Branding is one of the most important elements of creating a cohesive online presence. It can also be one of the hardest elements to really nail down. Deciding who you are online is not as easy as it sounds, right? From the brands you work with to the ads you host, your header, your social media visuals and the voice you address your readers and followers with, it’s all part of your brand as a blogger.
To inspire your branding efforts on this Friday afternoon, we’ve selected five blogs who’s branding we currently really admire. There are of course many, many, excellently branded blogs, these are just a few to get you started.
5 Well-Branded Blogs
As much as we just love the aesthetics of Wish Wish Wish, we also love how consistent they are. Her feminine point of view, sweet illustrations, and even her fonts carry from her main site to her Twitter background and Facebook page. Her personal style has a consistent as is her approach to photography.
This lifestyle blog is run by a duo (we do enjoy a good blogging duo) of creatively-inclined sisters, Elsie and Emma. From the fonts to the sponsors, it’s clean, colorful and so easy to navigate. If you check out their Pinterest, it appears that they carefully choose each image they share or re-pin, always keeping with their taste in decor, style, crafting and travel.
Anh’s whole angle is about creating and sharing looks that work for work. This professional, sleek, approach to dressing is applied to her site and social media branding as well, her header appears on her Twitter background (she even updated to the new look), and her color scheme is consistent throughout.
Purse blog is a well-oiled niche blog if ever we saw one. The content spans from reviews to celebrities to budget buys and collection reviews, all pertaining to handbags. Content is tagged and then fed into well-organized widgets and pages (our favorite is “The Many Bags Of...” feature) and Purse Blog’s Twitter avatar and Facebook icon is the same as it’s main site’s header. The voice on the site is consistent with the social media, making Purse Blog’s online experience pretty seamless.
One thing that stands out about Tanesha’s branding on Girl With Curves that really stands out is that she does it all from the Tumblr platform. Her images are consistently sharp, her style is always geared towards flattering silhouettes in grown-up ensembles, and her site is incredibly professional in it’s design. Easy, simply navigating pages are at the top, and along the bottom directs you with images and text to beauty, video, outfits and trend stories, as well as all her social media, and posts broken down into item-specific tags. Brilliant!
How do you brand yourself and your blog? Do you apply some of the same tactics as the bloggers we mentioned? Share your best branding advice in the comments.