“Basic Livestreaming is so last season” says Susannah Edelbaum of The High Low. Which she is right, while it's nice not to stand in line, convince PRs and tweet away to watch a fashion show and stay at home (or sneakily in the office) on a Livestream. It's not nearly as exciting as being there. You don't get to focus on the pieces you like, much less get them collage ready for your next post.
Google and Topshop has partnered to bring you the full interactive experience of their Topshop Unique 2013 show. I've been to a few Topshop shows, and for a high street retailer, the do produce some of the most fun fashion shows to go to, with statement pieces, a cocktail reception before hand in grand, picturesque venues. The interactive experience will give us access to the “red carpet,” behind the scenes with models, designers, and bloggers, multiple angles to view the runway, even from the models perspective, and a collage tool you can share with your Google+ circles.
So who knows, if the future is digital fashion is going this way… maybe one day we'll actually prefer to stay home for fashion week?
(I'm only half kidding.)