IFB Con Live Coverage: Day 2!
By: Chelsea Burcz

IFB Con 2012
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Welcome to Day 2 of IFB Con! For those of you who couldn’t make it, we’re here to give you live updates on all the happenings here, along with quotes from our awesome speakers.

9:00am: Welcome by Founder Jennine Jacob

9:30am: Panel: The New Entrepreneur brought to you by Rakuten Linkshare

“Be open to opportunities, be open to evolving and pay attention to what people are looking for.” – Mister Newton

“Don’t worry about what everyone else is doing. Do whatever you want to do. Set your own pace.” – Kendi Everday

“On days you aren’t supremely inspired, hit the ground with research and analyzing trends. Stay productive.” – Style Mom

“Just remember how lucky you are to do what you want to do all day.” – Mister Newton

9:30am: Break Out Session: Video Blogging 101 by Hello Style 

“When you blog it’s still photography of yourself and it doesn’t show too much personality… but blogging is about personality, and video is a great way to show your personality to your readers.”- Karen, Where Did You Get That

“I feel like videos are more relatable.” – Jessica Harlow, YouTube blogger

“Video is a great way to show off your style and personality.” – Lindsey Calla, Saucy Glossie

11:00am: Panel: Journalism vs. Blogging

“Follow your gut. There is nothing more important than that.” -Kim France

“There is room for everyone online, room for every voice” -Purse Blog

Take your time and let your idea take time to develop. You’ll get the right feedback” -Style Like U

11:00am Break Out Session: How to Get a Job in Social Media Brought to you by Chromatic Gallerie

“When mapping out a career path, its important to know how much you’ll get paid.” - Chromatic Gallerie

“Using LinkdIn is a great source! Someone will always know someone who knows someone.” – Chromatic Gallerie

“A lot of jobs in social media start out as freelance and help people to build an audience through content.” – Chromatic Gallerie

“Bloggers are self starters, you can learn anything online!” – Chromatic Gallerie

12:00pm Mastering Pinterest: Q/A Session with Pinterest and Kate Arends

“Write thoughtful Pinterest descriptions” – Pinterest

We are “working on ways to differentiate spam and affiliate links right now” – Pinterest

12:30 pm: Break Out Session: How To Shop Your Closet by Style For Hire 

“1/3 of your budget should be spent on summer clothes. 2/3 should be spent on winter and autumn wear.” – Style For Hire

1:30 pm: Keynote: Iman interviewed by Peter Davis

“Make yourself irreplaceable and indispensable.” – Iman

“Don’t wait for someone to put you in a box and tell you to be this or this… Be who you are, be whatever you want.” – Iman

“We need authenticity, because at the end of the day the people who stay on top are authentic.” – Iman


3:30 pm: Panel: Bringing Bravery Back to Blogging

“I use social media to let my readers know my personality… I keep personal stuff on social media” – Gabi Fresh

“You can criticize a brand but you shouldn’t talk sh*t” – Charlotte Cowles, The Cut

[For yesterday’s coverage, check out our previous updates!]


  1. Profile photo of Sheryl Blasnik

    Will there be a video of all the panels offered to the paid attendees? Would love a recap.


    Sheryl Blasnik
    Fashion Development Group

  2. Profile photo of DeltaCIA
    DeltaCIA says:

    I had so much fun!!! Glad I was able to attend the conference

  3. Profile photo of Miss City Chic

    wish i could have gone! looks like everyone is learning a lot and having a great time!!!!


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