At first glance, the hospitality business and the fashion blogging business may not seem like they have a lot in common. But after thinking more in depth about some of the topics I brought up in this article in regards to the fantasy element of blogs, I’ve realized that type of thought put into building a restaurant or hotel can be applied to fashion blogs, too.
The Details of the “Feel”
From the herbs found in the food to the tiles on the bathroom floor, well achieved hoteliers know that the details can make the utmost difference in creating a comfortable world for their customers. The same can be true to bloggers — from the color of your font to your photos, the details that you chose to have on your blog can make or break how people feel when they see it. Quality content is of utmost importance, but if your homepage feels outdated and incohesive, they will most likely be clicking out before even taking the time to explore what you have to offer. The same is true about a restaurant — if you walked in and the chairs were on top of the tables, you would find it to be an uncomfortable space and leave!
Escaping Reality
The reason we visit hotels and restaurants is to escape from reality for a moment in time. The same can be said for fashion blogs — the general audience reading blogs is doing so to have a mental escape into a different lifestyle than the one they are living. And how do hotels facilitate this escape? By not letting their customer base think too hard about the atmosphere they are in. This also upholds in fashion blogs; if you’re hyperlinks are easy to find, as is your previous content, “about me” section, and any other features you may have, it will alleviate any frustration your reader may have. See yourself as a service to your readers — your content should be easily navigable.
Keep Them Coming Back
What do people in the hospitality business do to keep customers coming back? Well, a lot of things. But one thing in particular is that they find something that sets them apart from other businesses, whether is be their chocolate cake or amazing views, and highlight it. You can do the same with your blogging business — highlight your niche as a reason why readers should stay loyal to what you have to say.
[Image credit: Shutterstock]
IFBCON September 4 & 5th, 2012, this year’s ultimate fashion blogging conference!
This was such a great article! Agree!