Does Size Matter? Blog Size Demystified

Shutterstock, woman sitting in field thinking

 

A confession:  I’ve been blogging for almost 6 years, and yet I don’t know what size blog I have.  I know my stats: how many pageviews I get, what percentage are unique visitors, and what my bounce rate is.

But I don’t always know what that MEANS. It wasn’t until talking with Jennine one day that she said, “Oh, you have a nice mid-sized blog,” that I had any idea where my blog stood.  It stunned me, because I always thought my traffic was small peanuts.

So I’ve chatted with Jennine of IFB & The Coveted, Kelsi Smith of Los Angeles Fashion Council and Two Point Oh LA, and Yuli Ziv of Style Coalition.

What do these three ladies have in common? They’re working with loads of bloggers, from small to large, and have an deep understanding of how to build relationships between bloggers and brands.

Let’s Chat Blog Traffic….

I broke up the conversation into 4 blog sizes: small, mid-size, big, and superstar.  Unsurprisingly, the ladies shared similar ranges for each of the areas.

  • Small blogs range from 0 page views to 20,000 per month.  Within this, Kelsi said,
    I’ve always felt that the magic number is 10,000 page views a month – and that’s a good place for anyone to aim. The blogosphere is so over saturated that hitting that number with meaningful views is harder than it used to be, but it’s still a good place to aim.”

    Great advice for those of you starting out– and 10,000 can become an achievable goal with smart SEO and genuine engagement with your fellow bloggers.  Yuli says that from the perspective of Style Coalition, a small blog is anything with under 10,000 unique visits a month.

  • Mid-size blog ranges? That’s where the numbers and the range get murky. Jennine says, “I’ve heard anywhere from 20k to 100k to 500k page views” where as Kelsi says, “10K-50K page views is Notable. 50-100K pageviews is Superb.”  Yuli mentioned that they’re looking for bloggers with 10,000 to 100,000 unique visits a month to fall into the mid-size blogging category.
  • Large blogs begin in the 100,000 to 250,000 page views range.  You’ll find a lot of bloggers represented by agencies in this range: they’re large enough to be appealing for large campaigns, but still small enough that cost isn’t going to get prohibitive for a brand.  Yuli shares, “a large blog has 100K+ uniques or 500K monthly page views and up.”
  • Those superstar bloggers? We’re looking at a range of 250,000-500,000+ page views a month. Beyond page views, Yuli also mentions that, “from a business perspective, a superstar blogger is someone in the medium or large size range who has built a strong loyal following and a personal brand that is attractive for advertisers and they feel comfortable working with. So it’s not just traffic, it’s a combination of scaled reach + engaging personality + business savvy.”

That all being said– size doesn’t alone matter.  Don’t let it get disheartening to think you’re not in the bracket you wish you were in.  All three ladies talk about how bigger doesn’t always mean better–especially if catching the eye of a few brands is your goal!

Kelsi says, “eventually it does sort of plateau – especially monetarily, given a CPM model!  Most brands can’t pay $5000 for a blog with 500,000 page views; they get more bang for their buck with $500 for a blog with 50,000.

Similarly, Jennine said, “I think it has to do with engagement and appeal,: some of the smaller bloggers can do better than big bloggers because they have high engagement and conversion.

Does your blog rank where you thought it did? I know mine sure didn’t! Does having a clear idea of where blog sizes ease your mind, help you form concrete goals, or inspire your thoughts on where to take your site?

[Image from Shutterstock.com]

About The Author

Profile photo of Ashley Robison

63 Responses

  1. Lauren // thepearshape.com

    It is very comforting to know where my blog sits now. I always thought that because I hover around the 10-15k range that I was a teeny tiny blog. To know that i’m somewhere in the mid range is nice! 50k is a great place to aim for someone of my size and that has been blogging less than a year. Furthermore, knowing where “superstar” bloggers are hitting is also helpful.

    thanks!

    Reply
    • Profile photo of Looks by Laura
      Looks by Laura

      How is that even possible when you only have 9 followers on Bloglovin’? Are you really being honest with the numbers you’re telling us? If it really is true than I apologize for my unbelief :).

      Reply
      • Profile photo of Tiff Ima
        Tiff Ima

        to chime in….

        Bloglovin is not by any means the main source of traffic. Her blog also has an RSS feed, and is connected to Twitter, FB and Instagram. It’s possiblle that she recently added bloglovin’ :)

      • Kelsi (@Stylesmith)

        Yep – Bloglovin’ is not the be all end all many bloggers don’t even use it – I’ve never promoted it as a blogger and wouldn’t ever use it as a source for stats as a campaign tool.

      • Franziska

        I think not giving your readers the option to follow you on bloglovin may be a turnoff for some readers. For example, I use bloglovin and it’s the only way I can keep track of the blogs I follow. If a blogger doesn’t have a bloglovin button on their blog, I probably won’t try to figure out if you are on there in the first place unless I really really want to follow you. I think you may be doing your blog a disservice by not giving future readers the option of following you the way they follow blogs.

      • Micky

        There are parts of the world where people haven’t even heard of Bloglovin’. I blog from Portugal, in Portuguese and most people haven’t even heard of bloglovin’, let along actually have an account there. Bloggers don’t have their blogs in there, so readers won’t even bother to get an account. The most popular bloggers in the country don’t have a bloglovin’ account, for example (and by most popular I mean the ones who get more views and have more “likes” on Facebook, since I hardly know anyone who uses Twitter here).

  2. stylonylon

    Yes, so good to see the figures broken down. I’ve just reached 10k pageviews a month and so nice to find out that that’s on the cusp of mid-size. So rewarding when hard work pays off! :)

    Reply
  3. Andrea Miñoza

    Always thought my blog’s in that range and I’m glad I didn’t disappoint myself. At the end of the day, it’s what you do for your blog that matters. Not the number of clicks but the passion you have. :)

    Reply
  4. College Walk

    For a blog that’s only been out for a month, I guess I can’t say that I’m TOO surprised with where my blog ended up in the small bracket. This definitely makes me feel better though with a goal of where I should aim. Now how to get more viewers… haha.

    Reply
  5. Profile photo of E-M
    E-M

    I started blogging 3 months ago and now that I checked my traffic, it’s almost 5k visits per month. I guess that’s a good traffic, considering I’ve been blogging only for few months? I hope so. <3 It kind a makes me feel hopeless because I haven't got any clue on what to do to get more audience.. xo

    http://zerxzastyle.blogspot.com

    Reply
  6. Angeles

    I never thought of my blog in those terms, but at certain point I was curious about the traffic, this makes me think that geographic location or the language of the blog is also a very important factor on the number of visitors..

    Reply
  7. anne

    This is so helpful to me! I’ve always wondered where I am, and consistently feel those “grass is always greener” feelings for the bigger blogs. But it’s really true that a smaller blog can mean more reader engagement.

    Reply
  8. Fabulous 30s

    This is good to know!! I am still in a small size but I am blogging for just a couple of months, so it is not surprise. But it is good to know all the figures and where to aim.

    I agree, now we just need to figure it out how to get all the readers and more engagement from them.

    Reply
  9. Profile photo of Lexi
    Lexi

    I get frustrated sometimes because I’ve been blogging for over a year and I’m pretty squarely in the “small” category. I put in a ton of time, effort and research into my blog and sometimes I feel like that isn’t reaching anyone.

    However, part of the reason I started blogging in the first place was because I liked the idea of a project that didn’t have a definite end point, instead it’s more of a journey. I look back at where my blog was the first few months I started and where it is now, and I’m amazed by how the quality of everything that I’ve produced has continued to increase.

    When I get frustrated, I like to imagine that same growth continuing on for the next year and then the next and it helps to keep me motivated.

    Reply
  10. Jill

    This is a really interesting article and one that I appreciate reading as a blogger. Especially from a “professional” point of view. Often when you are the blogger it is hard to get a good read on what the actually happening around you – or to get a good feel of the landscape outside of yourself and your blog. When I get approached for campaigns I am always curious why I was chosen (or if I wasn’t chosen why as well) and these numbers help see where I fall in with my fellow bloggers.

    One slightly confusing part of the article is the pageviews vs unique visitors. The author gives the pageview # while the source “Yuli” mentions unique visitors.

    I love seeing this type of information from your site though – great article!

    Reply
  11. Carolyn

    It’s crazy to think of how many hits those superstar bloggers get.
    I feel a bit like a miniature star in the nights sky sometimes in the blogosphere.

    Reply
  12. iheartheels

    I’ve been blogging now for 5 years…seems like an eternity since there are so many new blogs. My blog is still steadily small. It’s very frustrating because, in the long run, I am always judged on numbers.

    Reply
  13. Anusha

    Well in that case I have a SUPERRRRRR SMALL blog. But I’ve only been blogging for 3 months so lets see how it goes. Great Read.

    Reply
  14. Profile photo of Sara Miller
    Sara Miller

    So happy to see the numbers broken down. I feel like so often blog size is based on number of GFC followers but there is so much more to it! Thanks for posting!

    Reply
  15. FutureLint

    I do think the pageviews and unique visitors mean more than GFC or bloglovin numbers just because of how many blogs have all these “giveaways” where they make you follow them on 19 different forms of social media to enter. That doesn’t mean they actually come back and read your blog or comment once the contest is over… it just means they haven’t unfollowed you yet.

    Reply
  16. Becky

    Well, I’m in the small category then! And I’ve been in the “small” category all my life being only 5″ tall so I guess that’s where I’m happy…..lol.
    I’ve been blogging nearly two years and it can be tough to get those hits and followers. I have to remind myself constantly to just blog for me and do what makes me happy.
    Becky x

    Reply
  17. Profile photo of Kanaej
    Kanaej

    I’ve been doing it for 3 years and am square in the middle of pageviews. My blog goal for the year is to do 10k. Although, I don’t mind being a small blog. I love doing it so the numbers matter but they aren’t going to deter me.

    Reply
  18. Grace - Stripes & Sequins

    This is a really interesting article, but I don’t think I agree with you. I think you are on the right track measuring a blog by pagviews vs. followers, but the numbers just seem off to me. For example, I can totally see 100k uniques as a “large blog,” but 100k page views? That’s a small-medium size blog if you ask me.

    When speaking to others, I refer to my own blog as a mid-range blog but based on your stats, my traffic would put me in the “superstar” category, which is just not the case. (Also I do just want to point out – you categorized myself and others with similar traffic as mid-ranged bloggers in this post a while back: http://heartifb.com/2012/07/20/the-power-of-mid-range-fashion-bloggers/)

    When you look at blogs like Honestly WTF, Cupcakes & Cashmere, Man Repeller, Atlantic-Pacific… those are your superstars. And each of those blogs gets at a minimum, 1.5-2 million page views per month. Getting to 250k page views is certainly a great accomplishment and something to be proud of, but it does by no means, make you a superstar.

    Also, I would be careful here – it would be great to hear more brands give their input and experience. Speaking from my experience at work, we’ve gotten the most bang for our buck when we’ve invested heavily in one of those larger blogs.

    I just feel like this article wasn’t very well researched. Numbers are a tricky thing… I’d hate for a newbie blogger to look at these numbers and think that is the benchmark for where they need to be. I hate being critical, but the blogging community is an important one to me, and I think discussions like this are important to have.

    Reply
    • Profile photo of Kelley M.
      Kelley M.

      Grace, as a newbie blogger, I really appreciated your comments and insight. I am slightly confused by this article and immediately thought back to the article you’ve linked to in your comment. There is a huge difference btw blogs that are bringing in 250-500k page views/month vs. ones with 1.5-2M page views/month but the article has those blogs grouped together. Maybe there is a group btw the “large” and “superstar” groups that needs to be addressed…?
      Thx!
      Kelley @ ChicGiftGuide.com

      Reply
  19. Raindrops of Sapphire

    Thank you for this article! I always wondered where my blog stood. I get around 55,000 – 60,000 page view a month on my blog and I actually thought that my blog wasn’t very good at all. But knowing that’s in the middle of the mid range, that makes me feel better. I’ve been blogging for almost 3 years so it’s nice to know that the hard work is actually paying off! I was only comparing it to a site that I work for which has almost 2 million page views a month, so I guess that wasn’t such a great comparison lol!

    http://www.raindropsofsapphire.com

    Reply
  20. Kate

    Overall it depends on the brand your dealing with. Small brands will look at engagement because it increases the chance to create a conversion and thus some smaller blogs are better. In the mean time big brands want views which is why you will see people like Fashion Toast with large sponsors. Big brands just want the message out there as far reach as they can get and that means eyeballs. So overall your just looking at the brand your dealing with and if your blog is worth it. Chances are if you’re pulling under 100K page views you should get smaller brands, but you must be able to show conversion. I think sometimes small blogs will overvalue themselves in the hope to get to the big guys, but if you know your worth and your audience and your willing to share your analytics or work with an ad platform to sell ads for you like Cupcakes and Cashmere does then you’re good to go. I don’t suggest most bloggers do their own management on that end since many will get taken by the brand. I would know I’ve done brand marketing for about 6 years now and currently work with in a media company, but overall it was a good article. Always nice to see what the other side thinks about there numbers.

    Reply
  21. Diana

    Wow. I had no idea I was in the medium category, at 30,000/month! and I don’t have that many followers in bloglovin, it seems like not as many people as we think care for using bloglovin. I use it all the time to follow blogs, personally, I think it’s great.

    Reply
  22. Anna

    I get an average of 5,000 views a month, not even knowing if it’s unique or not. But I guess every blogger starts small right? So yeah, my blog is still teeny tiny for 2 years of blogging in my current blog! :)

    Hope you guys can visit:
    http://www.annapalaspas.com

    Reply
  23. Musank

    Thank you for the helpful article! And I’m completely OK with being teeny-tiny, just like some of you out there! Nothing wrong with it :)

    Reply
  24. Cody Doll

    Wow. That’s crazy. So pretty much to grow your blog, your going to have to put money into it. Sigh. So much for going anywhere. I don’t have a 40 hour job and no way can I pour that much money into my blog. Oh well.

    Reply
    • Ashe @ Ash in Fashion

      Hi Cody Doll,
      I’m not sure where or why you got the impression you need money to grow your blog? Most of us grow our blogs organically– by building relationships with other bloggers, through SEO, leaving links on their sites, etc. Over the years, I haven’t had to put a lot of money into my site, and most of it I’ve put in later on– after my traffic had leveled out!

      Reply
  25. Profile photo of moiminnie
    moiminnie

    After reading this article, I’m a bit confused. You’re talking about pageviews first, and then unique visits in the same context. What’s it gonna be??
    Also a lot of brands just look at follower number, they don’t even ask for your stats. That’s why everyone is in such a rush to get as many followers as they possibly can.
    xx,
    minnie @ http://www.moiminnie.blogspot.com

    Reply
  26. Profile photo of Sanja
    Sanja

    Looking at this I am very disappointed. My blog is from September, but still doesn’t have the traffic I want. Maybe it’s the audience in my country, maybe it’s still new and unusual and the awareness is too low. I’m trying to find new ways to change that, any advice would be helpful :)

    http://sanjaburgundy.blogspot.com/

    Reply
  27. Jamie

    Hi Ladies,

    I’m launching my blog, Street Style Indy, this Friday and I’m just wondering if there are any suggestions to get readers. I’m trying to soak up info about SEO, but it’s still over my head right now. Thanks & I’m so happy I found IFB!

    Reply
  28. Profile photo of The Street Style Edition
    The Street Style Edition

    Hi Ladies,

    I just launched my blog, Street Style Indy, last Friday. Is there any article about how to increase readership? Also are page views more important than unique visitors? Lol, I’m still learning how to analyze all of these figures.

    Best Regards,

    Jamie Yan

    Reply
  29. Hallie @ corals + cognacs

    Thank you for this post, Ashe! This type of content is SO helpful for that ever-essential gut-check. :-)

    To those looking for resources (in addition to IFB) — and regardless of your blog size/age — I’d highly recommend Yuli’s book, Fashion 2.0: Blogging Your Way to The Front Row. I’ve read it a few times and at different points in my blogging “career” and each time I’ve had a different set of takeaways.

    Reply
  30. ICFashionChic

    I’m pretty tiny. But I don’t mind that. It’s nice to know that you have a small group of loyal readers that keep coming back. Not planning on monetizing my blog anytime soon either so…I’m ok.

    Reply
  31. Profile photo of runwaymonk
    runwaymonk

    Thanks for this professional tip for assessing a blog. My blog is supper small right now. But its just 4 months old and at least now i’m clear on where my blog is right now and where I want it to be. You have helped me place my aim and now my will be working towards it.

    https://runwaymonk.wordpress.com

    Reply
  32. Profile photo of runwaymonk
    runwaymonk

    Thanks for this professional tip for assessing a blog. My blog is supper small right now. But its just 4 months old and at least now i’m clear on where my blog is right now and where I want it to be. You have helped me place my aim and now my will be working towards it.

    https://runwaymonk.wordpress.com

    Reply
  33. Behind the Mirror

    Thank you for posting this!! I find there are very few statistics out there as to what a good amount of page views per month are!!!

    Again, Thank you!

    Reply
  34. Profile photo of Alexandra Haygood
    Alexandra Haygood

    This is really informative article for bloggers as we continue to learn how to grow and better engage with our readers. Actually, I think all of the comments here have been the most helpful! As a new blogger, I started off having no clue about what type of targets to aim for and what my stats event meant. This whole piece has been very eye-opening. Thank you to everyone for your transparency and input!

    xo, Alex

    Vast Aspiration

    Reply
  35. Profile photo of Stephanie Dawn Sjoberg
    Stephanie Dawn Sjoberg

    great article! my blog will be hitting the ONE YEAR MARK in a few weeks…and is now up to 10,000 views per month. My hope/plan/desire would be to push for 50,000 per month my the end of year 2 and 100,000 by year 3.

    if not, then oh well! it’s been fun to push myself and i’ve learned so much about the internet, marketing, photography, etc…that I feel the tie has been worth it. i also created a site for a business we have, which is doing phenomenal so i can say what i’ve learned has paid off!

    also….i do not bother with Bloglovin or GFC…it’s just all too much to deal with. The top universal sites for networking and connecting are Twitter and Facebook as well as Instagram and Pinterest, so that’s the only way I can follow anyone back. I only have close to 500 Followers at this point, so I can only assume that people are continuing to come back and check in…but do not want to be getting a daily barrage of emails or notices about “your new blog post.” They will come when THEY want to.

    thanks to everyone for discussing your stats…it’s helpful to help us all gauge ourselves!

    Reply
  36. Mark Alexander

    Even though my blog isn’t fashion oriented, I always turn to IFB for advice. That’s the best article on blog size I’ve come across and I am happy to share that after a year of (not too regular) blogging, I am in the 10,000 bracket. My strategy is to pass the 50,000 bracket next year and make my way up to the top.
    I found the info on superstar bloggers particularly interesting. I wish social media following didn’t come into play though. Big numbers of followers do not always equal interaction and engagement.

    Reply
  37. Ajay

    I have just started a tutorial site with 5 articles and its been 15 days since launch and i have got 20K views already. Should i consider this as a little success ?

    Reply
  38. Rick

    hello all, i’m a blogger since januari 2014 and i am compared to this numbers a very very very small blogger, first of all, i dont care :) i blog to make myself happy and hoping to inspire others. the reason i comment here is because i have visited as many blogs here i could. and i discovered that many people have blogs about fashion, life style, tutorials. are those the most used subjects in blogs? my subject is not really a subject, i would describe it as “life”. i write about my journey and progress i make in my life. problems and resultant from there interesting (general) subjects like honesty, addiction and thoughts, very much thoughts (as i have autism). my point is, are there other people who have similair subjects and thoughts i write down? i post my blogspot but only to confirm, dont bother reading as it is in dutch :) (i maybe will go over to english, but not before i have more experience) please anwser patient and i will respect you to. greetz, Rick

    Reply
  39. Melody

    By the definitions you provide, I have a “large” blog. But I’ve never thought of it that way. I’d even be happy with less traffic if the circumstances were right: I think my blog is on the right track simply when I’m happy with your own writing, and where there’s a community of visitors who have shared interests. Have a few, regular, consistent readers is wonderful. I haven’t done much but write consistently for years on my blog, and love my own blog. I’m sure you must feel the same way about yours.

    Reply

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