It's so easy to get caught up in the daily grind of keeping up with your blog. However, making a little extra time to read about the industry can not only inform and inspire content, but may also shift your thought process and perspective on fashion. Below I've shared some of my favorite resources on my bookshelf, in my mailbox, and in my digital library that I've found to be most enlightening and enjoyable over the years, in order to both enhance my understanding of fashion but also to remind me of why I love it so much. Although this isn't an exhaustive list, I wanted to begin with three categories of readings in order give you a good, running start and to get hooked on some of my favorite resources too!
Trade newspapers tend to be THE resource for your industry, no matter if you are a farmer or fabulous fashionista. Commonly referred to as “the bible of the fashion industry,” Women's Wear Daily (WWD) is by subscription only, but if you are a student or educator and have a university email account, you can subscribe to WWD for a tiny fraction of the usual cost. Worth Global Style Network (WGSN), on the other hand, focuses on trend forecasting and analysis, production and design tools and information, as well as some fashion week coverage. Although it no longer offers a student portal, there still is a trial you can sign up for and from time to time there are complimentary Webinars, like this one from January 30th on Fashion Week.
The New York Times is really a no-brainer when it comes to reading a newspaper with a great pulse for the latest and greatest fashion coverage (the Sunday Styles section is the largest, but you can of course check in once a week online and read through everything, like I do with the IFB Saturday Scoop!). I personally LOVE reading The Wall Street Journal‘s Fashion Section found in the Personal Journal on Wednesdays, and Thursdays, and the Weekend Edition (some, but not all of the articles are accessible for free online), as the fashion pieces mix up the trends and expert advice with a small but certain dose of business acumen. Plus, online, many of the articles are accompanied by videos to enhance the fashion features and bring to life what the journalist and interviewees have intended to share.
If you deeply admire someone or aspire to hold a certain title someday, doesn't it make sense to learn about someone who lived, or is living, your dream? No matter what phase of life you may be in, interest, or hobby you may have, reading about someone's life can usually be eye-opening, though-provoking, and educational to your path to get their some day, or merely learn about what it may take to do so. Plus, you can pretty much guarantee you will learn a few trade secrets along the way.
Some of the ones that have had the biggest impact on me all come from professional women, working a variety of factions of the fashion industry:
- Free Gift with Purchase: My Improbable Career in Magazines and Makeup by Jean Godrey-June (beauty director of Lucky magazine)
- Grace: A Memoir by Grace Coddington (creative director of Vogue)
- D.V. by Diana Vreeland (fashion editor of Harper's Bazaar and editor-in-chief of Vogue)
- By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (the founders of Gilt Groupe)
- If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone (founder of fashion PR firm People's Revolution)
- Basic Black: The Essential Guide for Getting Ahead at Work (and in Life) by Cathie Black (president of Hearst Magazines)
So now that you know some of mine…
What are your favorite fashion resources?
By Julia DiNardo of Fashion Pulse Daily