Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad

Live-blogged by: Nicole La Mons of www.StilettoMomDiaries.com.

-Tablets not only include iPads. Its important to be on more than one platform. Android (Samsung & Kindle Android) is growing. Don’t focus on one platform.

-It’s important to know how marketers look at your audience.

-Tablet time spent from consumer perspective is a rival with computers.

-What are consumers spending their time on? Email is number one and apps number 2. Video is growing and will be dominant content form on the tablets.

-Tablets are becoming e-commerce. As you think about monetizing your blog, think of tablet device.

-Audience Reach: What do you want your readers and potential readers to do to find your content?

From a Publisher’s Perspective 

-Audience is getting close to 50% male and 50% female

-Huge trend of females on tablets

Reaching mothers 
-Use of Moms using tablets/mobiles to visit sites is growing.

Reasons to adopt a mobile website

-Follow your audience – tablet use is growing

-Boost your traffic

Ask if your blog is ready? 

-How many elements on your page?

-Think about fonts and colors?

-Do you have pops ups? Are they easy to close?

-Think of your navigational elements.

-Think of how user will navigate.

-More people will be searching for content on tablets more than they do on PCs,

being ready will help grow your blog, brand and business.

-Nicole