This is another addition in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.
I know it’s Saturday and all you want to do is cozy up to a few September issues, but now is the ultimate time get to know your blog’s statistics. I know, it sounds intimidating and scary. I mean, numbers?! On the weekend?! Yikes. But I seriously encourage you to grab your coffee, sit down with your computer and open your Google Analytics account. Why? Because your blog’s true potential lies in those stats. Those numbers are the lifeline of your blog and when you start to analyze them more clearly, blogging magic happens.
You ready? Ok, let’s get going.
There are three main areas in your Google Analytics dashboard that are worth paying attention to in order know your audience:
1. Audiences: Breaks down your visitors and demographics and their overall behavior.
Within your Audiences tab, you can see where your audience is located, which allows you to tailor your content. Have a loyal UK following? Do your research into trends that are happening in the UK fashion scene or highlight UK influencers. Getting big in Asia? Analyze the Asian market and get to know their culture more. Have mainly 18-35 female readers? Study that group of readers.
2. Traffic Sources: Determines your traffic sources through Google Organic, Referral sites, Direct hits, Twitter, Facebook, Pinterest and more.
In traffic sources, you can see which social network is worth investing more time and what kind of click-through you are getting. For instance, if you have a heavy amount of traffic coming from Twitter and they are staying on your site for over 2 minutes, you should invest more time into developing better Twitter content. Or, if 5% of your blog’s traffic comes from Pinterest, you make your Pins count and don’t spend your entire afternoon pinning.
3. Content: Shows which posts and pages are garnering attention in the Internet and gives you a glimpse as to what your audience likes.
Your Content tab tells you which content is resonating with your audience. You may love a post but what about your readers? That isn’t to say that if your readers don’t love something, you shouldn’t write it. But it’s good to know what is working with your audience and what they love, so you can include more of it in your content.
So what can all of this statistical and marketing information tell you about your readers?
- It tells you where your audience is.
- It defines who your audience is.
- It shows you what kind of content is working with your audience
- It highlights where your audience is spending their time
All of this information is crucial to a blog’s growth. It helps you show who your reader is now and indicates where you can grow.
To get your tickets, head to the Eventbrite page and buy either:
Regular One-Day Pass: $125
Regular Two-Day Pass: $185
Corporate/Non-IFB Member Tickets: $600