On the top of many “digital predictions for 2013” lists was the term native advertising. Sounds fancy or super high-tech, right?
But what exactly does native advertising mean? We're breaking it down for you:
What is native advertising?
According to Solve Media, native advertising is “refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.”It's basically implementing branded content written in your authentic voice. Sounds a lot like sponsored content, right? Well, it is a form of sponsored content and aims to share branded content organically and seamlessly. This kind of advertising isn't robotic or automated – we're not talking banner ads or pop-up ads. We're talking articles and posts that promote another brand.
Why does native advertising matter?
It's another way that you can monetize your blog's content. Traditional sponsored content that is basically a copy-and-paste of a press release isn't enough these days and your readers will be wanting more. They can smell sponsored content that doesn't ring authentic a mile away. You want your sponsored content to reach your readers, not push your readers away. It's also a smart long-term strategy to think of when building out your blog's marketing goals. If banner ads are a thing of the past, how can you monetize your blog? Native advertising.
How do you implement native advertising into your blog for sponsors?
First, prove the value of your blog. Native advertising lives on your blog, takes up valuable digital real estate, so it's pretty important to be able to quantify your blog. How many pageviews does a post get? How many unique views does a post get? When sharing links, measure how many clicks the links get. Next, once you have all of this compiled (putting it into a case study is a smart idea), share this information with potential sponsors and validate why they should consider doing native advertising on your blog. See what happens, you never know until you try.
It's easy – you write, you share, you measure. Simple but true. Native advertising is branded editorial content and anyone can do it. The trick to doing native advertising well is making sure it is native. It's got to match your voice, your brand, your niche. Make sure the topic matches who your reader is or else it will come off as strange and awkward. (Case in point, the Atlantic and their attempt at native advertising.)
What do you think about native advertising? Is it a monetization form that you would implement on your blog? Mashable shared Solve Media's Infographic and it breaks down native advertising too, in visual form. Enjoy!