Come & sit down, my dear, and I’ll tell you your fortune….
Yes, yes… I see much wealth, many photos taken, and much fame…
All right. So my career as a fortune teller is a short-lived as my ones as princess ballerina of the unicorn ranch and Clarice Starling. BUT! That doesn’t mean I’m not capable of making some fashion blogging predictions for 2012.
The rise of unique voices. In the past year, I think many bloggers were staggered to see how quickly The Man Repeller gained popularity. But she also showed bloggers two things: regular, great content and a unique perspective. We read about those two tips on blogging sites ALL THE TIME, but seeing it put in to practice– and the success that can rise from it, makes the experience all the more valuable & educational.
The rise of the blogger agent. Blogger agents like Digital Brand Architects and collectives like Style Coalition keep getting bigger and bridging the divide between fashion companies and bloggers. I’m predicting we will see more of these agencies and collectives in the upcoming year, and more bloggers in fashion campaigns.
The thinning of the herd. Blogging, in general, has exploded since I began and it’s obvious that it’s becoming oversaturated. While I think we’re going to continue to see great numbers of fashion blogs created every day, I think this will be the year we begin some many abandoned. Blogging is hard, time consuming, and the payoff isn’t what the media promotes it to be.
But let’s not just hear my own predictions– let’s hear what other bloggers predict for 2012!
Kristina, Pretty Shiny Sparkly
I believe photo-sharing apps like Instagram will become even more popular in 2012. I also think that people will look toward optimizing their under-utilized social media outlets–avid tweeters will become more conscious of their Facebook pages, bloggers will turn to YouTube to expand their reach, etc. I also think we’re going to be seeing a lot of blogger weddings- there are quite a few of us getting married this year, so wedding-related posts will be ubiquitous.
Marie Denee, The Curvy Fashionista
I think that Blogging will receive an official definition among the legal lines. With the recent lawsuit the blogger lost late last year and SOPA threats, I think blogging in general will receive an even more detailed definition of just what it is–freedom of speech and journalism practices included.
Going Mobile- I think that you will find more and more bloggers stepping up their platforms to the mobile blogging level. Apps, formats, and ways that we engage will be heightened with the evolution of mobile capabilities.
Taylor Davies, IFB and Shut Up, I Love That Shirt On You
I think that social media is going to become more important than ever for bloggers. As more of, ehem, the rest of the world, (ie people without blogs or careers in online media) join Twitter, start Facebook fan pages and get Instagram accounts, it’s becoming a more and more useful tool to share your fashion blog with the world. I’ve seen already that photo-sharing social media is becoming particulary huge. Apps and sites like Instagram, Pinterest and Pose are fun and easy ways to share your style, your taste and your daily looks without having to create a full blog post each time. Personally, I just got an iphone about two months ago, and I’ve already posted 258 photos on Instagram. That’s ridiculous, but it’s so fun to share little bits and pieces of life that way!
I think that 2012 is going to be a year of continued growth and change in the fashion blogosphere. Who we label as “fashion bloggers” will change. It’s a diverse group that doesn’t just include teenagers and women who post OOTD shots. Our interests and blogs are as diverse as our ages and sexes! The New York Times just recently ran a piece on the newest breed of fashion bloggers – men! Technologically, we’ll rely more heavily on sites like StumbleUpon and Pinterest to drive traffic. Mobile/iPad/tablet blogging will continue to thrive and we’ll connect with readers AWAY from our blogs with social media and apps like instagram and pose. And that is just the beginning!
I know we’re not the only fortune tellers and soothsayers in the IFB community – what are your blogging predictions for 2012?
Image by Trey Ratcliff.