We talk about the ways you can make a career from your blog, which is great, but what if you love blogging but don't want to be a professional blogger? While the obvious career paths include things like blogging for a brand, or being a Social Media Director. One common, yet often forgotten career path for bloggers is that of a Fashion PR. When you stick around long enough, you'll notice the PR companies that tend to hire people with strong blogging backgrounds, which if you're looking for a new career and you have a an established blog and network of blog friends, this might be your calling.
IFB member and Fashion PR, Crosby Noricks, the voice behind PR Couture, is speaking at a two-day crash course in Fashion PR called Fashion Confidential to my attention. It includes 13 hours of workshops, breakout sessions, activities, a workbook and critiques. It would be a great segue into building your PR resume, and even if you don't use it to get a job, you could use it to develop your brand and do your own PR.
Yesterday, I talked with Crosby about how and why a blogger could take the Fashion PR career path:
What is a Fashion PR?
A fashion PR or fashion publicist manages the relationship between a brand and it's various audiences. In fashion, this often mean working with the media and stylists for press coverage or celebrity placement. However, it now also requires an ability to determine right message, right audience, and right platform – taking into account not just traditional media but social media and a brand's “owned media,” Fashion brands are increasingly looking emulate editorial content on their brand channels, and even bringing on former fashion editors to spearhead these efforts.
What skills to people need to be qualified as a Fashion PR?
Working in public relations requires critical thinking, problem solving and a “can-do” attitude. Strong media contacts and proficiency in different social platforms is important, as is the ability to develop multiple story angles and successfully gain the interest of the media, social customer, vendors and partners for mutual benefit.
Many people get into PR after working as Journalists, why do you think that is?
Being an excellent writer is an important part of the job, and for those who enjoy writing, public relations can offer a creative outlet. Additionally, being on the receiving end of PR pitches, and understanding the needs of a journalist, make them uniquely qualified to bring that firsthand experience to the table.
How would being a Fashion Blogger help you to be a good Fashion PR?
Successful fashion bloggers understand the importance of a strong brand identity and the power of an engaged network. Additionally, much like a journalist, the experience of being on the receiving end of PR pitches can provide a unique perspective when it comes to blogger partnerships and general what works/what doesn't work.
Can you share a few tips on how to break into the PR industry?
For many, the key to breaking in is to secure an internship, or short-term volunteer position at a PR agency. Social media has made it possible to connect with and reach out to PR agencies, and it can be beneficial to build relationships that way. Of course, I would be remiss not to mention my book, Ready to Launch, which was written precisely for entry-level PR practitioners looking to get their foot in the door. Fashion PR Confidential workshops, in partnership with Danika Daly PR, offer a unique workshop environment to better understand how it all works!
What's the one piece of advice you would give someone looking to get into PR?
Treat your own personal brand (blog, LinkedIn, Twitter) the way you would a client and focus on building a positive reputation among your colleagues, partners, publicists and brands. They way you stand out is by allowing what is uniquely you to shine. Also, never proclaim to a hiring manager that you have a “passion for fashion!”
*Speaking as someone who has hired people, it's true. Never, ever say you have a “passion for fashion” in a job interview.
For more information about the Fashion PR Confidential workshop, please click here.