap & Thoughts =-.

  16. Hadji says:

    I had a Fabulous time.
    I truly felt like I was apart of history.

    …Our blog missed the wrap-up http://www.lowefactor.com

  17. Leigh says:

    Congratulations Jennine on putting together what seems to have been an incredibly successful event!
    .-= Leigh´s last blog ..SS\’10 Designer Database Now Online =-.

  18. Retro Chick says:

    That was such an amazing thing to put on. You must be so proud of how it went!

    It’s fantastic to see fashion bloggers coming together like that to improve the future of the medium.
    .-= Retro Chick´s last blog ..Hidden Gems – STUFF in Croydon =-.

  19. julia says:

    Great post Jennine! Thanks for the shout-outs, and I’m so happy to be part of the extremely successful IFB Evolving Influence Conference – I think everyone walked away very, very impressed!
    .-= julia´s last blog ..A Neutral State for Spring (thefind guest blog) =-.

  20. FlauntStyle says:

    I was so bummed I couldn’t attend (I had a huge exam that day), but I did catch the last two panels on the live stream.
    Really fantastic. Great job Jennine and all involved.
    I am a newbie blogger, so I found all the info valuable.

    Thank you for all your effort!

    Melanie @ flauntstyle.blogspot.com

  21. Marian says:

    well done on a great job done.
    Best & kisses,

  22. Ondo Lady says:

    Thanks for the recap and well done you for putting on such a splendid event. You have a talent in knowing what people need before they even know it. Also well done to all the superb panelists and moderaters.
    .-= Ondo Lady´s last blog ..Fashioning February: In the Editor’s Chair – Wafa Alobaidat =-.

  23. Hi J! Thanks again, it was such a lovely event! I Loved to meet all the bloggers in person, so much inspiration!

    My blog missed the round up so please add me :) http://www.styleabaad.com/2010/02/17/ifb-conference-in-new-york/

    .-= Elsa Lindström´s last blog ..Travel Chic: India =-.

  24. roni says:

    I so wanted to go to this. I have to quit work and school to attend IFB events lol

  25. So proud of you Jennine and so amazed at how far the fash blogging community has come! Keep up the great work and next year will be even bigger!!!

  26. Shauna says:

    I watched the panels via ustream and they were all very insightful. Very helpful information for a newish blogger such as myself. Here’s to hoping I can attend in real
    life next year!

  27. Rollergirl says:

    Wow, you’re amazing for organising this. Can’t wait to see the video…
    .-= Rollergirl´s last blog ..The beauty pages =-.

  28. KB says:

    Finally written my post about the event, can it be added to the list? Can’t wait for something like this to happen again±

    .-= KB´s last blog ..Bloggers Unite! =-.

  29. Frenchie says:

    congrats jennine and the team !!
    please keep us posted on any kind of london events

    .-= Frenchie´s last blog ..LOOK 12 – 13 =-.

  30. hi!

    i´d like to know about what “print friendly” is… i´m writing a first edition of a fashion mag in Juiz de Fora city in Brazil, and I´d like to use two photos of this post, is it possible? I put the photographer credits and also the source.

    thank you!

    Raquel Gaudard

  31. Jennine,
    Well done, get job organising the event.
    Love the blog posts

    Beaut xxxx

  32. Jennine,
    Well done, get job organising the event.
    Love the blog posts

    Beaut xxxx
    oops, I made an error to put my website into the post

  33. Imean What says:

    The creator of I Mean…What?!? is also the PR manager for G-Star and multiple other brands. Keep an eye on the blog for original material.

  34. Nothing describes a year or an era as well as the hairstyles 2010 that become popular. 2010 was a very good year for unique hairstyles, many of which are destined to become classics

  35. hello says:

    Love the blog posts

  36. chenxin says:

    For the first time i have visited this site . I found so many interesting thing in your site. good to see so many people have commented for your post. happy to post my views. Got valuable information from your post . thanks

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