Earlier this week we breached the topic of whether blogging has lost its community. While the sense of community may need a shot in the arm, there’s been a spike in destination communities, or networks of blogs brought together under an umbrella site that benefits bloggers and advertisers alike.
Can any blogger join a network? Which networks are invite-only, and which can you apply to? How many members do they have? How can bloggers benefit? Can you make money by joining a network? Below you’ll find the scoop on some of the top female and fashion and beauty-based blogger networks. Keep in mind that these networks are different than affiliate networks (which you can read all about, here.)
BlogHer
- Size: 3,000 contributing female bloggers in an array of topics
- Notable members in fashion & beauty: The Citizen Rosebud; Veronika’s Blushing
- Advertising option: Yes.
- Perks: Syndicated content that reaches 37 million women per month; payment through revenue share
- You can learn what kind of bloggers BlogHer is looking for here, and apply here.
Glam Media
- Size: 4,000 publishers
- Noteable members in fashion & beauty: Song of Style, The Frugalista Diaries, So Much To Smile About
- Advertising option: Yes.
- Perks: Syndication of content on glam.com in features such as Looks We Love, and revenue from affiliate links as well as advertising
- You can apply here.
Lucky Style Collective
- Size: 107 bloggers
- Notable members: Nicolette Mason, Atlantic-Pacific, Brooklyn Blonde, From Me To You, Cheetah Is The New Black
- Advertising option: Yes.
- Perks: Revenue sharing through advertising, syndicated content on Lucky.com and potential features in the print magazine, potential for paid opportunities with brands
- Inside scoop: “Lucky has a page in the magazine where they feature different bloggers from the network every month. It’s pretty cool because essentially, the featured bloggers get to actually write for the magazine. They also frequently feature members from the network on their site. One of my DIYs was featured on their website recently, which sent me a ton of traffic that day” – Grace, Stripes & Sequins
- Success Story: Lauren Friedman of My Closet in Sketches sent Brandon Holley, Editor in chief, a thank you note regarding the Lucky Style Collective in her traditional illustrating style that Brandon loved so much she hired Lauren as an illustrator for the magazine. – (as told by John Jannuzzi)
- You can apply here.
Glamour’s Young & Posh Network
- Size: 23 bloggers
- Notable members: Cupcakes & Cashmere, The Glamourai, Sea of Shoes, and Style Bubble
- Advertising option: No
- Perks: Syndicated content on Glamour.com (brings in more traffic), potential to submit paid content
- Inside scoop: “I have the option to pitch and write exclusive paid content for Glamour. It’s also great that they syndicate my content which opens up my blog to a lot of potential new readers.” – Gabi, GabiFresh
- You can’t apply to join, but you can submit a look or find to their Slaves To Fashion tips here.
The StyleList Network
- Size: 39 bloggers
- Notable members: Advanced Style, Trop Rouge, Saucy Glossie and What I Wore
- Advertising option: Yes.
- Perks: Lots of contribution opportunities, syndicated content on StyleList.com as well as Huffington Post style, event invites and revenue share through advertising.
- Inside scoop: My personal blog is part of the Stylelist Network, and I have seen massive traffic spikes and sustained growth from syndicated posts through the Huffington Post and StyleList.com. I also get revenue through advertising in my sidebar.” – Taylor, Shut up, I love that shirt on you
- To apply to join the network, you can send an email to stylelistnetwork[at]huffingtonpost[dot]com
TeenVogue’s Fashion Click
- Size: Over 100 bloggers from around the globe
- Notable bloggers: Sincerely, Jules, Where Did You Get That, 5 Inch And Up, Late Afternoon
- Advertising option: No.
- Perks: Images are posted on teenvogue.com with links to your original post, also sometimes featured on the Teen Vogue Tumblr.
- You can apply here.
Smaller, Exclusive Networks:
This portal brings together some of the biggest style blogs out there (BryanBoy and Fashion Toast) with fashion editor blogs (Mr. Blasberg and Anna Dello Russo) and more, to form a super-site that was just recently purchased by Fairchild Fashion Media.
We reported on FELLT, a new Australian blogger network a few weeks ago that brings together powerhouse personal style blogs like Gary Pepper Vintage, Zanita and Tuula.
Bazaar Australia Style Network
Also based in Australia, this blogger network publishes posts from the popular style blogs Down Under like Harper & Harley, a pair & a spare, 4th and bleeker, and ANNIIIEEMAL.
Are you part of a blogger network (besides IFB, of course)? Why or why not? Share your experiences and opinions in the comments!
We are a part of BlogHer and hopefully will be a part of more in the future. Right now, we are focusing on growing our blog and aspire to be featured in the pages of a magazine one day.