Tell us a little about Lacee Swan?
Lacee Swan is a combination of my brand and namesake blog. I originally started my blog to get my art out there after I left the full-time fashion design world. Since I was already passionate about fashion it became natural to write about Fashion as well. My blog has sort of become a template for building myself as a brand. I try to keep it as a running journal or keyhole to my lifestyle as an artist. It’s obvious at a glance I tend to lean on the girlish/bright side of things. Oh, I post cute cocktail recipes too – not sure how that fits into fashion, but I guess there is an art to mixology so it checks one of the two boxes. That rationale works, right?
How do you monetize Lacee Swan, if at all?
I monetize a little bit with advertising. But mostly my blog has become a platform for promoting my art and collaborating with other brands and artists. Blogging has also lead me to naturally consult for brands regarding how to use social media (something I didn’t imagine doing, but just fell upon me).
What role does social media play in your blogging life?
One of the most important things as an artist and a fashion Blogger is to be networking and putting yourself out there. What I love about social media is you can meet someone once and grow a relationship through Twitter or Facebook or Instagram (my fave for sure), and then six months later when you meet again and it’s not so awkward. It’s a way to not so much break the ice, but to melt it over time!
Any exciting projects in the works that you can tell us about?
The Lacee Swan brand is art + fashion + blogging and digital strategy, and I’m doing a lot on all fronts! I just wrapped up an art exhibit at the Cutie Room in the Lower East Side in Manhattan. I am working on putting together another show and have some upcoming collaborations under my sleeve. And if you are at Coachella I’ll have some of my tees at the NMRKT pop-up shop.
How has blogging affected your career?
Blogging has helped me to take two things I love most, fashion and art, and merge them together. I’ve never been one to stick to one thing – I am a “jack of all trades” kind of gal. And blogging allows me to combine my loves together in a way that makes sense. As an entrepreneur starting my own brand, you wear all kinds of hats and blogging has forced me to work with tools that end up being useful across the board. I couldn’t be more grateful for the path my career has taken!
What is the most important advice you could give to aspiring bloggers?
From my experience sitting in the design room, I’ve seen how quickly fashion trends fade out. Blogs have allowed personal style to become a stronger voice which is great. With magazines in the 80s and 90s and even more so before that, they covered whatever was in at the time. Now as a blogger, you’re covering what’s in but you can also fuse your personal style. Instead of exclusively focusing on what others are doing or wearing, you can listen to your heart with reckless abandon. The bloggers who do that are the ones I admire most, and I feel like I get to know them more than ones who just report. Your blog can be an escape for someone to another world if you give it that touch of personal style!