Commerce & Collaging: Talking Shop With Shop My Label
By: Taylor Davies

Shop My Label Example
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retail, online, fashion

Lately I have been absolutely transfixed in a search for the best collaging tools for fashion bloggers. I have been scouring the Internet for tools that have great visuals that could also provide a monetizing element. While Polyvore seems to reign as the current go-to tool, a new company, Shop My Label, may provide the sweet spot we bloggers have been looking for: commerce and collaging, in one place.

To get the scoop on this new company and how it might be useful for fashion bloggers, I caught up over the phone with Shop My Label’s Founder and Chief Creative Officer Dearrick Knupp, and Jimmy Donlon, their SVP of Retail Business Development.

What is Shop My Label?


Shop My Label is a social commerce marketplace where users, called shopkeepers, can curate “shop windows” and earn money (via commissions) when someone purchases an item from one of their windows. The site is currently in Beta, with a commercial launch scheduled for early December.


What makes Shop My Label appealing to fashion bloggers?


  • There are no application barriers, you can sign up and start creating windows instantly.
  • Shop My Label gives you access to more than 3,000 brands through retailers like Saks Fifth Avenue and Singer22 (Lord & Taylor and Nordstrom will be added to SML in early 2013.)
  • Shop My Label does not have a payment threshold. This means that after the universal 30-day hold on your commissions, if you’ve made only $10, you can request a check for exactly that amount.
  • All purchases come with free shipping.
  • Customers can complete buys from more than one brand or retailers in a single transaction, which encourages multiple purchases per customer.
  • Every sale, from every brand and retailer has a flat 10 percent commission rate. 
  • In December, Shop My Label will launch their Blogger Marketplace Widget. With this, fashion and beauty bloggers can put SML’s shoppable visuals directly into their blog content, and readers can purchase from the window without leaving your blog.
  • Your shop windows can be branded and personalized with your blog’s logo, personal style photos and Instagrams.


It’s easy to use, and almost there.


I think this tool is an exciting step in the right direction for monetized visuals for bloggers. Creating an account is easy, as is creating your shop window and then sharing it on Facebook, Twitter, Google + or a Pinterest board. (I created a quick example in about 5 minutes…) Currently, your windows cannot be published to your blog as working images, but you can save the image, post it, and link it to your Shop My Label account.

Personally, I think the success of SML amongst fashion and beauty bloggers will hinge on the Blogger Marketplace Widget launch in December. This tool will allow your window to be an active, shoppable commission source that lives right on your site. That’s something I could definitely see myself using all the time for my personal blog.

As far as just how useful Shop My Label is for bloggers now, it depends on how you want to spend your time. Many of us already have so many digital balls in the air (if you will) between our social media channels, affiliate networks and our actual blog, that adding another one in the mix is no joke. However, if you’re a blogger just getting started, you like making collages, or you’re looking to test out a new revenue stream, it’s worth your time to try it out.


  1. Profile photo of Nasreen
    Nasreen says:

    I’m definitely gonna try this out, i still love polyvore though its so good!! :D
    thanks for this!

  2. Profile photo of Elena
    Elena says:

    Sounds like a great tool, will definitely give it a try!
    Thanks a lot for sharing!

  3. Oh how very cool, cannot wait to check back with the site in December and make some beautiful new shopping images for outfit posts!

  4. Frenchman in London says:

    Turnkey solution to monetize my blog. Love it! Who wouldn’t use it??

  5. Mirela says:

    This is exactly what I was looking for. I am tired of the 10 dollar a day from banners….Looking forward to December. Send us the beta version to test it for you!

  6. Jane says:

    I just make my own collages with powerpoint. no need for extra accounts.

    • Genie says:

      This isn’t just a collage tool. It will allow for commerce right on your blog. Its a turnkey solution to marry editorial with commerce. The %10 commission on all sales, free shipment and 30 day payments are a fantastic way to standardize and grow your income.

  7. alice says:

    This sounds amazing if only it was available in the UK.

  8. Profile photo of Michelle A.
    Michelle A. says:

    What a great idea! I cannot wait for the launch.

  9. Profile photo of Insanely It
    Insanely It says:

    We were looking for ways to monetize our blog in way it was also useful to our posts and readers. This seems a great idea! First I can try out how things look together, people can comment on what they like or dislike and being able to buy or gain some profit with it is just a plus ^^ I started experimenting it yesterday and for a beta version so far so good ^^

  10. Profile photo of Anneke Hildebrand

    i joined this cool site today

  11. This is just the tool I’m looking for and will definitely use it, taking it through a thorough Q/A. Thanks IFB

  12. Profile photo of Yazer
    Yazer says:

    this is amzing, i was looking for a idea to make money off of this. Going to work hard! <3

  13. Doran says:

    Did it not make it out of beta? I am trying to find their website and all I can find is a buy this domain link.

What do you think?