How To Find Fashion Blogger Sponsorship Programs
By: Katie Tan

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 This guest post was written by Katie of glamourdistrict.

If you need help finding sponsors for your blog, then this is your ultimate guide.

 

Some online shops have fashion blogger sponsorship programs that bloggers can apply for. It works by offering free products, usually in the form of clothes and accessories that the blogger can keep in return for a product review that has to be posted on your blog.

 

 

Resources to discover:

 

 

Most of them require you to email them first. Here is an email outline you can consider:

 

Dear ______(Store name) Team,

Paragraph 1: {1. Name} {2. Blog URL} {3. Purpose of the email (to apply for the fashion blogger sponsorship program)} {4. Short compliment of 1-2 lines. Be specific, don’t give generic compliments. Instead of “I love your shop” say, “I love your shop’s ______(e.g. shorts, wide variety of products…)”}

Paragraph 2: {1. Blog statistics- monthly page views, monthly unique visitors} {2. Number of blog followers} {3. Which Country you are based in} {4.Which countries most of your follower traffic comes from} {5. Social media URLs- Lookbook, Twitter, Instagram, Pinterest, Chictopia, Facebook} {4. Number of social media followers}

Paragraph 3: {1. Previous experience working with brands} {2. Why you? You can include press coverage’s your blog had and other achievements}

Thank you.

Sincerely,

{Your name}

{Your URL}

 

I suggest checking out the site and reading their “about” page as well as actually liking the site before applying. Its always better and easier promoting something you love.  If you didn’t get accepted into the programs, don’t give up! Keep trying; you will always have future opportunities!

 

 

After you’re accepted into the program and received freebies, you will have to write the post promoting the online shop. Here are some sample posts: glamourdistrict: Oh So Dotty, ftbt: give a sugar, prettydressesinthelaundry: When it’s all said and done…, luxury-andfashion: playing around

 

From observation, these are some things you can include in your post:

  • At least 2 images. 1 close up of the sponsored product, 1 full length image of you wearing the product
  • Catchy title
  • Link to the brand
  • Why your readers will love the product
    • Cheap pricing? Is it very comfortable? Love the colour?
    • Product details- material, sizing
    • Detailed description of product
    • How versatile the product is- Different ways you can wear and pair the product
    • Try to sound very enthusiastic about the product. (I don’t mean that you should lie about loving the product though)
    • Thanks to store for sponsoring the product

 

Here is another IFB post that you might find useful:

 

 

 

After you write your post, you’ll want to promote it like a personal style post.

 

Quick social media checklist:

  • Twitter
  • Instagram
  • Pinterest
  • Facebook
  • Lookbook
  • Chictopia

Remember to submit your link back to the online shop!

Finally, you might want to check out this link regarding disclosure:
How to write a solid post disclosure

 

Hope you found this post useful! If you know any other shops that offer this program, do leave a comment below.

 

About the author:

 This guest post was written by Katie of glamourdistrict.

Comments

  1. Avatar of Caity @ Moi Contre La Vie

    Thank you for the tips & ideas!!!

  2. Avatar of Elena
    Elena says:

    Very helpful article!!! Will definitely check these resources!
    Elena
    http://dcinstyle.com/blog/

  3. Hi, viktorviktoriashop.com will sponsors bloggers as described above. Very good article. Nancy

  4. Hi, http://www.viktorviktoriashop.com offers selected merchandise in exchange for blog posts/reviews. Great article. Thanks Nancy

  5. Jenny says:

    This is so cool! Thanks for the info. I do have a question, should I try to apply for it even if I’m still really new to fashion blogging? I need some advise.

    • Most of these sites have requirements like number of fans and followers on certain social media platforms. You should read them first and decide what to do. If you’re new it’s best to grow your following and then email for sponsorships.

      • Jenny says:

        I guess you’re right. Well then, I shall put this as my future goal! Thanks for the advise.

        • Avatar of Tiffy Diamond

          You can always contact smaller companies that may not have an outreach with bloggers yet. They might be excited to work with you regardless of your following if you have a good work ethic. You can grow together. :)

    • Avatar of Kimberly
      Kimberly says:

      No, it’s a waste of your time and theirs because you won’t be accepted. Just my PoV as a retailer, I get annoyed when new bloggers with no following contact me because they already know it won’t benefit me and it comes across as looking for hand out.

      http://oohlaluxe.net

      • Avatar of Tiffy Diamond

        Personally I don’t think it’s a waste of time. A lot of designers and brands are excited to have people to model their clothes. For up and coming boutiques it’s nice to have a model who will help you promote and all you have to give them is a dress. I have a lot of friends who own stores in L.A. that love it. Sometimes it’s about building a lasting relationship. But that’s just my marketing background coming out :)

  6. Avatar of Elissa
    Elissa says:

    Some of these say you need “lots of followers/comments/etc” Can anyone who is approved for these give us an idea of how many followers they have?

  7. Avatar of Petya
    Petya says:

    This article is like a goldmine!
    Really, really helpful. Thank you so much!

    http://instyle21.blogspot.com

  8. Avatar of Nasreen
    Nasreen says:

    BOOKMARKED this page! So helpful for now and the future! thank you :)

    http://lazyobsession.blogspot.ie/2012/12/get-taylor-swift-i-knew-you-were.html

  9. Edel says:

    Thank you! This is so helpful! I’ve been wanting to work with brands for ages but didn’t know how to get started! This is great!

    http://bel-bien.blogspot.ie/

  10. WOW!
    Amazing and helpful post, however I don’t think a lot of those shops link to men’s fashion :( .

  11. WOW!
    Amazing and really helpful post, however I don’t think a lot of those shops offer any clothing, accessories etc. for guys :( .

  12. Avatar of glamourdistrict

    Thank you IFB for posting my guest post (:

  13. Do you have to be a strict fashion blogger? I blog about fashion on my parenting resource review site

  14. Avatar of Yazmina from Girl with a Banjo

    This post sounds awesome if you are a personal style blogger.
    But what if you are not?
    What if your focus is on editorial content? How are you supposed to work with brands?
    Just saying.

    • Avatar of glamourdistrict

      Hi Yazmina (: My blog mainly posts fashion editorial/ runway pictures too. But I still could apply and was accepted for one of them though (it was oasap.com). However that’s if you’re willing to post a personal style post I suppose.

  15. Avatar of Sierra
    Sierra says:

    I will definitely do this once I grow my following. Great post

    thequeenpin.blogspot.com

  16. Avatar of Mia
    Mia says:

    Awesome list! Thanks for sharing.

  17. Avatar of Diana
    Diana says:

    I don’t know about you guys but I started doing product reviews once I reached 15,000+ followers on my blog but normally the shops state the follower requirements on their ‘fashion blogger’ pages.

    Here is my product reviews page:
    http://dianacqin.tumblr.com/tagged/reviews

  18. I really enjoyed reading your posts. They are all well written and informative.
    Congratulation on you achievement. Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

  19. Avatar of Incognito
    Incognito says:

    Eventhough I don’t have yet the number of followers required by these shops, this post comes in very handy. I went through the links and figured out which shop I wanted to be sponsored by, like that I can set goals to have the number of followers they ask by a certain amount of time. Though I only post outfits on Mondays on my blog, I still feel like having sponshorship from a shop is useful to be able to express even more my style as thanks to this system, it is basically, us, bloggers, that are choosing with which shop we want to work with (obviously I’m saying this also thinking of the brand which must think we’re a good fit for each other).
    Time to work and get more followers !

    Thank you for this great post.

    Shug Avery of Incognito

    http://www.thinkincognito-eng.blogspot.com

  20. I really enjoyed reading your posts. They are all well written and informative.
    Congratulation on you achievement.Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

  21. Avatar of Ciara
    Ciara says:

    This is such a brilliant source, thank you!

    I’ve seen a lot of people commenting that they don’t meet the follower requirements some of these brands ask. My advise would be to seek more independent stores to work with (eg. etsy and folksy). I work with a lot of etsy stores on my blog, and there are teams on etsy designed especially to connect bloggers with stores!

  22. Crysta says:

    I just came across this article and it really describes what I’m looking for! My online shop is brand new (http://zakka.ca) and I can’t wait to do regular sponsorships! I’m interested in doing giveaways, coupon codes and of course gifting fashion items to bloggers who do outfit posts!

    http://www.zakka.ca/bloggers-wanted

  23. Avatar of Tiffy Diamond

    Great article! I don’t know if I would apply to these but they’re all very cool to remember.

    xo
    Tiffy
    http://www.CuteLA.com

  24. Avatar of Chris
    Chris says:

    I get free stuff sometimes but to have a sponsorship will be even better any one know of any men’s shops that I can write to. ??
    Chris
    @chrisz26

  25. boca leche says:

    We are a brick and mortar store in biz for over 6 years. we now have a cute website and we sell on facebook too. We are currently looking for bloggers to work with . check us out!! xo

    • Celia says:

      Hi Boca Leche,
      I just read your post and immediately had to reply, I am a blogger from London and have just started out and am wanting to be sponsored. I love your clothes especially the tops and would love to be sponsored by you.
      Cant wait for a reply.
      Celia
      x

  26. Sherlonda says:

    This was a very helpful article as I am new fashion blogger and this gives me something to work towards..

  27. Diana says:

    Omg! This is what I’ve been looking for. This is so helpful. Thank you so much :) xoxo

  28. Jessica says:

    http://www.cnsfashion.com/ provides fashion blogger program too. Please check out http://www.cnsfashion.com/fashion-blogger

  29. Sam says:

    Hello,

    We also looking for fashion bloggers.
    Please send your information to us.

    http://eikosistyle.com/store/contacts/

    Thank you!

  30. Ann says:

    Do you think it’s okay to get sponsors from other blogs and try it out for yourself? How do you find other sponsors? Do you get it from other blogs too?

  31. femmexnista says:

    I know of this edgy fashion boutique when I was in Singapore called FEMMEX and they are open to support fashion bloggers. not sure of the exact site / page but they are at http://www.xfemmex.com . their clothes are awesome and really cheap too!

  32. Hi, i’ll be very happy if you write something for men’s sponsorship

  33. Hello dears, i always write a posts about website ! you can check my blog
    http://www.yassinserrar.blogspot.com
    Follow me, and i follow back !
    xoxo

  34. Johnson says:

    Very helpful article for all!!! Will definitely check these resources for further use..or market.Congratulation on your achievement.Thanks for providing an effective Blog.

  35. Avatar of Raquel Ramirez

    I would love to sponsor a brand. I have one blog with 1.6k+ and my fashion blog who is near to 100 followers, do you think I should start trying or I need to wait till i gain more followers? :)
    http://r-efaire.tumblr.com
    http://urbanvoguette.tumblr.com

  36. misshazelann says:

    Good Day. This article is very helpful :) Thanks a lot.

  37. Avatar of natalie famula

    Super helpful! I’m going to apply to some once I have more followers :)

    http://www.torontofashionspot.com

    nata

  38. Great article and tips for bloggers! We are currently accepting applications for our blogger sponsorship program. We love bloggers with an individual unique spin. http://www.Shoplaurennicole.com. Best of luck to you all!

    Life’s a Party, Dress like it!

  39. RJ says:

    Super helpful!

    Loves.

  40. SUGARXSPARK says:

    Hi Katie,

    This is an awesome post, great information!

    Our Asia-based online fashion boutique, SUGARXSPARK, also provides sponsorships for fashion bloggers:
    http://sugarxspark.com/pages/press-bloggers

    Best Wishes,
    Amerie
    SUGARXSPARK.COM

  41. jujubi says:

    Hiya bloggers, just dipping my feet in the waters, looking for cool bloggers to follow. Follow me and I’ll follow you —-> http://ju-ju-bi.tumblr.com/

  42. This post is perfect. I was looking something like this.

    http://glamourattic.blogspot.com/

  43. Elena says:

    Hey guys,

    To those of you who actually sent an email to any of these brands to cooperate, did any of them answer to you? Because I emailed most of the brands (apart from Choies, Oasap etc with which I already cooperate) and no one even bothered to answer.

    Please enlighten me so that I’m not the only one worried here!

    Elena
    Blue Velvet

  44. pariscoming says:

    This post is perfect. I was looking something like this. and here is another shop that offer this program:
    http://www.pariscoming.com/helpdetail/en-16-read-policy.htm

  45. Farrukh says:

    This is really helpful for me. Thank you friend.
    http://whatapparel.com/

  46. GirlFroNK says:

    I have a question, how many readers you need to have to get sponsorship!?

    http://girlfromnk.blogspot.com

  47. well dear friend this post is awsome but it could be more efficient if one or two pics included.thnxbuddy:
    http://baboonisland.com/

  48. Hamza. says:

    New fashion blog, need feedback, advice and support thanks you so much in advance highlyaesthetic.weebly.com

  49. Galya says:

    Hey I just started my fashion blog, can you please follow me. I appreciate it! http://www.mystyleisfreedom.blogspot.com

  50. Sheela mae says:

    Hi please help me gain followers on my blog sheershinyglossy.blogspot.com

  51. Amazing tips, glad I came across this.

  52. Avatar of Mary King
    Mary King says:

    One thing I would advise anyone to do before shooting off emails to anyone is to research the brand. Look for reviews that deal with them and see what people have to say. I wanted to bring that up for a couple of reasons….
    1. For Oasap, I have come across at least a few bloggers that have been scammed by them (such as with giveaways). One blogger, who had been partnered with them, realized they were taking photos from reputable brands and using them on their own. When she contacted them about it, they dropped her and gave her the excuse that it was because she didn’t generate enough traffic. So she did a write up about them…and suddenly they were begging her back. In other words, they wanted her to remain quiet about her findings. She refused. Interestingly enough, yet another blogger received a shirt from them that had a Zara tag on it. She thought she hit the jackpot. She should have had red flags going up that either they are obtaining and reselling clothes illegally, or they are selling knock offs. Instead, she thought it was fine and dandy, and when she asked them about it, they said they couldn’t confirm or deny anything to do with Zara. That should have been another red flag. She just went along with it.

    2. Sheinside was a huge red flag for me…this site has a ton of terrible reviews. People ordering and not receiving their clothing to months later if at all, people getting the wrong order, people getting extremely cheap quality stuff, customer service suddenly going radio silent when you try to contact them about this stuff, etc.

    I haven’t researched everyone on this list. But if any of these interest you, do your homework. You don’t want your blog to be associated with a brand that is less than reputable. It winds up making YOU look bad and puts you at risk for not being able to work with reputable brands in the future. For example, that Oasap? If they’re doing shady dealings by taking things from Zara and you’re promoting it, it’s unlikely Zara itself will ever want to work with you. So keep that in mind.

  53. Giti says:

    Hello,

    I have a new website. Would anyone be interested in a free item from my site in return for a mention or blog?

    Please contact me
    giti@hotcelebclothing.com

What do you think?