Wake Up Round Up: Facebook Is Testing A New ‘Want’ Button For Online Retailers
By: Chelsea Burcz

Wake Up Round Up
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“The Chinese social network was in an uproar over comments — retracted and explained as a misstatement — that a future boutique Zadig & Voltaire hotel in Paris would not welcome Chinese tourists. The controversy brought back bad old memories of colonial days, when there was actually a sign posted on the bund that said, ‘Chinese and dogs not allowed.’” [WWD]

“Almost four out of five luxury-brand marketing executives boosted their 2012 social-media spend over prior-year levels, and nearly three-quarters expect to amp up social media further next year.” [WWD]

September’s biggest brand improvers (fyi Apple was unscathed). [AdWeek]

“Next week, Kristen Stewart will be doing a live interview on Balenciaga’s site to promote the launch of the label’s new fragrance Florabotanica, which the starlet is, of course, a face of. Balenciaga invited fans to send in questions for K.Stew to answer and, needless to say, shit got real weird, and real R-Pats-y, real fast.” [Fashionista]

“Facebook is testing a new ‘Want’ button for online retailers, similar to the social network’s widely used ‘Like’, which consumers can use to add product images to an online wishlist, in a style similar to the fast-growing photo-sharing site Pinterest.” [FT]

“Fashion site BaubleBar has spent two years building an avid group of fans who turn to the site to sift through a fast-changing array of hip jewelry sold at reasonable prices. On October 17, the company will invite customers to try on that jewelry in person — at THE BAR, a 500 square-foot showroom that will open in the back of the company’s Manhattan corporate headquarters.” [Fortune]

[Photo via Shutterstock]

Comments

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  3. Dawn says:

    so interesting how brands are integrating live chats into their marketing initiatives..

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