It’s only the first week of November, but a glance out the window showed snowflakes falling from the sky. That’s right, we had our first snowfall of the season today here in New York City. But there’s no reason to run and hide from the changing seasons! Instead, think of winter (or the changing of seasons in general) as a challenge, a time to prove to yourself that you can keep your content topical and relevant to your audience.
To get the ball rolling, here’s five ideas to keep your blog from going into hibernation this winter:
- 1. Show off your layering skills.
Putting together a toasty outfit without looking like a puffy snowman isn’t always easy. Give tips and tricks on how to keep your sense of style while bundling up. Explain why you chose a certain jacket or sweater, how they made you feel, and how to wear it — give your reader tangible information they can take away from your post.
- 2. Blog about beauty products that protect you from the cold.
What moisturizer are you using to keep your skin healthy in the dry air? Have you find the perfect one yet? Write reviews of various products to beat the winter with — you could even make it a “challenge” and have your readers submit their ideas as a way to up your audience engagement.
Read more: Write a Product Review
- 3. It’s all about the accessories.
The hats, the scarves, the boots, the socks — what accessories have you incorporated into your wardrobe to stay warm? Spotlight what brands have been working best for you, then pitch yourself to those brands afterward to try and do a giveaway for your readers.
Read more: Learn How to Pitch Yourself
- 4. Too cold to go out and shoot personal style? Work on building your lifestyle content while spending more time indoors.
Showcase your favorite recipe for hot cocoa, your winter work out routine, or your favorite holiday music playlist. If your comfortable with the idea, give your readers something more than fashion
- 5. Highlight the changing weather in your photos.
Are the leaves changing color? Are there puddles on the ground? Perhaps a little snow? Don’t wait it out (permitted it’s safe), use it to your advantage. Show off your cool rain boots or umbrella, rather than the typical routine outfit post.
These ideas don’t have to only be for winter weather, you can apply it to any type of season.
How do you incorporate the changing seasons into your blog posts?
[Image credit: Shutterstock]