The first episode of season 2 of the TV series LOST was called Man of Science, Man of Faith. In it, two of the most influential leaders on The Island, Jack Shepard and John Locke, had two very different ideologies regarding how to proceed when a mysterious “hatch” is discovered in the jungle.
Jack is a doctor, he is the man of science. Locke is a stoic and an intellectual, he is the man of faith. Their clashing opinions are a focal point of the episode as well as the entire series. As a die-hard LOST fan, I often and without intent find myself referencing the show in my daily life. Like today.
I read an interesting article on one of my favorite blogging tip sites, For Bloggers By Bloggers, about crafting your “blog elixir.” The part that grabbed me instantly discussed the question of whether blogging success was more dependent on the science or the art of the craft. See where I'm going here?
As the author explains, there are some bloggers who believe that success can be derived from a methodical and consistent strategy (the science) — while others believe that true success can't come without a creative passion for this kind of art (the faith).
But, can it be both?
The article's author thinks the key is a combination of the two perspectives, and I have to agree. I've met many bloggers who started with a need for a creative outlet (including me) and jumped into all this rather blindly. They then figured out, learned or taught themselves how to apply the methodology to the creativity along the way.
Here's what I know to be true: you can possibly, maybe become a successful blogger without applying any practical strategies to your blog or your content — but PROBABLY NOT. Not anymore, not in today's market. That's why not everyone who loves fashion or takes nice photos or dresses well goes big in our community or in our industry.
This duality is a big part of why IFB even exists! We want to help you nurture your creative talents (photography, writing, graphic design, etc.) but also guide you in understanding and capitalizing on the business opportunities, monetization methods and traffic strategies that are proven ways to gain exposure, grow your site and build a career for yourself.
Unlike John Locke and Jack Shepard, I don't think you have to be in constant conflict when it comes to where to apply your blogging efforts. Jack always said, Live together or die alone – and while slightly less dramatic, the idea applies here, too. A stronger, smarter and more successful blog combines the art and the strategy for a greater good and a more fruitful outcome.
Do you think the key to blogging success lies more in the science or the art? Or, do you agree that it's a balance of both?