How To Find Fashion Blogger Sponsorship Programs

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 This guest post was written by Katie of glamourdistrict.

If you need help finding sponsors for your blog, then this is your ultimate guide.

 

Some online shops have fashion blogger sponsorship programs that bloggers can apply for. It works by offering free products, usually in the form of clothes and accessories that the blogger can keep in return for a product review that has to be posted on your blog.

 

 

Resources to discover:

 

 

Most of them require you to email them first. Here is an email outline you can consider:

 

Dear ______(Store name) Team,

Paragraph 1: {1. Name} {2. Blog URL} {3. Purpose of the email (to apply for the fashion blogger sponsorship program)} {4. Short compliment of 1-2 lines. Be specific, don’t give generic compliments. Instead of “I love your shop” say, “I love your shop’s ______(e.g. shorts, wide variety of products…)”}

Paragraph 2: {1. Blog statistics- monthly page views, monthly unique visitors} {2. Number of blog followers} {3. Which Country you are based in} {4.Which countries most of your follower traffic comes from} {5. Social media URLs- Lookbook, Twitter, Instagram, Pinterest, Chictopia, Facebook} {4. Number of social media followers}

Paragraph 3: {1. Previous experience working with brands} {2. Why you? You can include press coverage’s your blog had and other achievements}

Thank you.

Sincerely,

{Your name}

{Your URL}

 

I suggest checking out the site and reading their “about” page as well as actually liking the site before applying. Its always better and easier promoting something you love.  If you didn’t get accepted into the programs, don’t give up! Keep trying; you will always have future opportunities!

 

 

After you’re accepted into the program and received freebies, you will have to write the post promoting the online shop. Here are some sample posts: glamourdistrict: Oh So Dotty, ftbt: give a sugar, prettydressesinthelaundry: When it’s all said and done…, luxury-andfashion: playing around

 

From observation, these are some things you can include in your post:

  • At least 2 images. 1 close up of the sponsored product, 1 full length image of you wearing the product
  • Catchy title
  • Link to the brand
  • Why your readers will love the product
    • Cheap pricing? Is it very comfortable? Love the colour?
    • Product details- material, sizing
    • Detailed description of product
    • How versatile the product is- Different ways you can wear and pair the product
    • Try to sound very enthusiastic about the product. (I don’t mean that you should lie about loving the product though)
    • Thanks to store for sponsoring the product

 

Here is another IFB post that you might find useful:

 

 

 

After you write your post, you’ll want to promote it like a personal style post.

 

Quick social media checklist:

  • Twitter
  • Instagram
  • Pinterest
  • Facebook
  • Lookbook
  • Chictopia

Remember to submit your link back to the online shop!

Finally, you might want to check out this link regarding disclosure:
How to write a solid post disclosure

 

Hope you found this post useful! If you know any other shops that offer this program, do leave a comment below.

 

About the author:

 This guest post was written by Katie of glamourdistrict.

About The Author

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76 Responses

  1. Jenny

    This is so cool! Thanks for the info. I do have a question, should I try to apply for it even if I’m still really new to fashion blogging? I need some advise.

    Reply
    • Sheyla @ Pink Wedges

      Most of these sites have requirements like number of fans and followers on certain social media platforms. You should read them first and decide what to do. If you’re new it’s best to grow your following and then email for sponsorships.

      Reply
      • Jenny

        I guess you’re right. Well then, I shall put this as my future goal! Thanks for the advise.

      • Profile photo of Tiffy Diamond
        Tiffy Diamond

        You can always contact smaller companies that may not have an outreach with bloggers yet. They might be excited to work with you regardless of your following if you have a good work ethic. You can grow together. :)

    • Profile photo of Kimberly
      Kimberly

      No, it’s a waste of your time and theirs because you won’t be accepted. Just my PoV as a retailer, I get annoyed when new bloggers with no following contact me because they already know it won’t benefit me and it comes across as looking for hand out.

      http://oohlaluxe.net

      Reply
      • Profile photo of Tiffy Diamond
        Tiffy Diamond

        Personally I don’t think it’s a waste of time. A lot of designers and brands are excited to have people to model their clothes. For up and coming boutiques it’s nice to have a model who will help you promote and all you have to give them is a dress. I have a lot of friends who own stores in L.A. that love it. Sometimes it’s about building a lasting relationship. But that’s just my marketing background coming out :)

  2. Profile photo of Elissa
    Elissa

    Some of these say you need “lots of followers/comments/etc” Can anyone who is approved for these give us an idea of how many followers they have?

    Reply
    • Profile photo of glamourdistrict
      glamourdistrict

      Hi Yazmina (: My blog mainly posts fashion editorial/ runway pictures too. But I still could apply and was accepted for one of them though (it was oasap.com). However that’s if you’re willing to post a personal style post I suppose.

      Reply
  3. prasannakumar

    I really enjoyed reading your posts. They are all well written and informative.
    Congratulation on you achievement. Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

    Reply
  4. Profile photo of Incognito
    Incognito

    Eventhough I don’t have yet the number of followers required by these shops, this post comes in very handy. I went through the links and figured out which shop I wanted to be sponsored by, like that I can set goals to have the number of followers they ask by a certain amount of time. Though I only post outfits on Mondays on my blog, I still feel like having sponshorship from a shop is useful to be able to express even more my style as thanks to this system, it is basically, us, bloggers, that are choosing with which shop we want to work with (obviously I’m saying this also thinking of the brand which must think we’re a good fit for each other).
    Time to work and get more followers !

    Thank you for this great post.

    Shug Avery of Incognito

    http://www.thinkincognito-eng.blogspot.com

    Reply
  5. prasannakumar

    I really enjoyed reading your posts. They are all well written and informative.
    Congratulation on you achievement.Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

    Reply
  6. Profile photo of Ciara
    Ciara

    This is such a brilliant source, thank you!

    I’ve seen a lot of people commenting that they don’t meet the follower requirements some of these brands ask. My advise would be to seek more independent stores to work with (eg. etsy and folksy). I work with a lot of etsy stores on my blog, and there are teams on etsy designed especially to connect bloggers with stores!

    Reply
  7. boca leche

    We are a brick and mortar store in biz for over 6 years. we now have a cute website and we sell on facebook too. We are currently looking for bloggers to work with . check us out!! xo

    Reply
    • Celia

      Hi Boca Leche,
      I just read your post and immediately had to reply, I am a blogger from London and have just started out and am wanting to be sponsored. I love your clothes especially the tops and would love to be sponsored by you.
      Cant wait for a reply.
      Celia
      x

      Reply
  8. Ann

    Do you think it’s okay to get sponsors from other blogs and try it out for yourself? How do you find other sponsors? Do you get it from other blogs too?

    Reply
  9. femmexnista

    I know of this edgy fashion boutique when I was in Singapore called FEMMEX and they are open to support fashion bloggers. not sure of the exact site / page but they are at http://www.xfemmex.com . their clothes are awesome and really cheap too!

    Reply
  10. Johnson

    Very helpful article for all!!! Will definitely check these resources for further use..or market.Congratulation on your achievement.Thanks for providing an effective Blog.

    Reply
  11. Elena

    Hey guys,

    To those of you who actually sent an email to any of these brands to cooperate, did any of them answer to you? Because I emailed most of the brands (apart from Choies, Oasap etc with which I already cooperate) and no one even bothered to answer.

    Please enlighten me so that I’m not the only one worried here!

    Elena
    Blue Velvet

    Reply
  12. Hamza.

    New fashion blog, need feedback, advice and support thanks you so much in advance highlyaesthetic.weebly.com

    Reply
  13. Profile photo of Mary King
    Mary King

    One thing I would advise anyone to do before shooting off emails to anyone is to research the brand. Look for reviews that deal with them and see what people have to say. I wanted to bring that up for a couple of reasons….
    1. For Oasap, I have come across at least a few bloggers that have been scammed by them (such as with giveaways). One blogger, who had been partnered with them, realized they were taking photos from reputable brands and using them on their own. When she contacted them about it, they dropped her and gave her the excuse that it was because she didn’t generate enough traffic. So she did a write up about them…and suddenly they were begging her back. In other words, they wanted her to remain quiet about her findings. She refused. Interestingly enough, yet another blogger received a shirt from them that had a Zara tag on it. She thought she hit the jackpot. She should have had red flags going up that either they are obtaining and reselling clothes illegally, or they are selling knock offs. Instead, she thought it was fine and dandy, and when she asked them about it, they said they couldn’t confirm or deny anything to do with Zara. That should have been another red flag. She just went along with it.

    2. Sheinside was a huge red flag for me…this site has a ton of terrible reviews. People ordering and not receiving their clothing to months later if at all, people getting the wrong order, people getting extremely cheap quality stuff, customer service suddenly going radio silent when you try to contact them about this stuff, etc.

    I haven’t researched everyone on this list. But if any of these interest you, do your homework. You don’t want your blog to be associated with a brand that is less than reputable. It winds up making YOU look bad and puts you at risk for not being able to work with reputable brands in the future. For example, that Oasap? If they’re doing shady dealings by taking things from Zara and you’re promoting it, it’s unlikely Zara itself will ever want to work with you. So keep that in mind.

    Reply
  14. Chasity Buckely

    This really helped me out! Thanks a million! :) Please follow my blog where I review products and share coupons and deals that I find. Also, follow me on Instagram & Twitter: @chatsays

    Thanks again!

    Reply
  15. Profile photo of STACi P
    STACi P

    THANK YOU FOR SHARING! BOOKMARKED AND HAVE REACHED OUT TO SOME OF THESE BRANDS, AS WELL! I WILL COME BACK AND UPDATE WITH MY FINDINGS. ESPECIALLY INTERESTED IN THE BLOGGER THAT POSTED ABOUT SCAMS. I DIDNT EVEN THINK OF THAT BUT GLAD I READ ALL OF THE COMMENTS!

    YOU GUYS ROCK!
    xo,
    staci
    http://cocoandclick.com/

    Reply
  16. Ella

    Hi, I’m not a blogger but an Instagram user and where can I find sponsors for Instagram? Because most of your links are for fashion bloggers which I’m not. I really want to get sponsored with clothes and posts it on Instagram as a hobby of mine. Please help :(

    Reply
  17. Ina Nuvo

    This is just lovely! I´m going to try that right away! Thank you so much for this post, I believe it can help many, many people!
    Since I´m still new to the business this is exactly what I needed :*

    Ina, xxx

    Reply
  18. Natasha

    First of all, I will like to say a Big, FAT, WARM,GREATFUL- Thank You to Katie Tan !!! As a new blogger, I find this article really helpful, I was able to apply to some of the brands you have included. Once again Thank You so much for your help. <3
    T/F/P/I ( @styleinyouu )

    Reply

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