Blog Tip of the Day: ‘Tis The Season of Sales & Returns
By: Taylor Davies

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The week after Christmas is one of the busiest (and most profitable) for the retail industry. While shoppers return unwanted gifts, they also tend to spend more on additional purchases. As a fashion blogger using affiliate links to earn income, this is an important week for your business as well!

As we pointed out earlier in the month, the holidays are a great time to make money blogging, especially if you’re using affiliate links in gift guides, etc. Hopefully, many of your readers were dazzled and inspired by your gift suggestions and made purchases that earned you commissions!

Now for the tough part — since they were probably shopping for other people, the receivers of the gifts may not actually keep them. That means returns that in turn result in sales that don’t close – and you lose commissions.

 

To counteract this post-holiday slump and keep your momentum into the new year, here are a few tips:

 

1. Diversify your revenue streams: Now is a great time to seek out new advertisers for banner ads, sponsored content and giveaways that will keep traffic and revenue up. While many people are on vacation through January 1, don’t hesitate to get in touch on the 2nd to get a jump on potential new clients and relationships.

2. Keep up with online sales & share them with readers: Like I said, this is a time of returns and sales! People will have gift cards, store credit to spend – and probably will be eying the things that Santa forgot to leave under the tree. Share your favorite sales and deals on your blog to drive readers to great purchases that benefit you as well.

3. Give your new content a sales-driven foundation: If you’re really worried about making up for returned commissions, or have seen the analytics in your network take a serious drop, consider putting a heavier emphasis on shopping and shoppable content in your posts.

  Have you seen a dip in your commissions after the holidays? Share your experience in the comments!

Comments

  1. Avatar of Monica Joseph

    Check out my new blog, that highlights my life as a teenage student of the world of fashion.
    http://girlofhour.blogspot.com

  2. Avatar of Nasreen
    Nasreen says:

    returned commisions do suck I have to say, thanks for the tips :)

    http://lazyobsesison.blogspot.com

  3. Addison says:

    I for one will be returning things all week after the holidays… and now I feel badly doing it! Just kidding, but maybe I will think twice about who I am affecting.

    Thanks for these daily doses of inspiration.

    http://willcodeforclothes.com

  4. Avatar of lesimplyclassy
    samwow says:

    I haven’t got any sponsers as of yet, but it’s so true about the returns! I work in retail and I don’t think I’ve seen this many returns in a long time! xx
    http://lesimplyclassy.blogspot.com.au/

  5. Stella says:

    Amazing picture… Thanks for sharing

  6. Nene G says:

    Check out my recent blog related to holiday returns at closetexclusive.blogspot.com

What do you think?