The IFB Conference
February 8th, 2012 at Milk Studios, 450 W 15th Street, NYC
Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come party with us afterwards!
There’s a Stylish Soiree at the Tribeca Grand from 9pm-12pm
$60 for IFB members (if you’re an independent fashion blogger, join us here), $300 for non-members.
This season’s panels and speakers:
9 a.m. – What Are Bloggers Worth?
Brought to you by: Lifebooker
A hot topic every year, the relationship between bloggers and brands seems to be constantly changing and re-defining itself. Bloggers have established themselves as sales-drivers and viable marketing channels. It’s more important than ever to understand your value and be smart when working with retailers, brands and advertising networks. This panel will dive head-first into the nitty-gritty of negotiating, establishing mutually beneficial relationships and making yourself attractive to brands.
Moderator: Jinna Boo – Grease & Glamour
- Susan Cernek – Glamour
- Jessie Thorpe – Denimology
- Carmina – La Carmina
- Jenni Radosevich – I Spy DIY
- Kat Griffin – Corporette
- Lauren Tesar – Lifebooker
11 a.m. – Media Goes Mobile
Brought to You By Style Musee
Now more than ever your blog is only a fraction of your online personality. Through social media channels and instant photo-sharing apps, it’s becoming faster, easier and more important to share your thoughts and styles on the go. This panel will explore the reach and power of social media and how bloggers can better engage with their community.
Moderator: Jess Estrada – Fresh Jess
- Aliza Licht – DKNY PR Girl and @DKNY
- Bryan Boy – BryanBoy.com
- Tom & Lorenzo – Tom & Lorenzo
- Macala Wright – Fashionablymarketing.me
- Karen Moon – Style Musee
1:30 p.m. – Your Blog: Your Dream or Just the Beginning?
Brought to you by: Fashion Traffic
A blog can be so much more than your personal style diary. For those who want it, a blog can become a full-time job or a resume and calling card for all your talents. Panelists will share from personal experience how their blogs have changed their lives, become their careers and helped them achieve their professional goals.
Moderator: Jessie Artigue – Style & Pepper
- Emily Schuman – Cupcakes & Cashmere
- Lawrence Scholssman – Sartorially Inclined
- Joshua Kissi and Travis Gumbs – Street Etiquette
- Sara Zucker – Farpitzs
- Leah Chernikoff – Fashionista
- Hilla Ohayon – Fashion Traffic
3:30 pm – Making Your Blog Irresistible
Brought to you by: Bauble Bar
What makes super-star blogs so enticing? Why do we keep coming back post after post? This panel will discuss the importance of quality content, building a loyal audience and what it takes to create a truly unique and successful blog in today’s highly-saturated market.
Moderator: Ann Colville Somma – Holier Than Now
- Erica Domesek – P.S. – I Made This…
- Wendy Nguyen – Wendy’s Lookbook
- Connie Wang – Refinery 29
- Andy Torres – Style Scrapbook
- Nicolette Mason – Nicolette Mason
- Grace Atwood – Bauble Bar