8 Fresh Ideas to Keep Your Affiliate Marketing Going Strong

Welcome to our weekly column by Blogger Babes co-founder Ponn Sabra. Check back every Monday for the tips and tricks you need to take your blog to the next level!

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Last week, I shared 8 tips from my and Heidi’s sixth eKit in the  Blogger Building Blocks Monthly series, Affiliate Marketing Integrity, which includes a mailing list planner, step-by-step tutorial workbook, 2-week calendar, and a getting-it-done checklist.

Last week, I shared 8 tips from my and Heidi’s sixth eKit in the Blogger Building Blocks Monthly series, Affiliate Marketing Integrity, which includes a mailing list planner, step-by-step tutorial workbook, 2-week calendar, and a getting-it-done checklist.

Successful affiliate marketing is an ongoing effort. What worked yesterday might no longer work today. So  are 8 more tips inspired by our eKit to give you fresh ideas for affiliate marketing efficiently and ethically.

1. Make it easy for others to praise you.

With today’s technology, it’s too easy to fake results in images and screenshots—and your audience knows this all too well. That’s where your reputation and credibility come in.

Combine your proof with praise from others—both formally (in testimonials or comments) and informally (e.g. people talking positively about you on social media, after using a product you recommended).

Don’t just hope you’ll get testimonials. Instead, we recommend that you:

  • Ask leading questions and encourage your readers to answer these in your comments.
  • Give strong and specific calls to action.
  • Provide a feedback form (and be sure to tell people to leave feedback!)

2. Be prepared to turn down offers.

As your affiliate marketing efforts become known and appreciated by your audience, companies will notice that people do what you say and buy what you recommend.

You may be asked to recommend products in exchange for pay. There is nothing wrong with this—as long as you follow these guidelines:

Let your readers know you are receiving compensation to review the product—not necessarily within each article, but in your general disclaimer page or even on one of your sidebars. Also let them know that your blog has advertising and affiliate marketing. For example, Kendi from Kendi Everyday has her disclaimer on her blog’s sidebar:

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Always be honest. Never, ever let a generous fee (or free product) make you feel pressured into giving a kinder review than you would if you’d had to purchase it for yourself.

It is your reputation, credibility, and integrity on the line. Your audience needs to know—with absolute certainty—that they can depend on you to tell the truth about products, whether you are asked to review them or not.

Make sure the person or company asking you understands that your review will be unbiased and honest.

3. Use Instagram and Pinterest for your affiliate promotions.

Don’t just depend on your blog or YouTube. Check out the capabilities (and rules) within other social networks—especially Instagram and Pinterest, because those are two of the largest social networks today.

Use a hashtag to help spread the word. You can also cross-promote your contests over even more social platforms.

Use contests to increase your reach by promoting your brand too. The stronger your branding, the more power your recommendations will generate.

4. Create your own forum.

If you find yourself being asked many questions or your niche has a strong community of which you are already a well-known member, create your own forum. Base it around the specific area that your fellow niche members talk about most, as Lynn Terry does with her Internet Marketing forum.

And, like Lynn Terry, use the principle of exclusivity and make it a closed group with an entry criteria. Doing this increases your forum’s attractiveness. This works particularly well when you already have a following. However, some of us are not so lucky in that area.

If you are not so well known or your list is small, you can go the opposite way and create an open forum. Remember, you can—and should—plan to add a paid “gold” and “platinum” level to reward your most devoted members.

Also remember that your forum members are also your potential affiliates, and will spread the word about you and the help you give.

5. Attract affiliates yourself!

Use all your resources—social media, podcasts, your blog, YouTube—to promote products you can brand. Promote high-ticket courses based on current popular niche strategies or techniques. Then have your affiliates send people to your promotional events (such as webinars or podcasts).

6. Create a Facebook Group.

Create a Facebook Group focused on your sub-niche. This is another great strategy to deploy when there is hot activity around a topic or niche.

Facebook Groups are often split-offs from other Facebook Groups. For example, when you belong to a Women in Business Facebook Group, you can find there are a number of people who are into “fashion at work” or “professional style on a budget.”

Your Facebook Group isn’t a platform for affiliate sales. In fact, this may not sit well with some people. However, it is the perfect platform for showing others you can help them (and to network, too!). There you can build relationships with other people in your niche. And that’s something that will help you with affiliate marketing down the road.

Another advantage of this is that it helps ensure that the buzz about you in other areas of your online life is always positive.

7. Make sure people rush to buy from you.

So how do you get people to click-through on your link? Here are the three key ingredients:

  • Your integrity—how well people trust you and look to you first.
  • How easy you make it to buy through you.
  • How irresistible you make it to click immediately on your link, without looking for further proof.

Integrity is one thing you have to work on each day. How easy you make buying from you is a combination of what good experience people have had when they clicked through on one of your links “last time” and making sure there are no complications.

As for irresistibility, it may be simpler than you think. First, let your audience know that if they buy through you, they will also get a valuable bonus.

This bonus should be so good that they would be tempted to buy just the bonus if it were for sale. It can either enhance or complement the product or just add another layer of richness and depth to their experience with that product.

(Incidentally, this bonus is the sort of thing that tempts potential partners if you make it available exclusively to their list.)

8. Approach people whose products you want to represent and suggest a partnership.

If you already have a decent list and even a modest (but active and blossoming) web presence, it may be time to approach the person or company whose product you want to represent.

Before you do, however, think of this from your potential partner’s viewpoint: what’s in it for them? Why will partnering up with you be an advantage when they already have many affiliates?

Give your potential partner the special treatment: create a highly valuable incentive for their subscriber’s list. Make it easy for them to work with you. Provide resources, links, and tracking. Show them how teaming up with you can potentially increase their conversions.  

These are just a handful of tips inspired by my and Heidi’s sixth eKit in the Blogger Building Blocks Monthly series, Affiliate Marketing Integrity! This starter kit includes a mailing list planner, step-by-step tutorial workbook, 2-week calendar, and a getting-it-done checklist.

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About The Author

Ponn Sabra has been a freelance journalist since 1995, and ultimately became a bestselling author and professional blogger in 2005. As the co-founder of Blogger Babes, Ponn teaches female bloggers how to profit from their passions to live the life of their dreams. Ponn's primary job is homeschooling her three teen daughters (also bestselling authors and pro bloggers) as they travel the world. Sleep-deprived, Ponn dreams about finding more time to sleep just so she can dream more.

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  1. Justine

    I often find affiliate services like ShopStyle to not work. In theory, they’re great for monetizing, but in reality, most people only get pennies per day. Some might have more success than others, but if you’re just starting out, you can’t rely on affiliates!

    -Justine
    http://blog.commoneranyc.com

    Reply