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Five Fashion Journalism Tips for Bloggers

The more informal, personal style of writing that has come to define blogging is celebrated in its own right, however, being aware of some rules, tips, and techniques from the journalism side of the fashion industry can only help to improve your …

By: Julia DiNardo March 4, 2014

How to Prepare for Market Week and Trade Shows

My fellow IFB columnist Julia DiNardo just wrote a really great post about participating in market week and trade shows. This past week was actually market for my industry (lingerie), and I’ve spent most of the past few days running all over …

By: Cora Harrington March 3, 2014

Links à la Mode: The IFB Weekly Roundup

Wouldn’t you know it? Did you know there (at least) SEVEN kinds of mascara? As someone who lives off of mascara, my mind was blown. Finding the perfect mascara has been a bit like the quest for El Dorado. You know, because …

By: Jennine Jacob February 27, 2014

Links à la Mode: The IFB Weekly Roundup

Stepping Up the Style The thing that keeps fashion interesting is that it’s a never-ending project.  But that doesn’t mean we don’t like to strive for perfection anyway. Whether it be following your favorite fashion icons, saying no to the trends, or …

By: Jennine Jacob January 23, 2014

Links à la Mode: The IFB Weekly Roundup

Scratch the Surface “They” say fashion is superficial, but would those same people say the same thing if they had no clothes? Or if they had to wear ugly clothes? Chances are “they’d” be singing a different tune. Whether you call it …

By: Jennine Jacob January 16, 2014

Links à la Mode: The IFB Weekly Roundup

Wearing the Pants in the Family Do you know what? Every time you think you got the pants down, something new comes up! Transparent pants, sequin pants for any occasion, no-pants… heck even changing your sweaters into pants. It’s crazy what we’ll …

By: Jennine Jacob December 19, 2013

How to Make the Most of your Next Media/Press Preview (+ a Special Invite)

One of the most popular ways publicists and brands seek to connect with members of the press, bloggers and other influencers is through hosting seasonal, industry-only press previews. Essentially a mix of browsing new collections, meeting the designers and getting the low-down …

How to Make the Most of your Next Media/Press Preview (+ a Special Invite)
By: Crosby Noricks December 11, 2013

Has Your Blog Become a Prison?

If I had to guess, I’d say that most bloggers love blogging because it offers us freedom. Freedom to dictate content, share our voice and opinions, and break free from what “fashion” tells us is right and wrong.  It gives us the …

By: Ashley Robison December 9, 2013

IFB Project #122: Pastel Harvest

Pastels traditionally appeared in the Spring. You know, to match the blossoming trees, the sprouting flowers, the color of the season.  This year, blush pinks, robin’s egg blues and pale yellows have been working their way into the fall wardrobe. Honestly, I’ve …

By: Jennine Jacob November 16, 2013

Links à la Mode: The IFB Weekly Roundup

Primped & Pretty in Pink This season has everything all mixed up. Pink for fall? Sweatshirts? After all, breaking rules is what fashion is all about. As we’re right in the midst of the holiday season, getting beautified and looking your best …

By: Jennine Jacob November 14, 2013