It’s the last week of the year! While I’m on a mini-siesta from my own blog, I’m using this time to think about the upcoming year. What do I want to achieve? What’s my goal as a blogger? Where do I need to make changes?
Last year I wrote about Setting Blog Resolutions for the New Year and reading back on it I’m think, WHOA! What great tips! Then I panicked and thought, “What do I have to say about the new year and blogging NOW?!”
The new year is a great time to look back on your previous time blogging. What did you find yourself doing too much of? What was there not enough of? What did you not make a priority that you should have? In general I love the New Year as a chance to change things, even though I’m just as gung-ho about making changes year round if that’s more your cup of tea. So here are 10 blogging resolutions for the upcoming year– ones pulled from my own pocket!
10 Blogging Resolutions for the New Year:
1. Let go of extraneous resources. Don’t feel obligated to jump on to every new social media site. Know where your traffic is coming from. Know which sites you feel comfortable in, can use regularly, and excite you. Put your energy and focus in to building that up in the most genuine way possible.
2. Build authentic relationships. Blogging is a solo sport, so it’s very easy to feel isolated and disconnected from people. Building up authentic relationships—with other bloggers, PR companies, and readers is very difficult, but incredibly rewarding.
3. Build (or edit) your media kit! This resolution may not be for you if you’ve made a conscious decision not to monetize your site, but if you have, make sure that you’re keeping your media kit up to date. I peeked at mine recently and realized it was SO out of date!
4. Know your analytics—but let go of obsessing over them. It seems like many bloggers are obsessed with their analytics—how many followers we have, what our subscribers are, what our pageviews are. I won’t lie: these things are important. Checking them every day won’t increase them; creating great content will, followed by interacting with people.
5. Make your goals tangible. Want more followers? Give yourself a goal. 25 in 3 months. 100 by the end of the year. By setting numbers, you won’t lose sight of your efforts. It’s easy to say, “I want my blog to grow!” and feel let down by slow growth. Small, incremental growth and goals will help you feel enthused by how you’re doing and more successful.
6. Master your fears. Afraid of self-portraits? Or SEO, graphic design, or WordPress? Conquer that fear, find some great tutorials, workbooks, and practice, practice, practice! Bloggers have to be mini-experts on everything, so get a hop to on learning!
7. Master the boring stuff. You may hate coding your site, but knowing how to control its appearance is so important. You may not care about SEO, but if you want people to find that great post on 20 Classic Dresses Under $50, it’ll help. Learning about how to set up your blog as an LLC and claim income on your taxes? MY GOD that sounds boring, but it could certainly save you some trouble in the long-run!
8. Buy your own domain. It’s simple, but has a strong impact. It’s a small $10/year investment that will add to your professionalism and make it easier for people to remember your URL (I ALWAYS forget to add the .blogspot.com/ .typepad.com/.wordpress.com to sites when typing them in!) .
9. Pitch YOURSELF to someone you want to work with. It’s easy to sit back and wait for people to write you. But have you pitched yourself to that blogger, brand, or company you’re dying to work with? Shoot them an email—say who you are, how you want to work together, and why you think you’d be a good fit. You’d be surprised at the outcome!
10. Take MORE time off. Blogger burnout is a super real thing, and it’s easy to fill every free moment of our lives with blogging. I think that one thing we all need to do is give ourselves more slack. Enjoy life. Enjoy cocktails with friends (and DON’T break out your camera). Go on vacation and forget about your site for a day or two.
Do you look on the New Year as a time to reevaluate your site, make change, and find new focus and vision for your site? What are your blogging goals and resolutions for the upcoming year?
Image by Smadness.