When the power of technology and the fantasy of fashion combine, the end result can be unreal.
Furthermore, as the fashion industry continues to explore new digital mediums, innovation in the industry will follow suit. From DVF’s Google Glass to HTC’s designer phones, see how the fashion industry tapped into their techy side this season at New York Fashion week.
Diane von Furstenberg and the Google Glass
DVF surprised her fashion show attendees when her models donned “Glass” glasses, made by Google, as they strutted their stuff down the runway. Google co-founder Sergey Brin, designer Diane von Furstenberg and (former!) creative director of Diane von Furstenberg, Yvan Mispelaere, held hands as they did a lap together at the end of the show, greeting her fans, family and friends (of which included Sarah Jessica Parker and von Furstenberg’s husband, Barry Diller).
The specs matched the color palette of the collection and had cameras installed in them, which were filming the action for a documentary. The Glass also functions as a screen, and is embedded with a camera, monitor and microphone. It can also play videos, send text messages and even video chat.
Oscar de la Renta’s backstage live stream
More than just showing off the looks on the runway, Oscar de la Renta took the cameras backstage pre-show to give an insider look to his those who couldn’t make it behind the scenes.
The Art of Packing
Packing is really an art, isn’t it? And packing before heading to Fashion Week could be considered a feat in itself.
But Louis Vuitton is here to help! With their latest online luggage campaign, you click your way through the folding and packing process with a visual of each step, making your packing woes a bit easier and a lot more fun.
Leandra Medine of the Man Repeller hosts Marc Jacobs’s live stream
Marc Jacobs looked to connect with their consumers in a new way this season, tapping into the Man Repeller to host their live stream for their most recent show.
“Leandra’s blog has astounding reach and commands a huge following of loyal readers,” said Daniel Plenge, director of digital forMarc Jacobs Intl., New York, to Luxury Daily. “More importantly, she is a New Yorker with a quirky, effervescent style that fits well with the Marc Jacobs brand…We are huge fans of Leandra and her blog because she is very unique and she is a fascinating young woman who has so much to say about the fashion world today.”
The pre-show show aired this past Monday, and fans of the brand and the blogger took to social media to talk about it.
Faces of NYFW.com
Get a full face of New York Fashion Week through all outlets of social media shared on Twitter, Tumblr, and Instagram via a live feed platform from photos uploaded with the #FONYFW hashtag. Ben Trovato, the brains behind the operation, has been a noted fashion blogger on the scene — and this isn’t the first time he’s done the live feed, apparently last year it had so many visitors that it shut the website down!
HTC teams up with Milk Studios and Designers for Fashion Week
HTC brought their fashion game this season with their collaboration with fashion design team Cushnie et Ochs to create a limited edition phone that was inspired by the palette of their Spring 2013 collection. HTC also was one of the main sponsors of Milk Studios MADE Fashion Week, providing HTC charging stations in the backstage and VIP lounge areas.
Prabal Gurung taps into bloggers
Prabal Gurung posted photos of bloggers Krystal Bick from This Time Tomorrow, Heather Clark of Heather in a Candy Shop, and Alicia Lund of Cheetah is the New Black wearing looks from the designer’s new collection on the Prabal Gurung Facebook page, as well as live stream of the catwalk. Fans could “like” and comment on the photos, and the most-popular blogger chose one fan to win a brand T-shirt.