This post is by Songy Knox of Style Discovery
How cheesy is this post title? I kid you not, this is exactly what happened. What I’m about to tell you may or may not be helpful for novice bloggers.
Two years ago I started blogging without much aim. I was bored with my job and I had to do something to keep myself entertained. As you can imagine I started out just like as anyone else. I visited other blogs and formed relationships with bloggers all around the world. My claim to fame could be that Susie Bubble visited my blog a few times to leave witty comments and I got to talk to (exchanged emails) with Jane Aldridge from Sea of Shoes. Well, that’s that.
As I continued to research what others were doing in the Fashion Blogging world, I strived to have my own niche. I’m not an inventive, crazily creative Susie Bubble. I’m not a pretty-faced young spunky Jane. I’m not an edgy and daring Kingdom of Style. I’m a normal 30 something year old woman who likes shopping and wearing nice things. What is my niche? I wasn’t sure but I managed to get invited to several local fashion events – Perth Fashion Festival and local colleges’ graduate fashion events. During that period I got to know a professional runway photographer (Stefan Gosatti) and I started taking decent photos from fashion parades. One of my photos even got featured on a full page cover of a local paper’s fashion section.
I did have a little hiatus – mini crisis – early this year. I got exhausted and couldn’t continue. As you’d agree, keeping up with a daily post of something fresh requires an enormous amount of work. As part of my regular career change I also took up a very high paying and stressful job last year and it had taken a toll. I had to make a decision. Is blogging just a simple hobby or something more?
Two years on, my blog has more information on local fashion events and designers than any other online media in Western Australia. I managed to get a job in the digital media industry earlier this year because of (thanks to) my blog. Now I’m back with more energy than ever.
Now I’m care free. I say what I want to say. I’m direct and I’m public – you search my name and the blog address you’ll see that I’m all over the Internet. There’s no where to hide being a blogger. I even deliver regular breakfast talks to my company’s prospective clients on Social Media Networking.
As part of Style Discovery, I got to know so many local designers, fashion models and creative people. That’s totally different from what my network was like two years ago (IT and project management). However, the most important thing is that I found myself, my true voice that’s been buried under conventional and critical voices.
As you’d agree by now, my blog did change my life. It helped me to find my passion. It also helped me to accept myself. Don’t get me wrong. I’m not famous or making lots money monetising my blog. (I made a conscientious decision not to). What I have is my authentic self and relationships with interesting people in the fashion industry. You never know where this may take me. In another two years, I might be running an international fashion house! Ha.