If you do something new on your blog and don’t announce it, did it ever happen? If you don’t tweet about it, did it exist? As bloggers, we’re used to conducting our business out in the open, but when is it time to just shut up and blog?
I’ve always been the type of person to generally keep my head down, stay focused and work really hard to achieve my blogging goals, but there’s also a perception that you need to make THE MOST NOISE to be THE MOST successful blogger. Not true. Of course, success is relative (you should set your own standards for YOUR success), but you’ll come closer to achieving it doing the hard work and focusing; just talking about your success doesn’t make it so.
Some of my favorite ways to just shut up and blog:
Don’t make big announcements
If you decide to do something BIG on your blog or make a change, just do it, don’t ANNOUNCE that you’re doing it. I’ve seen this so many times, and there’s always a backlash because either the blogger doesn’t follow through, or whatever she did couldn’t possibly live up to the hype. Make the changes, add the new section, or whatever, and mention later: “Hey, I did this for the blog, hope you like it!”
Not only do you frustrate your readers by promising something that may or may not happen, or may or may not be as AMAZING as you made it sound, you’re putting a lot of additional pressure on yourself. If you want to start taking advertising on your blog, just do it quietly (don’t ask readers to click on your new ads!!) and deal with feedback later. Cut back on blogging, change your focus, whatever you need to do, but do it first, ask questions later
I first read this advice in CopyBlogger or ProBlogger I think, but it has stuck with me for many years: don’t apologize for not posting daily, or if you miss a week, just get back into the groove. You don’t HAVE to explain why you haven’t posted in a few days, just start posting again. If you’re like me and you share a lot on your blog, mention that you’re going on vacation or need to take some time off, or whatever, but don’t apologize when you return for actually doing it. You’re allowed to have a break without apologizing for it…
Don’t read other Fashion Blogs
Unless they inspire you, teach your something, or make you happy. Absolutely do not read other fashion blogs to scope out your competition, because you feel like you “have” to, or because everyone else does. And especially don’t read fashion blogs that make you feel like you’re not good enough, that you have achieved enough, or aren’t successful enough. I stopped reading most fashion blogs years ago and couldn’t be happier. Of course, I’ve added some back in, but only those I can relate to and find meaning in.
Blogger envy and FOMO can be touchy subjects, and it’s easy to say “don’t be jealous” or “don’t judge her life” or whatever. But the fact is, we all have moments when we compare our lives to others, which NEVER ends well. If you’re constantly reading a blog that makes you feel bad about yourself or your blog, STOP READING IT. Sure, you could take that and use it as inspiration, but honestly, there are better places to find inspiration.
Your success is yours to create and manage. End of story. If reading other fashion blogs keeps you from finding your own way, just don’t.
Save the Drama
No one likes a drama queen (unless that’s your persona)…don’t over-dramatize every issue in your life ALL OF THE TIME. First, your readers don’t care that much, and second, it gets tiring. In this day and age of blogs and social media, we spend most of our lives online, and get to know people in ways we never imagined (or wanted), so don’t make your life out to be OMG THE BEST EVER because it’s not. And we know it.
Don’t spend too much time on Social Media
Jennine covered this wonderfully earlier in the week, but it’s always worth repeating: your blog is your home, that’s where most of your investment should be focused, not on social media.
Do you tend to keep your head down and blog? How have you done it?
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