Recycle Your Clothes for Discounts at H&M
By: Amanda Boyce

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Being a personal style blogger, sometimes it’s easy to get caught up in the pressure to have the next new thing, and have something new to share with your readers. That habit can be dangerous if left unbridled, both to your bank account and to the environment. H&M has come up with a solution, or at least a step towards solutions by setting up I:Collect stations at H&M stores starting February 2013.


The first retailer to launch this clothing collective initiative, H&M is asking consumers to bring in their used clothes to an H&M shop, and, in return, the consumer will receive a discount on a future purchase. H&M’s partner company, I:Collect, will recycle the collected clothes and create new garments with them. According to H&M, as much as 95 percent of these clothes could be used again; re-worn, reused or recycled. Think of all the new clothes that could be made by last year’s trendy items.

The popular retailer’s CEO Karl-Johan Persson says,

Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.

I:Collect bins will be in-stores starting February 2013 all around the world.


Photo via H&M


  1. Jarrod King says:

    I love the idea! It will be interesting to see how good the discount is. That will ultimately determine whether I take my used clothes down to the mall to H&M or just around the corner to the goodwill store like I do now.

  2. Profile photo of Lauren - Slowburn Fastburn

    As an environmentalist, I think this is a really awesome idea! Yay H&M!


  3. Profile photo of Nasreen
    Nasreen says:

    I think this is an absolutely brilliant idea! So many clothes go to waste because they’re not trendy or in season or don’t fit anymore etc.

    Way to go H&M :)

  4. Great Idea – I would definitely be up for it!

  5. Profile photo of Miss City Chic

    wow this is such a great idea! i wish more brands would do this!

  6. Profile photo of Z
    Z says:

    Fantastic Idea – like Traid charity shop in London


  7. Profile photo of Adrienne Nguyen

    Great job H&M!
    Too bad they did’t start this before the holiday season to give out to those in need!


  8. Profile photo of arash_mazinani

    I think this is a great idea for basics that are maybe past their sell by date. Anything that’s unique though I’d be more likely to give it to a charity shop. Okay I don’t get something in return but the item gets a new owner.

    It will also be interesting to see what sort of discounts you get and whether it catches on with other stores.

  9. Profile photo of Charlotte
    Charlotte says:

    It’s great! But they are not the first to do it…

    Jack&Jones has been doing it in Denmark and Germany for about a year or so, also with ICO. I’ve written about it on my blog post here:
    Also, they are going internationally with this concept next year.

    – Charlotte. (:

  10. Profile photo of Akaleistar
    Akaleistar says:

    This sounds like a great idea! But, I wonder if the discount will be worth it or if the better option will be to either resell or donate clothes to a charity shop…

  11. This is a great idea and a would be amazing if other brands followed suit.

  12. Profile photo of Hannah Mattocks

    This idea is really great! Plus, H&M is one of my favourite shops, therefore a discount for bringing in clothes seems amazing! I am constantly changing my outfits and style so being able to buy new clothes without breaking the bank is perfect for people like me.

  13. Kalyca Romeo says:

    Oh my, I was just putting together bins of clothes I’m going to sell on ebay and other fashion reselling sites to get ready for new must-haves in Spring. H&M will be a perfect place to give some of my clothes to! Added to the list.

  14. Leigh says:

    Looks like a lot of companies are getting on the sustainability bandwagon. CoutureSqd ( is also “recycling” clothes via renting, but for all kinds of designers. Underlying concept is the same though, where you don’t have to endanger your bank account or kill the environment because you reuse clothes.

  15. Angela Swan says:

    “Now this looks exciting! Ever wondered what it would be to trade your used clothes for discounts on fresh ones? Yes, you heard it! Spread the word on Social Number to become the latest anonymous celeb. Have fun!

  16. Allen says:

    This is a great idea thinking about our future as well as the next generation. We truly want to make an impact in the world wide web come check out if you are an up coming designer and want your products to get featured on our platform.

  17. Profile photo of Aleksandra
    Aleksandra says:

    Wow, I really love this idea and hope H&M will collect clothes in my country as well. As a retailer that changes their collections a few times a month they’re making a huge impact on environment.

  18. Profile photo of Rae
    Rae says:

    Such a great idea! I love H&M and anything that helps the environment is fantastic! Now I just need an H&M close by…

  19. Profile photo of Liz Parrish
    Liz Parrish says:

    That’s awesome!

  20. Profile photo of Fizza
    Fizza says:

    Lovely idea! LOL I was soo excited until I read February 2013 :P

  21. Profile photo of Elena
    Elena says:

    Great idea! I’ve never heard about it before

  22. Profile photo of Sarah Loves
    Sarah Loves says:

    This sounds like a good idea but I do always give me old clothes to charity… something which I think does so much good as everything I give away is easily sold and in good condition (I just can not be bothered to do the whole ebay thing).

    H&M also don’t have that great quality clothing… so making new clothes out of peoples used ones? Not convinced… I think it would work better to give them to charity personally.

    Sarah x

    • I don’t think you understand my dear. The idea is to recycle and you earn discounts to future purchase. Although, if you want to donate your clothes that you choice. I have worked with non-profit organizations. You would be amazed at the amount of donations these organizations receive. Not trying to deter you for donating your clothes. I just don’t think you understand the principal behind the post.

  23. Profile photo of Lucy Gold
    Lucy Gold says:

    M&S have been running a similar thing in conjunction with Oxfam since 2008

  24. Profile photo of Bree
    Bree says:

    Such a great idea! Very innovative!

  25. Grommets says:

    H&M is marvelous. I’ll be taking part in this.

  26. Profile photo of MonicaP
    MonicaP says:

    What an amazing idea!

    I just did a blog post on re-purposing a shopping bag into a holiday gift bag, so I’ll all for recycling :-)


  27. Nancy Young says:

    Love the idea! I wish There was an H&M shop in y town :(
    It is one of my favourite brands! :)

  28. Ais says:

    I give my old clothes to charity and red cross, I think I’ll probably continue to do that rather than taking advantage of this H&M offer. I’d like the discount on future purchases, but I think I’d feel badly if I suddenly stopped donating my older stuff.

  29. This is a great idea

  30. That’s awesome! I love me some H&M

  31. kellandsechy says:

    Fantastic idea. I love H&M. Shopping and helping the environment… Nice :)

  32. Profile photo of Leonie
    Leonie says:

    Such an amazing initiative!
    I’ll feel much better getting rid of clothes when I know they’ll be worn by someone else, love this idea!

  33. Absolutely luv this idea. Reduce, reuse, recycle.

  34. ahhhsoneo says:

    I love this idea. I currently like to donate my old clothes to charity, or to do a swap with friends, but the discount is going to make this very tempting and I can see people doing both. The whole recycle angle reminds me a little of the Back to MAC program.

  35. J Williams says:

    That’s a good idea but I feel like the discount is going to only be like 5% off.

  36. Profile photo of
    Linnie Tam says:

    aw this is so cool! I can’t wait for February! :D

  37. Profile photo of moiminnie
    moiminnie says:

    This is such a great idea! Although I rarely shop at H&M, I’d do it to get rid off unwanted items! Love it, bravo H&M! x

  38. Profile photo of Michelle A.
    Michelle A. says:

    Such a wonderful idea. After taking a class on sustainability, I realize the impact that the fashion and retail industry have on the environment. With new clothes coming out every season, it makes you wonder what happens to all those old clothes we don’t wear anymore. H&M is such a huge retailer and I feel like this initiative will truly make a difference. I am glad that H&M is realizing the huge role they can play in the area of sustainability.


  39. Cassie Damewood says:

    Great concept but I’m unclear on what recycling means in this context. Are the clothes merely donated to charitable organizations or are some where the fabrics are in poorer condition actually physically recycled and made into new clothes? Or maybe made into quilts or patchwork pillows? I also agree with others that the discounts on future purchases would have to be given on a sliding scale depending on the quality and quantity of the donations.

  40. Peet says:

    That’s one of the best ideas I’ve heard in a long time. But they had to do something after the chemicals incident, right?

  41. Profile photo of Eliza
    Eliza says:

    What a great idea! I’m always looking for places to take my out of season and old clothes!

  42. Blenush says:

    That’s such a great idea!, it’s always good to see companies responding to environmentally friendly ideas.

  43. AprylJane says:

    Though it’s in the realm of fast fashion I totally applaud H&M for being “eco” fashion forward with this campaign! Plus I’m a big DIY’er so the idea that old clothes getting remixed into new and fresh is super appealing :D I’ve set my calendar and will totally check it out in my home town – maybe the roads will be clear enough for me to bike it ala #cyclechic ;)

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