came across Jason Kottke’s “The blog is dead – long live the blog” article last week and it definitely left its mark on me. In it, he talks about the evolution of the blog’s presence – rather, prominence – as the platform of choice for internet users. As corporate websites and social media sites continue to grow and evolve themselves, the popularity, purpose and even DNA of blogs has been integrated into these sites. In other words, all the reasons people had to maintain and visit blogs are quickly being fulfilled and even replaced by social media and other sites. Having lived and breathed the blog life for the better part of six years, it was an interesting perspective at the changing landscape of our beloved blogging industry.
I’d been struggling the past few weeks with whether or not I still wanted to post regularly on my blog. I had some writer’s block triggered by holiday stress, and that snowballed from writing posts to whether or not I wanted to continue blogging at all. After reading this article, I started to realize that I was looking at my blog the same way I had two or three years ago.
I’d been struggling the past few weeks with whether or not I still wanted to post regularly on my blog. I had some writer’s block triggered by holiday stress, and that snowballed from writing posts to whether or not I wanted to continue blogging at all. After reading this article, I started to realize that I was looking at my blog the same way I had two or three years ago. While the blogging landscape’s changed, I was still looking at it as if it hadn’t. I thought about my content, and how much of the stuff I used to write about, I just wasn’t interested in blogging about anymore. I thought about my social media presence, where I’m busy sharing photos and videos I might’ve only shared on my blog just a few years ago. I was uncomfortable in my current situation, and yet all I had to make was a small shift in my perspective.
So do I think blogging is dead? Absolutely not. I came out of my blogging funk knowing that my blog is my main piece of real estate on the interwebs, and all of my other online/social media presences are pieces leading back to my blog. We have creative freedom on our blogs that social media sites just don’t allow. Though corporate brands have a lot of manpower behind them to create beautiful, blog-like sites, they’ll never have the soul and heart of a blogger who’s put their everything into it. It takes a truly talented, motivated individual to maintain a successful blog. They simultaneously play the role of writer, photo editor, graphic designer, marketer, publicist, social media maven, community manager, website admin and troubleshooter, often on top of many other roles they play in their lives.
I do believe that a shift in perspective on blogging is inevitable if you haven’t already experienced it. Blogging just isn’t what it was a few years ago, and I needed to understand that to find a renewed connection to my love for it. Regardless of your thoughts on the issue, the fact of the matter is that brands and readers are looking well beyond your blog to follow (and evaluate) you. When I think about my editorial calendar, what I’m putting out on social media is almost equally important to what I decide to write about on my blog. If you’re choosing to make a name for yourself as a ‘blogger’, understand how the blogging landscape has changed, and evolve accordingly!
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