Tweet When it comes to the battle between print and digital, it looks like more and more advertising executives and marketers are shifting to the online space, which doesn’t bode well for the print industry. According to a study by eMarketer, online advertising is outperforming print sales by $5.7 million. That’s a 23.3% increase from [...]

TweetThis post is by Ashe Mischief One of the first things I hear out of new bloggers’ mouths is– “how do I grow my traffic? I want to make money off my site.”  I think it’s Darren at Problogger who says quite honestly, if you’re getting in to blogging to make money, you’re in it [...]

Tweet Today in Women’s Wear Daily an article titled  Marketing’s New Rage: Brands Sponsoring Influential Bloggers by Cate Corcran talked about the changing landscape of retail marketing in the blogging community. Banner ads have been lucrative for some bloggers in the past, but today, companies engage bloggers in many different ways, such as design collaborations, [...]

Tweet A couple of weeks ago, I got a pitch from Coach about this thing called the Poppy Project. You can install the widget on your blog and your readers would interact with the poppies and the one whose readers interact the most wins a grand prize. Or if they spot a coach bag then [...]