The headline is the first impression you make on a reader.
And in a digitally-savvy day and age where we are constantly flooded with information via social media, email, along with a bevvy of websites and blogs, it’s no wonder that only a small percentage of your readership (it’s estimated 20%) will actually click on a post after reading its headline. That means a lot of your traffic and readership actually lies in your post titles — maybe more than you ever realized.
So, how do you get readers to click on your article?
Here’s 5 ways to get results (clicks) from your headlines:
1. Does it offer a reward for reading?
What is the reader going to gain from reading this post? Present the desired result within the title, or in other words, make them a promise. Never allow your audience to question why they are bothering to read, it should be stated in the title and followed through within the opening paragraph. For example, “Find Out Why 4 Reasons Why Your Traffic Has Tanked Here” is making a promise to the reader, urging them to click away!
2. Does it trigger a strong emotion?
Show confidence in your title, make a statement — but even more so, tap into the reader’s emotions. What is it that your readers care about in your post? What emotion does it tap into? Narrowing in on specific emotions that affect your audience will entice them to click. For example, “Frustrated With Follow-Backs? We’re Here To Help” is usually better than just simply, “Hate It When Other Bloggers Ask For A Follow Back?” Frustration is tapping in to a more specific emotion.
3. Does it show off something useful to the reader in a specific way?
General statements won’t get anyone to click on your post; go ahead and get super specific with your assertions. Be bold, zealous, and affirmative when presenting what you have to offer. Guarantee something in your headline, and follow through with your post. Your confidence and risk will draw in an audience. For example, “Our Official Guide To Guarantee Higher SEO Traffic” is better than “Our Ways To Boost SEO Traffic.”
4. Does it cause a sense of urgency?
Command something of your readers; show them you have something important to say by instilling a sense of urgency in your title. For example, “What You’re Doing Wrong: 5 Mistakes Everyone Makes With Headlines” is often a better title than simply “Things That Hurt Your Headlines.”
5. Does it have an element of intrigue?
On the other hand, sometimes a more vague approach can also lure in readers, as long as it’s still intriguing to your audience. One such way could be titling a post “Who’s The Boss? Well, You Are” rather than “Talking Inspiration For The Every-Blogger.”
What are some ways you think up post titles?
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