This week’s Professional Blogger Spotlight is on SoCal style blogger Aimee Song of Song of Style. Her blog has quickly become a go-to for anyone looking for sunny, beach-y, warm-weather style with a sophisticated twist and plenty of fierce, sky-high heels. We caught up with Aimee last week somewhere around 30,000 feet – while en route from California to New York City. She shared some insights about her blogging experience, her love for Instagram and great advice for aspiring bloggers.
Can you tell us a little about Song of Style and how you got started blogging?
I originally intended to start an interior design blog but posting an outfit picture was much easier and fun than I expected so I changed Song of Style into a personal style blog. I still occasionally post interior design related posts, though.
How did you first start working with brands? Has your approach changed as your blog has grown?
As my blog grew, brands started approaching me. In the beginning I wanted to jump and take every opportunity I got but I am much more selective now.
What role does social media play in your blogging life? What platforms do you like and use most?
I absolutely love Instagram. The only reason I got an iPhone was just so that I could have Instagram and ever since I started using it, I’ve been obsessed. Since I have a full time job and I travel a lot, it’s hard to have my outfit photos taken all the time and update the blog so Instagram is a great way to share what I’m wearing and what I’m doing via pictures with my followers and friends.
Any exciting projects coming up soon that you can tell us about?
I’ll be going to Italy next week for Luis via Roma! [Currently, Aimee is wrapping up a flea market tour around the United States with Macy's and BarIII]
Where do you see style blogging headed in the next few years?
A lot of fashion bloggers have collaborated with brands designing certain pieces and even creating lines. I hope that happens for more bloggers as I love blogger and designer collaborations. Also, I think we’ll be seeing more and more bloggers on TV!
How has blogging affected your career?
Through blogging, I’ve met so many influential and amazing people that I would have never thought to have met, but because of that, I now get to design some of their spaces!
What is the best advice you would give to aspiring / up-and-coming bloggers?
Be consistent, be original, be yourself and take clear pictures! There is a market for everyone and not everyone can be the next-so-and-so. There are so many bloggers now-a-days and the only way to stand out is to be you because you are unique! Also, for personal style bloggers, taking clear photos is a must! Even if it’s with an iPhone or point and shoot camera, people prefer clear photos than blurry and dark ones.
Great interview and love the tips!