Last night, the star of the Presidential Debate wasn’t the two candidates on stage but instead Twitter where more people were online and chatting away about the debate than ever before with 10.3 million tweets generated in the debate’s short amount of time. However, my eye was on a few brands and bloggers who decided to dip their toes into the political pool. Whether it was KitchenAid having a major Twitter Fail moment or bloggers talking about the candidates, it seemed that a very small amount of bloggers remained vocal during the debate.
We talk a lot on IFB about staying on brand, using your blog and social media to amplify what your voice. But at what point do you share your personal views on platforms that are both personal and professional? Elizabeth Holmes from the Wall Street Journal posed a question I feel needs to be repeated: “How is this on brand?”
It’s so easy to churn our tweets and Instagrams that you like but sometimes, what you like has no place on the Internets. Why? Because your blog isn’t just about you, it’s about the brand you are trying to share.
If your brand is you, then by all means Tweet away (although I suggest not going the route of KitchenAid and avoiding unclassy tweets that ended up costing that individual a job). If your brand is DIY or styling or photography, potential clients and/or partners might object to your more colorful tweets. It’s not about censorship, it’s about business professionalism.
That being said, I wanted to pose a question to the community about this topic: Do you feel that tweeting about politics is on-brand for your blog?