As fashion and personal style bloggers, we are part of a very unique (and we like to think very special) movement in the evolution of fashion media. We wear many hats, have an extremely varied array of marketable skills and talents, and at any time may qualify as one or all of the following:
- On-air personality
- Brand ambassador
As a whole, we represent and incredible shift in the way the fashion world (and beyond) thinks about marketing, publishing and how the two work together. A look at the front row (or standing room area, or sidewalk outside the venue…) of any of last week's NYFW shows illustrates the perceived importance and value of bloggers to brands as a way to amplify the buzz around their shows and potentially garner coverage.
Within the fashion media world, some successful, popular style bloggers have practically become household names. Bloggers at all levels are getting the opportunity to work with brands, host events, style lookbooks and more. There seems to be no limit to the different ways bloggers can leverage their personalities and their skills into lucrative or exposure-driven projects.
As that exposure broadens, as a blogger's influence grows, their value to brands increases, as does the blogger's compensation potential. At some point, can a blogger's notoriety as a spokesperson, model, stylist, etc., eclipse the site that started it all?
The landscape of style blogging is changing rapidly, and there's really no right or wrong way to treat your blog (and the exposure it brings you). Perhaps it's your stepping stone to a career as an on-air personality or a celebrity stylist. Maybe it's a supplement to your resume in hopes of becoming an editor at Teen Vogue. Maybe it's how you'll pay off your student loans. It could be all of those things at once.
We're each creating an identity for ourselves, and there's really no concrete definition of what a blogger is, and what a blogger is not. That's why we want to know what you think.
We want to know if you think a blogger's primary role more akin to a celebrity or a publisher. Or is it something else? Cast your vote below and add your thoughts in the comments!