I can't remember exactly when I started reading Honestly… WTF, but I know that my daily online reading hasn't been the same since. The blog, which focuses on a variety of lifestyle topics from fashion to art to travel and DIY projects, is visually gorgeous and guarenteed to introduce you to something cool and new. I've had the pleasure of hanging out with Erica and Lauren, the women who run Honestly… WTF over New York Fashion Week, and they're just as lovely and inspiring in person. Below, I picked Erica's brain about the blog, social media and how it's affected her and Erica's careers.
Tell us a little about Honestly… WTF?
Lauren and I have been close friends for several years and both worked in the fashion industry – she as a stylist and I as an accessories designer. A couple of years ago, I was inspired to start my own DIY blog and had encouraged Lauren to write her own fashion blog. With our busy day jobs at the time, we felt it made perfect sense to join forces and combine the two ideas. It was also a great way for us to keep in touch as it served as a conversation piece between two long distance friends who shared a serious passion for style. So the blog started in May of 2010 and today, it's developed into a really well rounded site – focusing on unique content surrounding fashion, DIY, art, travel, beauty and home.