By Hilary Rushford of Dean Street Society
You see yourself as Peter Parker by day and Spiderman by night. It’s a common blogger and entrepreneur problem. You have oodles of ideas, passions and talents. And you’re convinced they can’t all be under the umbrella of one brand. In your own head they’re far too different to marry. You’re not alone. I’ve counseled many an entrepreneur who’s said the same thing. But I’ve yet to find someone who wasn’t ultimately just building one multi-dimensional rockstar brand. Here’s what happens:
You start a style blog. You also really love food. But you figure your readers come to you for style. So you start a separate blog for foodies, where you’ll try to grow a whole other readership, and double your efforts in both places, because both sides of you needed to be out there in the world. But if your favorite blogger shared style posts 4 days a week and “Fridays From the Kitchen” recipe posts, would you stop reading?
You start a style blog. Your day job is at a record label where you always hear the coolest new bands first and wish you had a place to share them. So you start a new Twitter, Facebook fan page and Tumblr just for your music insights. But if one of your blog crushes started doing “Music Monday” posts that included a playlist download and images of the band style that’s inspiring them right now, would you be disappointed?
I recently sat down to do brand consulting with an aspiring blogger. She laid out 5 different things she’s interested in, exclaiming, “Ah! I don’t know which to choose!” To me they all sounded like she was telling stories, sharing stories, and uncovering stories. She’s a blogger who’s a storyteller. One blog, one following.
Before you expand your brand or split it in two, sit down with someone who does branding or business consulting and see if there’s a bridge you’re missing. We all know how hard it is to run a top-notch blog and build a strong readership. Don’t try to do it twice. We all have a million awesome ideas we hate not exploring. So explore them. None of us thinks about clothes and only clothes 24/7, so don’t be afraid to share your other passions or your day job. Just find the wording to describe that umbrella they’re all sitting pretty underneath and maintain the throughline of your brand. After all, MaryJane loved him for both the Spidey and the Peter parts. I bet your audience will feel the same.
Have you ever tried to run multiple blogs? Do you have another interest you haven’t been able to convince yourself has a place on your style blog?
Split personalities image from Shutterstock.com