Livestreamed Shows are So Last Season: Topshop and Google Go Interactive
By: Jennine Jacob

Screen shot 2013-02-14 at 9.59.21 AM
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“Basic Livestreaming is so last season” says Susannah Edelbaum of The High Low. Which she is right, while it’s nice not to stand in line, convince PRs and tweet away to watch a fashion show and stay at home (or sneakily in the office) on a Livestream. It’s not nearly as exciting as being there. You don’t get to focus on the pieces you like, much less get them collage ready for your next post.

Google and Topshop has partnered to bring you the full interactive experience of their Topshop Unique 2013 show. I’ve been to a few Topshop shows, and for a high street retailer, the do produce some of the most fun fashion shows to go to, with statement pieces, a cocktail reception before hand in grand, picturesque venues. The interactive experience will give us access to the “red carpet,” behind the scenes with models, designers, and bloggers, multiple angles to view the runway, even from the models perspective, and a collage tool you can share with your Google+ circles.

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So who knows, if the future is digital fashion is going this way…  maybe one day we’ll actually prefer to stay home for fashion week?

(I’m only half kidding.)

Watch the Topshop Unique 2013  interactive fashion show Sunday, February 17th at 3pm, here.


  1. Allison says:

    Google+ is totally taking everything to the next level. If you’re not on Google+ yet, you need to make it happen. Google+ conquered music with the first ever digital album signing with Ellie Goulding and now interactive fashion? I’m obsessed! I can’t wait until everyone fully jumps on board with Google+, I feel like it has kind of been slow to take off.

  2. peprismine says:

    future has become today with the technology… is extensively promoting its google hangouts

  3. Profile photo of Nena
    Nena says:

    You can follow my classy fashion blog for the latest pictures and news from fashion shows and high fashion events
    With Love Nena

  4. Profile photo of Vic
    Vic says:

    The idea of Google+ and Topshop is great, of course it’s not the same as actually being a part of the show but it’s much better than watching a simple live stream!

  5. Shoplik says:

    Google+ is a great way for SMO & getting PR for any site. Google+ is beneficial because it is powered & governed by Google itself.

    Online Kids Shopping
    Buy Online Baby Strollers

  6. Profile photo of Liliana
    Liliana says:

    This is great!

  7. Donna says:

    Wow! Google is now into fashion! This is really a good news for us fashionistas!

  8. Hippie Clothes says:

    I agree with the this article>>
    “So who knows, if the future is digital fashion is going this way… maybe one day we’ll actually prefer to stay home for fashion week?”

    Thank you very much.

  9. Laura says:

    I have one would love to see yours!!

    follow me on twitter!

  10. Profile photo of Dunia
    Dunia says:

    I would never stay home for a fashion show. I think that the whole atmosphere when being there, is so much different. It might be fun re watching some shows, but not missing out on the whole experience.

  11. narda says:

    This is something I am looking forward, a Fashion Show that is showcasing all kinds of beauty wearing different and unique personality, outfit, and accessories. I am gonna try to do my own show, hope it would be soon!

  12. Profile photo of Igor Alekseev
    Igor Alekseev says:

    I think the interactive experience will be more successful if you add to it direct communication with the supermodels, model agencies, designers and other components of the fashion industry.

  13. Maren says:

    Google is now expanding into fashion, this is great news! and very good move for Google :)

  14. Caren Jacob says:

    Hi Jennine, I just came at your article by Google. Google is everywhere; Fashion sector is newest among those. For Cheapest Online Shopping in India one can go to for Apparels, Jewelry, Electronics, Home decor, Toys and more.

  15. Profile photo of Mimi
    Mimi says:

    This looks really cool! I don’t see in person shows disappearing though because seeing things in real life gives a greater depth the a collection.

  16. Profile photo of Carsla Peyton
    Carsla Peyton says:

    Tech & fashion: the perfect pair! I love this idea! Yay G+ ;D

    <3 Carsla
    Founder & CEO of Connect-the-Cloths
    A stylist's, foodie's, & writer's blog in development.

  17. Profile photo of Lifestyle Stylist from Miami Beach Lifestyle Stylist from Miami Beach says:

    I’m reading the comments from last year, and it’s like I’m on google+ and yet I’m not really ON google+. So if anyone would like to invite me to their google+ world. I still don’t understand where I should go after I open my profile page. And I’m on gmail and converted my chat to hangouts.

  18. Julietta says:

    What will ever be able to replace the unique experience of being out, getting public and meeting people at a fashion show? Never mind how good media performance might become in the future, they won’t be able to give us exactly what hands on experiences can do. You can watch a runway online, you may even be able to interact in it in the future – who knows? – but you will never be in that mood, only a crowd of people can create. Just because you need social interaction for that – in what way ever!

  19. Profile photo of Secret Closet
    Secret Closet says:

    Who needs to go to New York fashin week when we can watch it right there on google! …. naaaaah i still want to go to New York! :)

    shop our collections and SALES on

  20. Profile photo of Josefin Forsberg
    Josefin Forsberg says:

    I find this solo exciting! I never shop online, but this really does take the countless hours I spend watching live-stream fashion shows to the next level!
    I ADORE IT! 😀


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