Beef Up Your Blogging Biceps at Evolving Influence
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This post is by the lovely Wendy Brandes

 

As you might have seen, Independent Fashion Bloggers announced its big event for New York Fashion Week: Evolving Influence will take place on September 9.

 

I asked Jennine Jacob, the founder of IFB, if I could say a few words to help y’all make the most of this opportunity to take your blog game to the next level.

 

True to its name, the Evolving Influence event itself has evolved, though I prefer to think of it as Madonna-like re-invention. In February 2009, Jennine hosted an IFB blogger party. By September 2009, the event, having turned into a party with panel speakers, had outgrown its original location. It was hectic! Bloggers were here, there, everywhere and spilling on to the sidewalk. To accommodate the growing interest, the event was moved to a larger venue for February 2010 and was a smashing success. Three hundred bloggers attended in person and 2,000 people viewed the livestreamed video of four panels. And, of course, there was an after-party.

 

This September is going to be the most awe-inspiring event yet. Seriously, it’s going to be like current Madonna with the bulging biceps and the Brazilian boyfriend. Evolving Influence has moved to the ultra-hip Hudson Hotel, where there will be four seminars. The seminars are different from the panels in that they provide more one-on-one interaction with the experts, allowing you to get the practical blogging tips you’ve asked for. Each seminar is led by just two well-known bloggers, compared to as many as six bloggers on the panels. Each blogger will speak for 20 minutes and the audience will have a full 20 minutes per speaker to ask questions. The quality of the information you get will depend on the quality of your questions. Think about your issues — whether those are photography, traffic, comments, monetization, sponsorship or anything else  – then listen to the speaker and impress us all with a smart question that’s going to elicit an answer that helps you and everyone else. (As anyone who saw me moderate a panel last season knows, I will gladly cut you off if you launch into a soliloquy instead of a question.)


See Madonna’s biceps? via Harper’s Bazaar

 

Not only do you have wisdom to gain — and impart — at the seminars, but you also have the chance to get and give lots of good advice while hobnobbing with your fellow bloggers in between the seminars, during lunch and at the after-party. The timing of the event is perfect, too: right at the beginning of Fashion Week, so that you can put all that you’ve learned into effect immediately and impress the pants off me (figuratively speaking).

 

Once again, here’s the Evolving Influence schedule:

 

ONE: It’s Just Business: Make a living with your blog
9 a.m. – 10:30 a.m. Brought to you by Bloglovin’
Whether you’re getting up and running, or taking monetization to the next level, this session will help you demystify the business of blogging.

Speakers: Mattias Swenson - Bloglovin’ • Phil Oh - Street Peeper

 

TWO: Get Involved: Cultivate a passionate readership
10:45 a.m. – 12:15 p.m. Brought to you by theFashionSpot.
One of the best parts about blogging is community engagement. Learn from the masters how to get your readers excited about your blog, and how to keep the love alive!

Speakers: Yuri Lee - LOOKBOOK.nu • Gala Darling - Gala Darling

12:15 p.m. – 1:15 p.m. Lunch included

 

THREE: Foot in The Door: Launch your new career with your blog
1:15 p.m. – 2:45 p.m.
Blogging can open the doors to amazing new careers in fashion. This session will share experiences from those who made it happen for them.

Speakers: Susanna Lau - Style Bubble • Bryanboy

 

FOUR: Content is Queen: Captivate your audience with compelling content
3 p.m. – 4:30 p.m. Brought to you by TheFind.
What makes a great blog? Writing? Photography? Style? Je ne sais quoi? Here we’ll talk about how content will always bring your blog to the next level.

Speakers: Amy Odell - The Cut • Emily Schuman - Cupcakes & Cashmere • Rumi Neely – Fashion Toast

 

There will be giveaways, nice gift bags, and fun stuff so stay tuned for more information!

Join us for the party afterward!

 

 

The conference is possible because of our generous sponsors American Express and  TheFind, Bloglovin’, Jeff Silverman, the Fashion Spot, who brought us the seminars of the seminars. Other sponsors include Shopbop, ModCloth and LOOKBOOK.nu. Without the sponsors, IFB wouldn’t be able to charge $60 for a day that includes four seminars, lunch, an after-party, giveaways and gift bags.  As Jennine noted in February, tickets would cost a whopping $300 without the sponsors. And I assure you that an event of this size doesn’t happen for free. People don’t donate things like locations, audio and video systems, lighting, food, drinks, graphics and so on. Crazily enough, they expect to be paid. (If you want to understand more about labor costs, click here. My post is about jewelry but it applies to everything!) So instead of blowing $60 at some fast-fashion store in Times Square, expand your mind and your readership by getting some hot blogging tips from IFB. I mean, who else would bring you something as eye-opening as this post about how some corporations take advantage of bloggers? There will be lots more of that on September 9. Also, you’re not going to BELIEVE the dress I’m going to wear unless you see it with your own eyes.

 

Comments

  1. Fuck yes, Wendy! As someone who plans a LOT of events in their real-life job, I couldn’t agree more with this:

    “Without the sponsors, IFB wouldn’t be able to charge $60 for a day that includes four seminars, lunch, an after-party, giveaways and gift bags. As Jennine noted in February, tickets would cost a whopping $300 without the sponsors. And I assure you that an event of this size doesn’t happen for free. People don’t donate things like locations, audio and video systems, lighting, food, drinks, graphics and so on. Crazily enough, they expect to be paid… So instead of blowing $60 at some fast-fashion store in Times Square, expand your mind and your readership by getting some hot blogging tips from IFB.”

  2. christina says:

    Wendy, you are truly a sav and FUCKING amazing for writing this post. I couldn’t stop laughing, especially in the last paragraph. That should shut up all the people complaining about ticket sales. (slap, slap bitch). totes jk but seriously, hell to the yes on this post!

    xx.

  3. Poochie says:

    I’ll be flying in that day so I’ll miss most of it but I had a great time last year.

    I do plan on being there for the party though, so I hope to see everyone again.

    : )

  4. Sadly I won’t be there. Very sad. But if you need to slap a beeoch, you have my full blessing. Will you be streaming again this year?

  5. lisa says:

    $60 is a STEAL for an event like this. It’s too bad I won’t be in New York until the 19th. But then again, I don’t think the boy would appreciate me ditching him for an entire day of blogger fun and mind expansion. :(

  6. So hilarious and good!

  7. Alan Li says:

    Wow! Such an amazing event! Too bad I live back in Toronto, but if I was a local New Yorker I would definitely go to this!!

  8. I am so friggin excited I can’t even handle it.

  9. And then Los Angeles, ahem?

    Wishing on airplanes …wish I could.

  10. Avatar of Jennine Jacob

    omg thank you for posting this. i have to say i worked really hard on getting the costs down as much as possible to make it affordable for bloggers, believe me it’s going to be worth the money.
    :)

  11. meowsk says:

    Oh dear lord this makes me want to go SO badly! At least I can livestream it from the comfort of my home office?

  12. Natalie says:

    So so wish I could attend! I’ll definitely be checking out any Evolving Influence vids/live streams if they’re available afterward!

  13. Sounds like an amazing event! Thanks!

  14. Eeeeeeeeee! You are making me more excited for this than I already am!

  15. Tarah Zdunic says:

    This looks so amazing! I wish I could go :( Is there going to be video streaming this year? That would be great for all of us that can’t afford the plane ticket!

  16. Ali says:

    god I wish I could go to this… $60 is SO CHEAP! argh have fun everyone

  17. excellent news – sat next to Tavi’s mom last time – she was lovely! looking forward to the next one….

  18. enc says:

    Ugh, I regret making my travel plans before I knew this was happening all day long!

    Oh well, I’ll be there in spirit!

    Good luck and best wishes for a smashingly brilliant day!

  19. Jen says:

    I so wish I could attend! Everything sounds so interesting/fun and plus so many of my favorite bloggers are speaking! Will there be videos afterwards at all? I would love that so so much!

  20. awe, sad I’m gonna miss it live …but I’ll be there in spirit watching via live stream.

  21. Wheeee! Can’t wait since I missed the last one because of LFW. The trick will be getting the Punk Glam Princess up early so we don’t miss anything. Not an easy task I assure you, as she is a bat just like her mum! Is the hotel offering any discounts to conference attendees?
    XXX
    Suzanne

  22. Caroline says:

    Super excited for this! I thought the $60 was a very reasonable cost, so thanks to the sponsors for making that possible!

  23. Sheena says:

    I wish I could attend this year! I’m looking forward to the livestream! :)

  24. This was so fun to read! I wish I could go. It’d be the best $60 I’ve spent in awhile.

  25. Tamia says:

    First of all, Wendy is Love. Second, I’m convinced. I’m going!

  26. Catherine says:

    I wish I could go! But it’s on a Thursday and I have class that day, and I’ll be going up during the weekend so it wouldn’t make sense to go twice :(

  27. kiley says:

    changing my flight today to make it in 2 days earlier so i won’t miss a hot second of this…beyond giddy!

  28. Joy D. says:

    I am happy to be attending again this season. It is worth the cost.

  29. I’m in there like swim wear!!!

  30. Shame that we can’t attend this, it’s always great to meet up with other Fashion Bloggers! Look forward to the post with all the details though!

  31. lily says:

    Welcome to visit our online store for luxury handbags.There is a wide selection of designs and styles, including Louis Vuitton, Gucci, Chloe, Prada / Miu Miu, and others. The bags are discounted which is good and affordable. Our customers will benefit from free shipping.

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