We're always thinking of new ways to grow our blog audience, new tools to make blogging easier and take advantage of multimedia to share our blog vision and expand our influence. While podcasting might not be the first thing that comes to mind, there remains a huge gap for quality fashion podcasts.
Of course, starting a podcast is no easy feat, which is why I had to ask Cristina Quitania, founder of the newly launched fashion tech podcast Refashion to share a bit about her experience with IFB. The podcast launched officially last week, featuring interviews with industry leaders from Zappos and Lookbook.nu and fashion tech entrepreneur Daniela Cecilio, Founder and CEO of ASAP54.
What inspired you to create a podcast instead of a blog or digital magazine?
Refashion.co actually started as a blog in 2013 and began as a way to connect my love for fashion and digital strategy, and also a way to connect with people shaking up the industry. After six months of putting pen to paper, I fell in love with the idea of creating a community and became present to a few needs. A need for fashion startups and entrepreneurs to connect with successful brands to help tighten the learning curve and also a desire to hear just how these successful brands are doing things so well. Shortly after that realization, I met John Lee Dumas, the host of the top ranked business podcast, Entrepreneur on Fire, and it clicked to start a podcast of my own. A podcast for fashion entrepreneurs to learn about business, innovation and building success straight from the experts. That is how the Refashion Podcast was born.
What is your vision with Refashion.co?
My vision for Refashion.co is to be the destination where creative entrepreneurs have access to business tips, mentorship and inspiration to build successful, fulfilling careers while also pushing the limits of what's possible in fashion and your life.
What are a few highlights from your first few interviews?
The first interviews have all been amazing and have pushed me further beyond what I knew possible for myself. While I'm interviewing some of the hottest people and brands in fashion, they've all been so generous with their knowledge and extremely compassionate to help others. We launched April 14th with Zappos, ThirdLove, ASAP54
What are some of the unique benefits of podcasting?
3500:1 female bloggers to female podcasters
905:1 blogs to podcasts
Podcasting is a great way to create community, facilitate interesting conversations, increase engagement and open up new opportunities for yourself, your business and for people connected to your mission. With podcasting, you can build your credibility with velocity and become someone people rely on for certain information.
Also, for anyone who offers services like personal styling, photography, graphic design, events planning, etc., a podcast can be used to generate leads online, really taking your business to the next level.
What are some of the unique challenges with starting a podcast?
Podcasting is very technical and requires you to master audio recording and editing programs. The learning curve is high especially if you've never worked with programs like Adobe Audition or used audio equipment before. I spent hours on YouTube watching tutorials and learning by trial and error. Lots of trial and error. I asked a lot of questions to other podcasters on LinkedIn Groups and at Meetup events and ultimately enrolled my boyfriend in mastering this part of the business with me so I could a) ensure I was learning everything properly and b) able to focus on other areas of the business to keep moving forward. That would be my suggestion to anyone interested in podcasting. Don't be afraid to ask for help and find people who fill in your gaps early on so you can focus on the areas where you provide the most value.
What tools are essential to producing a podcast?
- A microphone, I use the Audio Technica 2100 USB
- A audio mixer. I use the Behringer XENYX 1002-FX
- A microphone stand
- Audio recording/editing software. I use Adobe Audition but lots of podcasters use Audacity or Garage Band
- Consistency & persistence!
Do you think fashion bloggers should consider adding a podcast? If yes, when would it make the most sense?
The world of fashion blogging has really grown up and taken new forms. Taken straight from our interview with LOOKBOOK, “if you want to pursue a career in fashion blogging, you should really think about being niche. That's how you can really turn this into a longterm business and not just a hobby.” With that, if you're niche and have an interesting interpretation of fashion to share with the world, then absolutely! Figure out the story you want to tell and build a show around that. There is no real time that makes most sense to start. Just like with any business, because creating a podcast is a business, if you want to do it, you have to just start and not let any hesitations or fear hold you back.
If a blogger is interested in podcasting, what resources/books/blogs do you recommend?
Me! You can always reach out to me for support. I'm just an email away. Entrepreneur on Fire also has lots of free video tutorials as well as Pat Flynn of Smart Passive Income.