Is Blogging Dead, or Just Evolving?
By: Jess Estrada

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came across Jason Kottke’s “The blog is dead – long live the blog” article last week and it definitely left its mark on me. In it, he talks about the evolution of the blog’s presence – rather, prominence – as the platform of choice for internet users. As corporate websites and social media sites continue to grow and evolve themselves, the popularity, purpose and even DNA of blogs has been integrated into these sites. In other words, all the reasons people had to maintain and visit blogs are quickly being fulfilled and even replaced by social media and other sites. Having lived and breathed the blog life for the better part of six years, it was an interesting perspective at the changing landscape of our beloved blogging industry.

I’d been struggling the past few weeks with whether or not I still wanted to post regularly on my blog. I had some writer’s block triggered by holiday stress, and that snowballed from writing posts to whether or not I wanted to continue blogging at all. After reading this article, I started to realize that I was looking at my blog the same way I had two or three years ago.

I’d been struggling the past few weeks with whether or not I still wanted to post regularly on my blog. I had some writer’s block triggered by holiday stress, and that snowballed from writing posts to whether or not I wanted to continue blogging at all. After reading this article, I started to realize that I was looking at my blog the same way I had two or three years ago. While the blogging landscape’s changed, I was still looking at it as if it hadn’t. I thought about my content, and how much of the stuff I used to write about, I just wasn’t interested in blogging about anymore. I thought about my social media presence, where I’m busy sharing photos and videos I might’ve only shared on my blog just a few years ago. I was uncomfortable in my current situation, and yet all I had to make was a small shift in my perspective.

So do I think blogging is dead? Absolutely not. I came out of my blogging funk knowing that my blog is my main piece of real estate on the interwebs, and all of my other online/social media presences are pieces leading back to my blog. We have creative freedom on our blogs that social media sites just don’t allow. Though corporate brands have a lot of manpower behind them to create beautiful, blog-like sites, they’ll never have the soul and heart of a blogger who’s put their everything into it. It takes a truly talented, motivated individual to maintain a successful blog. They simultaneously play the role of writer, photo editor, graphic designer, marketer, publicist, social media maven, community manager, website admin and troubleshooter, often on top of many other roles they play in their lives.

I do believe that a shift in perspective on blogging is inevitable if you haven’t already experienced it. Blogging just isn’t what it was a few years ago, and I needed to understand that to find a renewed connection to my love for it. Regardless of your thoughts on the issue, the fact of the matter is that brands and readers are looking well beyond your blog to follow (and evaluate) you. When I think about my editorial calendar, what I’m putting out on social media is almost equally important to what I decide to write about on my blog. If you’re choosing to make a name for yourself as a ‘blogger’, understand how the blogging landscape has changed, and evolve accordingly!

[Image credit: Shutterstock.com]

Comments

  1. Donna says:

    I’ve felt the shift for sure. I’ve found that my social media sites are better for outfit posts, etc, and my blog is really more of a place for editorial content and opinionated pieces. I think the day of the traditional “fashion blogger” who just does outift posts is done. The most successful blogs seem to be the ones following a more print based format or who focus on giving advice on what to wear, like Refinery29, etc. I’ve even found myseld becoming bored of ManRepeller and bloggers of the like. How many outfits can one possibly look at?

    YogainHeels.com

  2. Fernanda says:

    That being said, check out my blog at http://www.fernandastange.com
    :-)

  3. Avatar of Bridget Lappert

    Great post! My blog wouldn’t be what it is without social media. But the blog is the heart and soul of my entire “brand”. Each blog is so unique and I think as long as you’re consistent with your posting, your voice and POV – you’re half way there.

  4. Carla says:

    Honestly what I feel today is: a lot of people want to be popular/recognized posting their professional photos with simple daily looks talking about what they did on that day or talking nothing…And unfortunately this doesn’t works anymore to me and to a lot of people. It sounds selfish and is boring. We already know how to put an outfit together, how to use that…The fashion industry teaches this very well. You can see on brand posts on facebook. People want to see something exciting. They want something from bloggers. Tutorials, inspiration, . You need to be an inspirational person today, you need to support something else than clothes, WRITE, be useful somehow. I was looking for bloggers to link in my new blog and was hard find anything that amazes me.

    • Avatar of Biki
      Biki says:

      Carla, I ABSOLUTELY LOVE your comment, you are so write. Speaking on behalf of myself: I want something more from bloggers than telling me how to mix this & that, seeing them model outfits and reports on what Ms Celeb So and So is wearing. I want to learn something about that blogger’s beliefs and be inspired by how they use fashion as an instrument to raise awareness on different facets of their life or life in general. Now don’t get me wrong, I love decent outfit posts et al, but the blogs I follow offer oh so much more than that…

  5. Amanda says:

    Loved this post, thank you for sharing some positive life while maintaining the facts. I enjoyed this quote especially ” It takes a truly talented, motivated individual to maintain a successful blog”. Very true :)

  6. Avatar of Aahna
    Aahna says:

    I think blogging is alive but it changed because simply, we changed as well. Social media, especially twitter and instagram changed the way we were used to blog. We don´t check the blogs in the same way we did, but we check our social media every 5 mins. I thing we should focus in the other ways of communication but be aware about the importance of mantain blogs. I had the same feeling after reading an article some time ago, about what kind of content i wanted to create since the rules changes. I realize that the reasons why i started blogging are still here.

    LAZYCATSTYLE

    • Avatar of CynthiaCM
      CynthiaCM says:

      I agree. I’m finding that for me, outfit pics, seasonal previews and food pics are more likely to end up on social media than on my blog posts. Over the last couple of months, I probably attended 20+ S/S 2014 previews and I think I have only posted one or two on DelectablyChic!. Instagram/Twitter, however, has all of them (not every piece, of course)!

      Cynthia

      http://www.delectablychic.com

  7. Kiri says:

    Great article. Thanks for this. My blog is still new and it’s great to get other more senior blogger’s opinions on the blogging landscape.
    Kiri
    http://www.fashionblender.com.au
    http://www.facebook.com/FashionBlender

  8. Avatar of Corinne
    Corinne says:

    I’ve felt this shift too, there are so many social networking sites out there, it’s almost impossible to keep up with a facebook/twitter/google plus/look book, but also damaging to neglect them. I really struggle promote everything on my social networking sites!

    Corinne x
    http://www.skinnedcartree.com
    http://www.bloggeforums.co.uk

  9. Jamee says:

    I think evolving is a good way to describe it. I would think that blog saturation (meaning everyone and their dog now has a blog) been a part of the shift as well as I think there is also a more business approach to blogging now as well which is not necessarily a bad thing in itself. It has just changed the blogging culture and not all the changes are positive. In some ways I think community and engagement have been replaced by SEO and analytics as the primary focus of posts. Even on Twitter I have noticed that conversation is often lost in a sea of links and ads. Am I the only one who has noticed this?

  10. egedenne says:

    My blog, is my social arena. But, I recently closed my blogs comment field, because I felt it would not be useful for me and my blog to keep it. It looks like most people dont want to spend their time on commenting, they want to be entertained, inspired, read some seriously texts, or find something useful.

    I don’t have twitter, facebook or instagram. I find it too much to spread my self on. So I love my blog.

  11. Jenna says:

    This is such an interesting topic and something I’ve been pondering a lot lately. With the popularity of Instagram and other social media platforms, it seems that many blog followers are engaging more through social media vs. on the blog itself. I understand the importance in having a social media presence for your blog in this day and age, but I think it’s also important to offer a variety of different content on each platform, while focusing on keeping your blog as the primary source for content.

    -Jenna
    http://www.adornedwithlove.com

  12. Arielle says:

    blogging is essential for everything fashion! it allows so much inspiration and advice! I will forever love it!

    Arielle xx | http://livegoldco.net

  13. Avatar of Purushu Arie
    Purushu Arie says:

    I certainly don’t think blogging is dead but not very happy either in the direction ‘fashion blogging’ in particular is heading. Blogging communities & other big blogging names should try and encourage more content rich blogs than mere personal style posts which talk about nothing but few brand names, without any relevant trend/themes (which are overdone to death now) :/

  14. Avatar of Adrianna Kinal

    I started my blog/site August 2013, so can’t say much about how things have evolved over time in the blogging world. However, when I did decide to start my blog, I knew it had to be original. Each post that goes up has to be inspiring – for example my posts include holding the moon, levitating, falling out of the sky and a lot more. I also feel you must either dedicate yourself to your blog or not at all, post to as many social media outlets as possible, because you never know where you might inspire someone (and hopefully come back to your site). xx

  15. Personally, I think the title of “blog” needs to expand. It used to just be an online diary, but now it has become so many other things. For example, I think we need to use the word “blogazine” to describe websites publishing original content like what you would find in a magazine. I also think there is a vast difference between a “professional” blog- where the person is earning decent money and a person just taking pictures of their daily outfits. Look at The Huffington Post. It started as a blog and is now considered a media conglomerate.

    Though I have been blogging for about 5 years, my blog started as an online diary to find other people with my same interest in vintage fashion and has now become an online destination for women looking to add more glamour in their lives. Though I consider it a “lifestyle blog”, it really is more of a daily magazine with original original articles written by both myself and my team.

    I don’t think blogs are dead, I think the word “blog” is dead and we need to find a new vocabulary to describe the different types of blogs out there.

    Thanks doll,
    Bethany Herwegh
    The Glamorous Housewife

    • Mignon says:

      I agree with you. Blogs are not all alike in that they simply are style posts on what the blogger is wearing. They’ve grown to included sites that are rich in content. This is the direction I see blogs going and have for sometime. I do believe blogs are moving in the direction of more a magazine layout with editorial content.

      http://www.thechicspy.com

  16. Lyn says:

    I completely agree with your vision. My blog is my main piece, the other social platforms I have are actually made for my blog, so more people would get to know it/me.
    My blog is the heart, Instagram/Twitter/Facebook/Tumblr/etc. are extra’s.
    xx Lyn
    http://www.blondebutterflies.blogspot.com

  17. Taylor says:

    I read the same article last week. My dad passed it along to me. I think this guy is right in the respect that not EVERYBODY is going to have a blog, but there is a use for them and social media only replaces blogs for a portion of the population. His article was very generalized.
    xx
    ~Taylor
    http://awakeningbohemia.blogspot.com

  18. Avatar of Casey Shteamer

    I think you can’t just repost all of the same content on all of your outlets. Then what incentive do readers have to actually go to your blog. Posting different things on different platforms helps a lot I think.
    Casey
    http://ImperfectWonder.com

  19. Avatar of Lesia
    Lesia says:

    What was blogging about before then? Except outfit posting? I got in blogging not long ago, so I have no idea how the focus shifted :S

    http://taleofthegreat.com

    • Avatar of CynthiaCM
      CynthiaCM says:

      Blogging should be about writing how one feels about something. My blogs have never explicitly been outfit posts. In fact, I don’t think they were ever the majority of my posts. I wrote (and still write) a lot of reviews, how I feel about clothes/designers, etc… Some of my blogs have been size-related, so I might criticize a designer for not designing with shorter women in mind. I might say that a designer’s collection was too much of an in-between (i.e. not quite avant-garde enough to be art-art (or even wearable art) and not RTW). And since I also write about food, I (or one of my writers) might have recipe posts or restaurant reviews.

      Cynthia

      http://www.delectablychic.com

  20. Avatar of Flower City Fashionista

    Yes! I completely agree, I actually just changed my posting schedule to 3x/week instead of 5 – but am still using social media channels to share photos, videos, and quickly consumable content with my readers… Adapt and overcome!

  21. Akaleistar says:

    I’m feeling the shift, too, but I’m, also, excited to see how blogging will evolve.

  22. Avatar of Jacky Auerbach
    Oh K says:

    I think that blogging is evolving. It definitely is appealing to the youth now. Proved by blogs such as Zoella and Sprinkle of Glitter, teens are moving from their Youtube channels to reading on the web now. I think that blogging isn’t just for adults anymore!
    doitfortheirony.blogspot.com

  23. Avatar of Jeanine Marie

    My blog has exploded in the past few months and I wish I could say was happy about it. The reason I feel conflicted is that I have not learned how to work post about me. My blog is a shopping destination I want it to be more than that. So what I am saying is that I need to learn how to balance my blog so it can be more that what it is now.

    I feel everyone has a story to tell and that is why I thinking blogging is here to stay

    Jeanine Marie
    avalonandkelly.com

  24. Kate Seward says:

    This piece is very timely. This past year I’ve really been struggling to engage with my blog, The Styley, but couldn’t make it come together. I felt unfocused, wasn’t writing as much as I wanted to, and, after two years, wasn’t seeing the kind of engagement with readers that I’d hoped to find. So I decided to start a new blog, called Let’s Talk About This, with a completely different focus, one that allows me to combine my love of photography (street style) and writing. Making the decision to let go of my original blog was difficult–feelings of failure, fear that I’d built that brand and that starting something new didn’t make sense, etc.–but the time had come for me to evolve. I’m glad I took the leap. I’ve been enjoying my new blog so much more than I was enjoying my old blog. I feel like it’s pushing me creatively and intellectually. Plus, my friends are much more responsive to it than they were to my old blog. I guess the take-home here is: Don’t be afraid of change, lean into it (sorry Sheryl Sandberg). You might end up somewhere better than you were before. At least that’s what I’ve been telling myself, and it has helped me to have the courage to keep moving forward.

  25. Rae says:

    Thank you for this post. There are times I have considered scrapping my blog for something different but each time, I can’t. Even as someone who has been blogging for three years, I see the landscape has changed. What people come to read, why they read, their comments, what their needs are – all are evolving and we have to evolve with it. I’ve realized it happens for each of us at a different pace.

  26. Avatar of Miss Monet
    Miss Monet says:

    The world of blogging is constantly evolving, I have noticed with mine that traffic has picked up tremendously. It’s really interesting to see what others are looking for and what they are drawn to. When I first started blogging a year ago, I didn’t think I would excel at it because it wasn’t the typical “outfit of the day” blog, but times have changed very quickly. I’m excited to see what the future of blogging will look like and the talents that will emerge with it.

    http://missmonet.net

  27. Avatar of Nasreen
    Nasreen says:

    Sometimes I do think that blogging is dead and there is so many blogs out there and really what is separating them apart? If we take on a new direction though and embrace it, this would make some blogs stand out!

    http://lazyobsession.blogspot.com

What do you think?