I’m going to go out on a limb here and guess that most of our dedicated fashion bloggers out there in the community are running their sites through a platform other than Tumblr. You’re probably on Blogger, or WordPress. These platforms give you a lot of flexibility in posting, formatting, content creation and monetization, not to mention you can track your analytics and traffic through Google Analytics. Many of these benefits are not yet available on Tumblr, which has been deemed a “microblogging” platform, but the site is growing fast, especially in the realm of fashion.
Just how much is it growing? Mashable reports that according to Google’s data, searches for the word “Tumblr” will surpass searches for “blog” by the end of 2012. FYI, that’s only about 9 months away. Does that mean that eventually we will all abandon our traditional platform blogs for Tumblr? Or does it mean that it may just become a terminology transition, much like “Kleenex” did with “tissue.” (Mashable thought of that, not me.) The above illustration comes from Randall Monroe’s web comic site, xkcd, and gives a humorous and easy visual of the probable search popularity by October of 2012.