5 Reasons Why Blogging Is Like Television (And How To Use It To Your Advantage)
By: Chelsea Burcz

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How do readers get to feeling so connected with certain bloggers? If you think about it, it’s not so much different than how an audience gets hooked on a television show. See our reasons why blogging is like television, and how to use it to your advantage…

  • 1. Get your readers hooked, and keep them coming back. Unlike a movie that grabs the attention of the audience and holds it for a long amount of time, blogs are more “snackable,” like television. Television is consumed in episodes, and in a way, so is blogging. Readers regularly and frequently “tune-in” to get the latest update, through posts, in the storyline. Try incorporating ways of leaving cliff-hangers into your content: Hint at what you’re working on next, surprise your readers with unexpected content (like a twist in a plot), and introduce new elements (like you would with new characters on a show). See also: Keep ‘em Hooked: 3 Tools to Keep Readers On Your Site
  • 2. Develop your personal story over time. Like a blog, a television series is being continuously written. The story goes through twists and turns, new characters, new themes, and the same could be true of you blog. Changing up the types of content you try (DIY versus personal style, for example) will add some flavor and surprising elements to your blog. But like any television show, it’s best to keep the main style of the blog intact so you don’t completely abandon your original audience. See also: Why Storytelling Will Keep Readers Hooked On Your Blog
  • 3. You are the main character. Like any sitcom, your blog’s story evolves around a main character. And guess what? That’s you. Whether you are playing the role of a thrifty shopper or haute couture stylist, your readers will start to expect certain qualities from you over time (kind of like how we always knew Steve Urkel would be clumsy in every episode). See more: Does Personal Style Blogging Make You More Self-Aware? 7 Bloggers Weigh In
  • 4. Drop in a commercial now and then. Television uses Nielsen ratings to measure how advertisements will be placed and for how much they will sell for; it’s not all that different for a blog. By using tracking sites like Google Analytics, bloggers also measure their reach and demographics. Furthermore, you wouldn’t want to see 15 minutes of commercials for every 15 minutes of the show, right? Your blog’s advertisements should be spread out, not overwhelming your editorial content. See more: Blogger Tutorial: How To Set Your Rates
  • 5. Create an emotional connection. While your blog may have thousands of readers from all over the globe, many times the reader will feel like you are personally writing to them (if you’re doing it right!). The same is true of television. Television comes into your home, shows you a story — but even though you are merely watching, you still feel personally connected to the events happening on the screen. You identify with the emotions or actions, and the same could be said of blogs. If you become connected to a certain blog and follow it daily for years, you must be feeling a connection with that content. This is a serious advantage blogs have over magazines — they become a part of your day to day since they are frequently uploaded and easily accessible on your mobile phone or computer. See more: 4 Classic Writing Techniques To Add Personality To Your Posts


Do you see a connection between television and blogging? Do you think studying how television connects with viewers could benefit the connection bloggers have with their audience?


  1. Profile photo of Rhythm and Ruffle

    Great tips and reminders. Love that you connected blogging with television – I’m a real fan of t.v production and one day I hope for it to be my main career!

    http://rhythmandruffle.com <3

  2. Donna says:

    I never would have looked at blogging like TV, but it does have things in common with it. Reading this gave me a whole new perspective on ways that I can connect with the readers. Great idea!

  3. Profile photo of Bree
    Bree says:

    I never would have thought of this but I actually now can really see the similarites. It’s interesting to think about in that way, we like TV to keep surprising us – if the show gets redundent then it loses viewers and interest, like blogging.

  4. Profile photo of Onianwah
    Onianwah says:

    I love this post. I do get stuck sometimes seeing as I am hell bent on only being a makeup & beauty blogger. Well, I need to infuse some of me in there I guess and what spices my day up; really make it an addictive series, lol.
    Lagos, Nigeria

  5. cathy says:

    Definitely like the first tip, keep them hooked. (:
    check out my last fall-inspired outfit:
    check out my post on falls favorite trend: burgundy!

  6. Profile photo of Filipa
    Filipa says:

    As always, great post! Most of the blogs I follow and enjoy reading have almost everything you mentioned above. I guess that’s the reason why I’m always inpatient and can’t wait for them to write a new blog post.
    I’ve also noticed a little connection between some of my readers and myself. There are a few of them who really read what I write and comment on almost every post. I guess I’m not bad at this :)
    Filipa from http://ohmyfilipa.blogspot.com

  7. Profile photo of Mannakin
    Mannakin says:

    Loving this idea!

  8. Profile photo of Rachel
    Rachel says:

    I’ve really been working on all of these. Don’t want to overwhelm anyone with my whole life story at once, but I definitely want them to find a reason to want to come back. These are very helpful tips.

    Xo, Rachel
    Glitzy Blues

  9. Lola says:

    Ms. Chelsea Burcz, this is one of the most useful posts ever. Thank you.

  10. Profile photo of Elena
    Elena says:

    I agree, successful blog needs a lot of work: great design and stylish photos not 100% of the success. Emotional connection with readers is very important!

  11. Profile photo of Sheryl Blasnik

    Is there a WordPress theme called Revenge? I know I get totally sucked into that show every Sunday. Is it the fashion? The Characters? The well written plot? Or maybe all those items aligning with each other that keeps me coming back for more. Talk about a “cliff hanger” …. Every week they leave you dangling with unanswered questions. Maybe I should refocus my blog REVENGE style? Thanks

    Sheryl Blasnik

  12. Profile photo of Lauren - Slowburn Fastburn

    This is pretty good advice. I find that I am personally drawn to blogs with a unique perspective and aesthetic. Someone that adds new, personal content that I wouldn’t find anywhere else and has a killer personality to go with it. I can only hope that my readers feel drawn to me for the same reason and that they keep coming back.

    x lauren

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