Wake Up Round Up: Facebook Is Testing A New ‘Want’ Button For Online Retailers
By: Chelsea Burcz

Wake Up Round Up
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“The Chinese social network was in an uproar over comments — retracted and explained as a misstatement — that a future boutique Zadig & Voltaire hotel in Paris would not welcome Chinese tourists. The controversy brought back bad old memories of colonial days, when there was actually a sign posted on the bund that said, ‘Chinese and dogs not allowed.'” [WWD]

“Almost four out of five luxury-brand marketing executives boosted their 2012 social-media spend over prior-year levels, and nearly three-quarters expect to amp up social media further next year.” [WWD]

September’s biggest brand improvers (fyi Apple was unscathed). [AdWeek]

“Next week, Kristen Stewart will be doing a live interview on Balenciaga’s site to promote the launch of the label’s new fragrance Florabotanica, which the starlet is, of course, a face of. Balenciaga invited fans to send in questions for K.Stew to answer and, needless to say, shit got real weird, and real R-Pats-y, real fast.” [Fashionista]

“Facebook is testing a new ‘Want’ button for online retailers, similar to the social network’s widely used ‘Like’, which consumers can use to add product images to an online wishlist, in a style similar to the fast-growing photo-sharing site Pinterest.” [FT]

“Fashion site BaubleBar has spent two years building an avid group of fans who turn to the site to sift through a fast-changing array of hip jewelry sold at reasonable prices. On October 17, the company will invite customers to try on that jewelry in person — at THE BAR, a 500 square-foot showroom that will open in the back of the company’s Manhattan corporate headquarters.” [Fortune]

[Photo via Shutterstock]


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  3. Dawn says:

    so interesting how brands are integrating live chats into their marketing initiatives..

  4. Profile photo of When I'm Older

    its seems like every website is getting on the pinterest bandwagon. First lockerz, now facebook.


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