Today we’re going to talk about one of those “impolite at a cocktail party” topics: money. Not the money you make on your blog; the money you start with on your blog. Let’s consider two hypothetical bloogers:
Blogger April works in marketing for a large fashion magazine. She brings in a top-notch salary, which means high-end staples like a few pairs of Louboutins and Prada handbags have been in her wardrobe for years. When she starts a blog, those are the items she wears, posts, links to & gets commission from. Those are the brands she’s on the radar to partner with, advertise for, attend the fashion shows of, get press through.
Blogger Bethany works as an assistant at a small local business. She lives on a limited budget, which means she adores finds from Forever21 & local thrift shops. When she starts a blog, those are the items she wears, posts, links to & gets comission from … you get the rest.
These stories are the same amongst any entrepreneur. There is the new business that launches with $1 million in venture capital behind it, and there is the solopreneur who launches a website for free with little overhead. But I’ve yet to hear a story of a blogger who got venture capitalists to invest in her blog and brand. (Hmm, maybe someone should try that!?) Instead, you start your blog with the money in your bank account and the income from your next paycheck. That affects what you wear on your blog, what price point is attracting your readers, and as outlined above – many variables that follow.
Money is not a barrier to success, popularity or viability as a business in the long run.
There are stand-out “top bloggers” who wear everything from Alexander McQueen to Marshalls. Money is not a barrier to success, popularity or viability as a business in the long run. But the math equation of how they make their income is different. And despite a bloggers tastes, aethetics or what they’re sartorially smitten with — you begin your blog where your current paycheck is at.
Therefore, when working on your own business projections for 2013, look to bloggers whose path is similar to yours. When seeking out a mentor, realize that their income from affiliate links isn’t just affected by traffic, but the price points they’re linking to. And if you’re ever feeling at a disadvantage in starting on a smaller budget, make your business icons women like Bethenny Frankle, Jasmine Star & JK Rowling. You can build an empire from a seed. You just have to know the path that will work for you.