It seems like a hefty title, to be called Twitter's most influential fashion personality. Honestly, the word influencer gets thrown around a lot in social media, and many seem like they are on a race to get x many followers and retweets each day. But which user is Twitter's leading star, the one user who is actually influencing his/her followers, starting trends and movements? In 140 characters or less?
We did our research, analyzed statistics and realized that in this great world of Twitter, there is really only a handful of accounts who are setting the standard in how one can use Twitter. They aren't just sending out witty one-liners or self-promoting. They work everyday to make sure that their account seamlessly reflects their offline persona. Which, in the end, is basically what you want.
Who won the Twitter Showdown? Let's discuss!
To find out who was Twitter's most influential fashion personality, we decided to set some parameters up around who could be included. We immediately nixed out celebrities, news publications and branded accounts. Which meant that accounts like Lady Gaga, Berdorfs and Vogue magazine were out. Instead, we focused on finding one personality, one person (or a small team) who is plugging away on their computer or phone all day, sending out tweets like it's going out of style. That one person may represent a brand, but at the end of the day, the Twitter account has one, singular voice.
We specifically looked at:
- Total Amount of Twitter Followers
- Total Amount of Retweets
- Level of Engagement with other peers and influencers
- Total Amount of Mentions
- Overall Activity on a Daily Basis
After looking a various accounts, we came to the conclusion that @DKNY, @JuneAmbrose, @ManRepeller, @OscarPRGirl and @NinaGarcia were at the top of the list. (Let's hear it for the ladies, woot!) All had strong numbers in followers, mentions, retweets, engagement and daily activity. See for yourself!
At the end of the day, the real showdown was between DKNY and June Ambrose. To get to the bottom of this, we used visual.ly, an easy infographic tool that allows us to compare two Twitter accounts at the same time. We put @DKNY and @JuneAmbrose to the test and this is what we found:
So, it looks like @JuneAmbrose comes out at Twitter's Biggest Influential User. From followers to mentions to influencer status, her account is one that everyone follows, IFB included. @DKNY comes in at a close second and @NinaGarcia comes in third.
What do you think? Should someone else be crowned?